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Figure 4.5: Inside the Baltimore Community ToolBank
(source: Baltimore Community ToolBank 2012)
You need to understand how to reach potential volunteers
Many volunteer initiatives will want to promote themselves to as many volunteers as possible. On the supplyside,
many corporations and general volunteers may not know about city government volunteering drives or
asset managers seeking volunteer help. The companies and volunteers are more likely to know, or quickly be able
to find, the key city-wide volunteering organizations.
From an asset perspective, the key need is to ensure that asset managers looking for volunteers make
themselves and their volunteering opportunities known to wider civic, and even national, volunteering
brokerage mechanisms. Examples of such organizations, drawn from the case study metro areas, are outlined
in Tables 4.4 and 4.5. The pre-eminent national organization championing volunteering, Points of Light, is
addressed in Box 4.3.
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