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As part of Hockey Weekend Across America and their ongoing Hockeytown Thanks initiative, the Detroit Red<br />

Wings professional ice hockey team came to the city-owned but non-profit managed Clark Park in southwest<br />

Detroit to hold a practice session at the community-run outdoor rink. Special observation areas were installed<br />

specifically for fans — with spaces going to the first 2,000 Detroit citizens to get there. The team was on ice for<br />

about an hour, during part of which they undertook drills alongside a pre-selected minor junior team. After the Red<br />

Wings practice, the ice was opened to attendees for skating.<br />

Figure 2.27: The Detroit Red Wings practice at Clark Park rink, February 2012<br />

The event saw more than just the team giving back to the community. Fans wishing to attend were asked to make one of three charitable donations upon<br />

entering the facility: canned goods to benefit a metro area food bank, at least $2 cash in support of the Clark Park Coalition, or good quality second-hand<br />

hockey equipment to be used by Clark Park and the Detroit Hockey Association. The event was co-sponsored by a diner chain and a supermarket chain.<br />

Several local schools and companies provided parking spaces and a travel company ran shuttles between the city center and Clark Park.<br />

(source: FOXSportsDetroit.com)<br />

Raising Awareness | 62

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