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Table 3.24: Encouraging customer giving — a couple of cases from Minneapolis co-ops<br />
Name What is it? Benefits<br />
Green Patches<br />
(Wedge Community<br />
Co-op)<br />
SEED<br />
(Seward Community<br />
Cooperative)<br />
• shoppers may use their own grocery bags<br />
for a ten cent credit at the registers. They<br />
have the option, which many take, of Wedge<br />
sending this money to good causes<br />
• customers either “round up” their total<br />
purchase amount to the nearest dollar or<br />
specify an amount to add to their grocery<br />
bill. The money raised goes to organizations<br />
that support healthy communities and co-op<br />
ideals.<br />
• Over $17,000 raised this way in 2011<br />
• Benefits several local community gardens and<br />
other green assets<br />
• Raises profile of good causes among members<br />
• Customers donate to a different recipient each<br />
month such as Waite House Neighborhood<br />
Center or Midtown Greenway (bike/jogging<br />
route) Coalition<br />
• Raises some $12,000 a month<br />
• Raises profile of good causes among members<br />
Figure 3.29: Money donated at tills has supported the Coalition that champions Minneapolis’ Mid-town Greenway<br />
(source: Tim Springer, The Greenway Guy)<br />
Raising Money | 134