adopted operating & capital improvement budget - City of St ...

City of St. Petersburg, Florida
FY 2010 Adopted Fiscal Plan
City Development Administration
Marketing & Communications Department
Transportation Charges
Other Charges for Services
Contributions & Donations
Miscellaneous Revenue
Interfund Transfers
General Operating Fund
FY 2007 FY 2008 FY 2009 FY 2009 FY 2009 FY 2010 FY 2010
Revenue Sources Actual Actual Adopted Amended Estimated Adopted Change
717 - -
-
- -
33,591 27,731 40,000 40,000 25,865 40,000
- 4,961 40,000 40,000
5,000 40,000
1,162 1,873 1,200
1,200
921 1,200
738,444 762,384 925,440 925,440 910,340 933,804
1,978,521 1,556,221 1,236,118 1,484,810 1,403,541 1,259,819
- %
- %
- %
- %
0.9%
1.9%
Total Revenue 2,752,435 2,353,170 2,242,758 2,491,450 2,345,667 2,274,823
1.4%
FY 2007 FY 2008 FY 2009 FY 2009 FY 2010 FY 2010
Position Summary Actual Actual Adopted Estimated Adopted Change
Arts & International Relations Program
Marketing & Communications Program
Television Program
1.00 1.00 1.00
1.00 1.00
11.00 9.00 11.00
11.00 11.00
5.00 5.00 4.00
4.00 4.00
Total Full-Time FTE 17.00 15.00 16.00 16.00 16.00
Marketing & Communications Program
1.00 0.80 0.50
0.50 0.50
Television Program
1.50 1.38 2.20
2.20 2.00
Total Part-Time FTE 2.50 2.18 2.70 2.70 2.50
- %
- %
- %
- %
- %
(9.1%)
(7.4%)
Total FTE
19.50 17.18 18.70
18.70 18.50
(1.1%)
• Marketing & Communications will continue to support existing special events such as Rays Baseball, the Honda Grand Prix, and the St. Pete Bowl,
as well as new special events such as the Women's Running Half Marathon and the Centennial Celebration of our waterfront park system.
• The website will continue to be used as a primary means of communicating to our citizens and visitors. New technologies will be explored to
maximize the dissemination of information, and minimize resources needed.
• The department will evaluate the transition of full-power television stations to digital and will assess the need for stpeteTV, the City's television
station, to convert to a digital signal.
• The department will work to enhance stpeteTV's effectiveness and exposure, using the results from our viewership survey. Cable "on-demand"
programming opportunities will be explored.
• Arts and International Relations will continue to staff the Public Art Commission, Arts Advisory Committee, and International Relations Committee.
• The department will maintain relationships with Takamatsu, Japan, and St. Petersburg, Russia and will seek a relationship with Figueres, Spain
in conjunction with the Salvador Dali Museum.
• In FY10, the department's budget will increase by 1.4%. The increase is due to $282,000 in Non-Departmental expenses used for City events that
was formerly in other departments' budgets being moved to Marketing & Communications' budget.
• Part-time FTE calculations were adjusted to reflect actual hours worked.
• The performance measures for Event Marketing are tracking events held downtown starting in FY10. Because of this change, there are no FY09
targets.
Fiscal Year 2010 Budget Development L - 8 City Development Administration