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Figure 2.18: Enoch Pratt Free Library bookmobile in the Hampden Christmas Parade — Baltimore 2012 (source: Enoch Pratt Free Library) Bookmobiles can not only visit different neighborhoods to deliver their service, but they are also ideally placed to remind people of the library service more generally. Following the bookmobile tradition, the Maryland Zoo in Baltimore offers a “Zoo-mobile” for outreach to local schools and local events. Another approach is to hold events in large local institutions. For example, the Troy Public Library hosted an event with a local hospital, where staff, patients, and interested locals discussed a new book relating to medical ethics. The library and hospital promoted the event, and the library held copies of the book in several formats. Figure 2.19: Taking the zoo to the people – the Maryland Zoo’s Zoo-mobile (source: The Maryland Zoo in Baltimore) 55 | The New Barn-Raising
#3 — You can take people on tours — both real and virtual If you are trying to persuade people to move to your community or city — or even to stay there — you can start by showing them what is available. This might be part of place-marketing literature, but it can also be done through real or virtual tours. D:Hive, a Detroit non-profit, gives various tours of the city — both free and not (e.g. for companies looking to relocate). These tours often heavily focus on local community assets. For example, tour stops include Belle Isle and Clark Parks and the city-owned, non-profit-run Eastern Market. They also offer free public tours of the Riverfront and Belle Isle in conjunction with these two civic assets’ respective conservancies to raise awareness. More innovative still is the filming of trips through parks so that people can see what is available. Baltimore resident Robert Wray has done a few such videos when cycling — taken from his specially mounted camera and then uploaded to the internet. 27 Figure 2.20: Screenshot of a virtual (YouTube) tour of Gwynns Falls Trail, Baltimore (source: author screenshot reproduced by permission of Rob Wray) 27 The full clip of the video from which the screenshot is taken is at https://www.youtube.com/watch?v=-DEh20Wr2_w&feature=c4-overview&list=UULe9B2Tt4O1m9b icUMBIyIg. The technology used is explained here https://www.youtube.com/watch?v=AAi9eS2Eo8E&list=UULe9B2Tt4O1m9bicUMBIyIg. Raising Awareness | 56
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THE NEW BARN-RAISING A toolkit for
Page 3 and 4:
CONTENTS Summaries ................
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STRATEGY #1 — Raising Awareness I
Page 7 and 8: STRATEGY #3 — Raising Help In the
Page 9 and 10: • non-profit bodies (from civic-s
Page 11 and 12: The “New Barn-Raising” refers t
Page 13 and 14: Theme 2 — Market your assets Mark
Page 15 and 16: The advantage of these different ta
Page 17 and 18: Theme 6 — Public fundraising can
Page 19 and 20: Theme 10 — Business can best supp
Page 21 and 22: Theme 12 — Volunteering with asse
Page 23 and 24: INTRODUCTION This toolkit is direct
Page 25 and 26: In late 2011 and early 2012, people
Page 27 and 28: RAISING AWARENESS ABOUT YOUR ASSETS
Page 29 and 30: continued Table 2.1: A check-list o
Page 31 and 32: Who could support your assets? This
Page 33 and 34: Partnership With a partnership mode
Page 35 and 36: Table 2.2: Benefits for users - a c
Page 37 and 38: Table 2.4: Examples of the types of
Page 39 and 40: #1 — The “Killer Stat” Peavey
Page 41 and 42: Figure 2.7: Baltimore compared to o
Page 43 and 44: Figure 2.9: One of several punchy t
Page 45 and 46: Box 2.2: Recognize the skills that
Page 47 and 48: Delivering your message — messeng
Page 49 and 50: Figure 2.11: East Phillips delegate
Page 51 and 52: Figure 2.13: Barn-raising spirit -
Page 53 and 54: Draw attention to your “asset off
Page 55 and 56: Of particular use for local residen
Page 57: Figure 2.17: Example of the DIA’s
Page 61 and 62: This is an ongoing map that can be
Page 63 and 64: Figure 2.24: Baltimore’s Fluid Mo
Page 65 and 66: As part of Hockey Weekend Across Am
Page 67 and 68: Figure 2.29: Poster for the 6th Ann
Page 69 and 70: Figure 2.30: Frogtown Gardens raise
Page 71 and 72: Table 3.1: Taxes used to raise fund
Page 73 and 74: Box 3.1: Check-list of questions to
Page 75 and 76: Your asset managers need to use mon
Page 77 and 78: Table 3.4: Efficiency measures used
Page 79 and 80: Reductions in staff, asset numbers
Page 81 and 82: Table 3.5: Examples of charges comm
Page 83 and 84: Figure 3.4: Free entry for some gro
Page 85 and 86: Incentivize and support charging Wh
Page 87 and 88: You can rent space in assets to gen
Page 89 and 90: Your local government can secure re
Page 91 and 92: Box 3.4: Public-Private Partnership
Page 93 and 94: • Hand over a building that is an
Page 95 and 96: Community non-profits could be allo
Page 97 and 98: You can raise money and awareness b
Page 99 and 100: Figure 3.12: A memorial bench sold
Page 101 and 102: Figure 3.14: The annual and very po
Page 103 and 104: Elderly constant givers are a good
Page 105 and 106: Wealthier neighborhoods still have
Page 107 and 108: Young professional asset-supporter
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Figure 3.18: a potential fundee add
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Box 3.6: Getting high-net-worth ind
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Figure 3.20: A Detroit4Detroit webp
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Figure 3.21: Mowtown - example of a
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The barn-raising spirit is also see
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Charitable Foundations can add to y
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Table 3.15: Asset-related roles tha
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Encourage foundations to make their
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Help non-profit asset support organ
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Certainly, businesses have been an
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Table 3.20: Examples of mutually be
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Several factors can help you in dev
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Having co-operatives in your busine
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Box 3.12: Secrets of their success
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Table 3.24: Encouraging customer gi
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Table 3.25: Comparing the fee and a
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RAISING HELP FOR YOUR ASSET The men
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Figure 4.1: User input — resident
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When resources for paid staff, whet
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There are physical/logistical reaso
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There is a range of mechanisms for
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The measures have been largely succ
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Figure 4.5: Inside the Baltimore Co
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Table 4.5: Understanding the busine
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Volunteer managers and non-profits
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There are some key practical tips t
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There are a range of measures you c
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As with donors of money and other r
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Table 4.9 outlines a range of natio
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Where does the New Barn Raising con
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APPENDIX The following section was
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If you decide that you do want to s
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City of Saint Paul (2010), Transfor
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Morrish, R. and Brown, C. (2000), P
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CGAP (2012), “Comparing U.S. and
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Sargeant, A. and Shang, J. (2010),
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ACKNOWLEDGEMENTS German Marshall Fu
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Rademacher, Jolyn * Rey, Vernon * R
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Roberson, Jr., Dalton * Russ, Cathl
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Reierson, Gary * Rhodes, Carleen *
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Iyer, Seema Jacob France Institute
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Referees for, and support with, the
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