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Table 3.8: Types of events held as fundraisers Type of event Arts and culture Sports and exercise Culinary Fashion Architecture and heritage Intellectual and cerebral • Concerts Specific events • Art fair (charges participating artists and food vendors) as done by St. Anthony Park Library Association in St. Paul • Arts workshop • Runs, such as the annual winter-time Shiver on the River run by the Friends of the Detroit River • Golf days, such as the one that Minnesota Twins baseball player Joe Mauer used to organize for the Friends of St. Paul Baseball • Weekday breakfasts, as done by Detroit PAL • Food tastings such as those run by the Friends of Baltimore County Library with the support of local restaurants • Awards dinners such as the ones run by Detroit PAL, a major supporter of parks and recreation • Hat show and luncheon such as that run annually by the Belle Isle Conservancy • Fashion shows • Opening historic buildings such as Detroit’s Palmer Park, whose friends group, People for Palmer Park, opens its historic log cabin once a year • Home Tours (architectural / environmental interest), such as those by Friends of Patterson Park in Baltimore, the People for Palmer Park in Detroit, and the St. Anthony Park Foundation in St. Paul • Author events such as those done by the Friends of the St. Paul Library and the Friends of Hennepin County Libraries. • Quiz night, such as the one done by the Enoch Pratt Free Library in Baltimore • Dances Social • Hosted parties • Christmas holiday “Lights in the Park” Figure 3.13: The 9 th annual Belle Isle Conservancy’s Polish the Jewel luncheon, Detroit, 2013 (source: Belle Isle Conservancy) 97 | The New Barn-Raising
Figure 3.14: The annual and very popular Spaghetti Disco in aid of the Village Learning Place, Baltimore (source: Village Learning Place) This section has helped you to…. • Recognize the types of goods and services that can be sold to raise funds. • Recognize the types of events that can be held to raise funds. • Understand the need to have the capacity to oversee such sales. • See that the amounts raised can sometimes be quite low and not enough sustain an asset on their own, especially in poorer areas. • See that selling raises awareness without asking for people to give. It may also involve bringing people into the asset (as that is where sales and events are often held) so they get to see what the offer is. • See that sales demonstrate commitment to other funders in that they require people to organize and do things for their asset, not writing for grant money or asking for donations. • See that many events are assets in themselves, enjoyable community get-togethers (fun-raisers as some call them). Raising Money | 98
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THE NEW BARN-RAISING A toolkit for
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CONTENTS Summaries ................
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STRATEGY #1 — Raising Awareness I
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STRATEGY #3 — Raising Help In the
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• non-profit bodies (from civic-s
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The “New Barn-Raising” refers t
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Theme 2 — Market your assets Mark
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The advantage of these different ta
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Theme 6 — Public fundraising can
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Theme 10 — Business can best supp
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Theme 12 — Volunteering with asse
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INTRODUCTION This toolkit is direct
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In late 2011 and early 2012, people
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RAISING AWARENESS ABOUT YOUR ASSETS
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continued Table 2.1: A check-list o
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Who could support your assets? This
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Partnership With a partnership mode
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Table 2.2: Benefits for users - a c
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Table 2.4: Examples of the types of
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#1 — The “Killer Stat” Peavey
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Figure 2.7: Baltimore compared to o
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Figure 2.9: One of several punchy t
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Box 2.2: Recognize the skills that
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Delivering your message — messeng
Page 49 and 50: Figure 2.11: East Phillips delegate
Page 51 and 52: Figure 2.13: Barn-raising spirit -
Page 53 and 54: Draw attention to your “asset off
Page 55 and 56: Of particular use for local residen
Page 57 and 58: Figure 2.17: Example of the DIA’s
Page 59 and 60: #3 — You can take people on tours
Page 61 and 62: This is an ongoing map that can be
Page 63 and 64: Figure 2.24: Baltimore’s Fluid Mo
Page 65 and 66: As part of Hockey Weekend Across Am
Page 67 and 68: Figure 2.29: Poster for the 6th Ann
Page 69 and 70: Figure 2.30: Frogtown Gardens raise
Page 71 and 72: Table 3.1: Taxes used to raise fund
Page 73 and 74: Box 3.1: Check-list of questions to
Page 75 and 76: Your asset managers need to use mon
Page 77 and 78: Table 3.4: Efficiency measures used
Page 79 and 80: Reductions in staff, asset numbers
Page 81 and 82: Table 3.5: Examples of charges comm
Page 83 and 84: Figure 3.4: Free entry for some gro
Page 85 and 86: Incentivize and support charging Wh
Page 87 and 88: You can rent space in assets to gen
Page 89 and 90: Your local government can secure re
Page 91 and 92: Box 3.4: Public-Private Partnership
Page 93 and 94: • Hand over a building that is an
Page 95 and 96: Community non-profits could be allo
Page 97 and 98: You can raise money and awareness b
Page 99: Figure 3.12: A memorial bench sold
Page 103 and 104: Elderly constant givers are a good
Page 105 and 106: Wealthier neighborhoods still have
Page 107 and 108: Young professional asset-supporter
Page 109 and 110: Figure 3.18: a potential fundee add
Page 111 and 112: Box 3.6: Getting high-net-worth ind
Page 113 and 114: Figure 3.20: A Detroit4Detroit webp
Page 115 and 116: Figure 3.21: Mowtown - example of a
Page 117 and 118: The barn-raising spirit is also see
Page 119 and 120: Charitable Foundations can add to y
Page 121 and 122: Table 3.15: Asset-related roles tha
Page 123 and 124: Encourage foundations to make their
Page 125 and 126: Help non-profit asset support organ
Page 127 and 128: Certainly, businesses have been an
Page 129 and 130: Table 3.20: Examples of mutually be
Page 131 and 132: Several factors can help you in dev
Page 133 and 134: Having co-operatives in your busine
Page 135 and 136: Box 3.12: Secrets of their success
Page 137 and 138: Table 3.24: Encouraging customer gi
Page 139 and 140: Table 3.25: Comparing the fee and a
Page 141 and 142: RAISING HELP FOR YOUR ASSET The men
Page 143 and 144: Figure 4.1: User input — resident
Page 145 and 146: When resources for paid staff, whet
Page 147 and 148: There are physical/logistical reaso
Page 149 and 150: There is a range of mechanisms for
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The measures have been largely succ
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Figure 4.5: Inside the Baltimore Co
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Table 4.5: Understanding the busine
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Volunteer managers and non-profits
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There are some key practical tips t
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There are a range of measures you c
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As with donors of money and other r
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Table 4.9 outlines a range of natio
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Where does the New Barn Raising con
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APPENDIX The following section was
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If you decide that you do want to s
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City of Saint Paul (2010), Transfor
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Morrish, R. and Brown, C. (2000), P
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CGAP (2012), “Comparing U.S. and
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Sargeant, A. and Shang, J. (2010),
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ACKNOWLEDGEMENTS German Marshall Fu
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Rademacher, Jolyn * Rey, Vernon * R
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Roberson, Jr., Dalton * Russ, Cathl
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Reierson, Gary * Rhodes, Carleen *
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Iyer, Seema Jacob France Institute
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Referees for, and support with, the
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