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CONTENTS
Summaries .............................................................................................................................1
Summary in brief .......................................................................................................................................................................................... 1
Full Summary ............................................................................................................................................................................................... 5
Introduction .........................................................................................................................20
Raising awareness about your assets....................................................................................24
Auditing your community and civic assets — how does your area do? ............................................................................................... 24
Who could support your assets? ............................................................................................................................................................... 28
Your message — getting your case for resources right ........................................................................................................................... 31
Delivering your message — messengers and media ............................................................................................................................... 44
Draw attention to your “asset offer” ......................................................................................................................................................... 50
Raising money for your assets .............................................................................................67
Your state or city can use a range of tax mechanisms to sustain assets ................................................................................................ 67
Your asset managers need to use money as efficiently as possible ........................................................................................................ 72
You can also charge user fees for assets and their resources .................................................................................................................. 77
You can rent space in assets to generate income and enhance assets .................................................................................................... 84
Your local government can secure resources for assets by transferring them...................................................................................... 86
You can raise money and awareness by selling goods and services ...................................................................................................... 94
Your networks and, increasingly, technology are important to securing donations ........................................................................... 99
Charitable Foundations can add to your asset base in novel ways ...................................................................................................... 116
Your businesses can gain benefit by giving to assets ............................................................................................................................. 123
National-level funds can help offset inequalities between areas ......................................................................................................... 137
Raising help for your asset .................................................................................................138
You first need to think about why you can benefit from volunteers ................................................................................................... 138
You need a framework to produce a volunteer strategy ....................................................................................................................... 141
There is a range of mechanisms for you to involve volunteers ............................................................................................................ 146
There are some key practical tips to bear in mind if you want to use volunteers .............................................................................. 156
Concluding thoughts .........................................................................................................163
What has the toolkit shown? ................................................................................................................................................................... 163
Where does the New Barn Raising concept go from here? .................................................................................................................. 164
Appendix ............................................................................................................................166
Bibliography and further reading ......................................................................................169
Acknowledgements ............................................................................................................178
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