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#4 — Maps and Apps Various tools and materials exist that allow individuals with the right technology to locate certain assets or to understand why they are valuable to them. Minnesota Public Radio (MPR) and the City of Minneapolis have launched an audio MPR Sound Point tour of Minneapolis Public Art. The Sound Point technology allows the public to access a series of stories, in the words of the artists, about new works of public art in Minneapolis, and gives audiences the opportunity to leave their own thoughts about the work. Viewers can listen to these stories when they are near the asset by dialing or texting a phone number or scanning a QR code (a supermarket-style barcode) with their smartphone. If they have a smartphone, they can also see where many other public art works are around the city. 28 Figure 2.21: Smartphone “app” that gives an audio tour of Minneapolis public art Listen to local artist Seitu Jones outline his work and the background to it. (source: Minnesota Public Radio and City of Minneapolis Art in Public Places) Another interesting example comes from a small non-profit called Baltimore GreenMap (BGM), which produces civic and community-scale maps using the global Google-powered Green Map® System site, which uses a set of common signs, a sort of “asset vocabulary.” The most comprehensive Baltimore map, the Regional Green Map, features over 330 asset signs thus far. 28 You can access the stories by visiting http://listenhere.wirenode.mobi on your smart-phone or tablet. 57 | The New Barn-Raising
This is an ongoing map that can be updated using the opengreenmap software and smartphone app. People wishing to add assets or make comments simply have to register with BGM. BGM raises awareness of the maps at events and by working with schools and youth groups. As the GreenMap for Baltimore’s Druid Hill Park shows, the map offers a range of themes and an indication of where they can be found 29 (Figure 2.22). Figure 2.22: Section of the Druid Hill Park Green Map and its key/legend (source: image adapted from map supplied by Baltimore Green Map) Baltimore GreenMap and the Friends of Druid Hill Park have also designed a Passport for Druid Hill Park that works in conjunction with the map. The passport is a way for kids to learn and enjoy the park by completing various intellectual, observational, and physical tasks. The passport and map are available, with a suggested $3.00 donation, from the park’s administrative building and can be stamped there after each visit. 29 More details are available at http://baltogreenmap.org. Raising Awareness | 58
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THE NEW BARN-RAISING A toolkit for
Page 3 and 4:
CONTENTS Summaries ................
Page 5 and 6:
STRATEGY #1 — Raising Awareness I
Page 7 and 8:
STRATEGY #3 — Raising Help In the
Page 9 and 10: • non-profit bodies (from civic-s
Page 11 and 12: The “New Barn-Raising” refers t
Page 13 and 14: Theme 2 — Market your assets Mark
Page 15 and 16: The advantage of these different ta
Page 17 and 18: Theme 6 — Public fundraising can
Page 19 and 20: Theme 10 — Business can best supp
Page 21 and 22: Theme 12 — Volunteering with asse
Page 23 and 24: INTRODUCTION This toolkit is direct
Page 25 and 26: In late 2011 and early 2012, people
Page 27 and 28: RAISING AWARENESS ABOUT YOUR ASSETS
Page 29 and 30: continued Table 2.1: A check-list o
Page 31 and 32: Who could support your assets? This
Page 33 and 34: Partnership With a partnership mode
Page 35 and 36: Table 2.2: Benefits for users - a c
Page 37 and 38: Table 2.4: Examples of the types of
Page 39 and 40: #1 — The “Killer Stat” Peavey
Page 41 and 42: Figure 2.7: Baltimore compared to o
Page 43 and 44: Figure 2.9: One of several punchy t
Page 45 and 46: Box 2.2: Recognize the skills that
Page 47 and 48: Delivering your message — messeng
Page 49 and 50: Figure 2.11: East Phillips delegate
Page 51 and 52: Figure 2.13: Barn-raising spirit -
Page 53 and 54: Draw attention to your “asset off
Page 55 and 56: Of particular use for local residen
Page 57 and 58: Figure 2.17: Example of the DIA’s
Page 59: #3 — You can take people on tours
Page 63 and 64: Figure 2.24: Baltimore’s Fluid Mo
Page 65 and 66: As part of Hockey Weekend Across Am
Page 67 and 68: Figure 2.29: Poster for the 6th Ann
Page 69 and 70: Figure 2.30: Frogtown Gardens raise
Page 71 and 72: Table 3.1: Taxes used to raise fund
Page 73 and 74: Box 3.1: Check-list of questions to
Page 75 and 76: Your asset managers need to use mon
Page 77 and 78: Table 3.4: Efficiency measures used
Page 79 and 80: Reductions in staff, asset numbers
Page 81 and 82: Table 3.5: Examples of charges comm
Page 83 and 84: Figure 3.4: Free entry for some gro
Page 85 and 86: Incentivize and support charging Wh
Page 87 and 88: You can rent space in assets to gen
Page 89 and 90: Your local government can secure re
Page 91 and 92: Box 3.4: Public-Private Partnership
Page 93 and 94: • Hand over a building that is an
Page 95 and 96: Community non-profits could be allo
Page 97 and 98: You can raise money and awareness b
Page 99 and 100: Figure 3.12: A memorial bench sold
Page 101 and 102: Figure 3.14: The annual and very po
Page 103 and 104: Elderly constant givers are a good
Page 105 and 106: Wealthier neighborhoods still have
Page 107 and 108: Young professional asset-supporter
Page 109 and 110: Figure 3.18: a potential fundee add
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Box 3.6: Getting high-net-worth ind
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Figure 3.20: A Detroit4Detroit webp
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Figure 3.21: Mowtown - example of a
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The barn-raising spirit is also see
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Charitable Foundations can add to y
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Table 3.15: Asset-related roles tha
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Encourage foundations to make their
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Help non-profit asset support organ
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Certainly, businesses have been an
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Table 3.20: Examples of mutually be
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Several factors can help you in dev
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Having co-operatives in your busine
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Box 3.12: Secrets of their success
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Table 3.24: Encouraging customer gi
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Table 3.25: Comparing the fee and a
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RAISING HELP FOR YOUR ASSET The men
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Figure 4.1: User input — resident
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When resources for paid staff, whet
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There are physical/logistical reaso
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There is a range of mechanisms for
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The measures have been largely succ
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Figure 4.5: Inside the Baltimore Co
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Table 4.5: Understanding the busine
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Volunteer managers and non-profits
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There are some key practical tips t
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There are a range of measures you c
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As with donors of money and other r
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Table 4.9 outlines a range of natio
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Where does the New Barn Raising con
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APPENDIX The following section was
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If you decide that you do want to s
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City of Saint Paul (2010), Transfor
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Morrish, R. and Brown, C. (2000), P
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CGAP (2012), “Comparing U.S. and
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Sargeant, A. and Shang, J. (2010),
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ACKNOWLEDGEMENTS German Marshall Fu
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Rademacher, Jolyn * Rey, Vernon * R
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Roberson, Jr., Dalton * Russ, Cathl
Page 187 and 188:
Reierson, Gary * Rhodes, Carleen *
Page 189 and 190:
Iyer, Seema Jacob France Institute
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Referees for, and support with, the
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