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Figure 2.23: A page from the Druid Hill Passport
(source: author scan, included here with kind permission of Baltimore Green Map)
#5 — Physically draw people in
Various programs, performances, and events are often done for their own intrinsic benefits and not because
they are likely to make people aware of a wider asset on their doorstep. Nonetheless, such events do draw people
in and show them the asset. For example, the Lowertown Roots Festival in downtown St. Paul draws musiclovers
into Mears Park, while movie nights at Powderhorn Park in Minneapolis draw in film-lovers. Thus, it is
worthwhile for asset managers (who may see events as overly costly or as damaging to the assets on/in which
they are staged) to remember that performances and programs can yield awareness-raising benefits. However,
some programs do exist, wholly or partially, with a view to making people aware of the resources on their
doorstep by drawing them into the places and spaces concerned with various performances or events.
59 | The New Barn-Raising