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Make charges equitable You may want to start by asking which assets you think should be accessible freely by right. This might include: • playing in a park • access to a ball and equipment to play • playing in an organized league • seeing art in a museum (whose collection may well be mostly donated for public enjoyment) • seeing a play in a theater that has received high levels of public funding • meeting friends in a senior center Then think about whether your charge can easily be paid by certain groups within your community, such as: • people below, on, or near the poverty line • children • the unemployed • retirees • current/former armed forces personnel In the case of the Michigan state park fee and the Baltimore senior centers, the central belief is that the level charged is affordable. This is to say, those who can afford car ownership should be able to afford a $10 annual park fee and, similarly, $10-15 for a year’s entry to a senior center is not considered a vast sum (especially if there are options for paying by installment). To ascertain whether people find something affordable or not you could: • consult with users before introducing; • survey people that might be expected to use them; or • decide that no one should have to pay more than a certain percentage of a living wage. If after this engagement process you decide to charge a fee, you can also offer fee waivers and scholarships for those genuinely unable to pay a charge. There are three main ways to administer these waivers: • set free/reduced entry times — have certain times or days that are free to all; • trust-based — if people say they deserve a concession or fit a certain group, take them at their word; or • means-tested — but preferably, to avoid stigma, where no one knows who gets waivers/scholarships. 79 | The New Barn-Raising
Figure 3.4: Free entry for some groups at all times and for all people at some times — Walker Art Center, Minneapolis The Walker Art Center in Minneapolis, a non-profit that receives a good deal of public funding has a policy around charging an entry fee that seeks to strike a balance between raising money and equity. Admission is free every Thursday evening (with events supported by Target Foundation) and on the first Saturday of every month. The center is also always free to anyone 18 or under. The center also offers special discounts for International Museum Day, set up by the International Council of Museums in 1977 to raise public awareness of the role of museums. (source: the Walker Art Center) Make charges easier to pay, cheaper, or cheaper to administer Michigan’s state government has given vehicle owners the option to buy annual entry to state parks at the same time as they renew their vehicle licenses. State parks are mainly visited by vehicle, so this makes payment easier for users and cheaper to administer as it cuts down on issuing annual permits separately to vehicle license renewal. The Recreation Passport, as it is known, is outlined in Box 3.3. Raising Money | 80
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THE NEW BARN-RAISING A toolkit for
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CONTENTS Summaries ................
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STRATEGY #1 — Raising Awareness I
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STRATEGY #3 — Raising Help In the
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• non-profit bodies (from civic-s
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The “New Barn-Raising” refers t
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Theme 2 — Market your assets Mark
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The advantage of these different ta
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Theme 6 — Public fundraising can
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Theme 10 — Business can best supp
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Theme 12 — Volunteering with asse
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INTRODUCTION This toolkit is direct
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In late 2011 and early 2012, people
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RAISING AWARENESS ABOUT YOUR ASSETS
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continued Table 2.1: A check-list o
Page 31 and 32: Who could support your assets? This
Page 33 and 34: Partnership With a partnership mode
Page 35 and 36: Table 2.2: Benefits for users - a c
Page 37 and 38: Table 2.4: Examples of the types of
Page 39 and 40: #1 — The “Killer Stat” Peavey
Page 41 and 42: Figure 2.7: Baltimore compared to o
Page 43 and 44: Figure 2.9: One of several punchy t
Page 45 and 46: Box 2.2: Recognize the skills that
Page 47 and 48: Delivering your message — messeng
Page 49 and 50: Figure 2.11: East Phillips delegate
Page 51 and 52: Figure 2.13: Barn-raising spirit -
Page 53 and 54: Draw attention to your “asset off
Page 55 and 56: Of particular use for local residen
Page 57 and 58: Figure 2.17: Example of the DIA’s
Page 59 and 60: #3 — You can take people on tours
Page 61 and 62: This is an ongoing map that can be
Page 63 and 64: Figure 2.24: Baltimore’s Fluid Mo
Page 65 and 66: As part of Hockey Weekend Across Am
Page 67 and 68: Figure 2.29: Poster for the 6th Ann
Page 69 and 70: Figure 2.30: Frogtown Gardens raise
Page 71 and 72: Table 3.1: Taxes used to raise fund
Page 73 and 74: Box 3.1: Check-list of questions to
Page 75 and 76: Your asset managers need to use mon
Page 77 and 78: Table 3.4: Efficiency measures used
Page 79 and 80: Reductions in staff, asset numbers
Page 81: Table 3.5: Examples of charges comm
Page 85 and 86: Incentivize and support charging Wh
Page 87 and 88: You can rent space in assets to gen
Page 89 and 90: Your local government can secure re
Page 91 and 92: Box 3.4: Public-Private Partnership
Page 93 and 94: • Hand over a building that is an
Page 95 and 96: Community non-profits could be allo
Page 97 and 98: You can raise money and awareness b
Page 99 and 100: Figure 3.12: A memorial bench sold
Page 101 and 102: Figure 3.14: The annual and very po
Page 103 and 104: Elderly constant givers are a good
Page 105 and 106: Wealthier neighborhoods still have
Page 107 and 108: Young professional asset-supporter
Page 109 and 110: Figure 3.18: a potential fundee add
Page 111 and 112: Box 3.6: Getting high-net-worth ind
Page 113 and 114: Figure 3.20: A Detroit4Detroit webp
Page 115 and 116: Figure 3.21: Mowtown - example of a
Page 117 and 118: The barn-raising spirit is also see
Page 119 and 120: Charitable Foundations can add to y
Page 121 and 122: Table 3.15: Asset-related roles tha
Page 123 and 124: Encourage foundations to make their
Page 125 and 126: Help non-profit asset support organ
Page 127 and 128: Certainly, businesses have been an
Page 129 and 130: Table 3.20: Examples of mutually be
Page 131 and 132: Several factors can help you in dev
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Having co-operatives in your busine
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Box 3.12: Secrets of their success
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Table 3.24: Encouraging customer gi
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Table 3.25: Comparing the fee and a
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RAISING HELP FOR YOUR ASSET The men
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Figure 4.1: User input — resident
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When resources for paid staff, whet
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There are physical/logistical reaso
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There is a range of mechanisms for
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The measures have been largely succ
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Figure 4.5: Inside the Baltimore Co
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Table 4.5: Understanding the busine
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Volunteer managers and non-profits
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There are some key practical tips t
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There are a range of measures you c
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As with donors of money and other r
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Table 4.9 outlines a range of natio
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Where does the New Barn Raising con
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APPENDIX The following section was
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If you decide that you do want to s
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City of Saint Paul (2010), Transfor
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Morrish, R. and Brown, C. (2000), P
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CGAP (2012), “Comparing U.S. and
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Sargeant, A. and Shang, J. (2010),
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ACKNOWLEDGEMENTS German Marshall Fu
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Rademacher, Jolyn * Rey, Vernon * R
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Roberson, Jr., Dalton * Russ, Cathl
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Reierson, Gary * Rhodes, Carleen *
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Iyer, Seema Jacob France Institute
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Referees for, and support with, the
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