bQNs7mR

Recommendations

Info

To date, Detroit4Detroit has seen 124 people actively fundraise for a project of their choice — raising a total of $78,000 for non-profit partners. At time of writing (November 2013), the project faces a somewhat uncertain future as the Citizen Effect platform has shut down. The general approach is clearly something that could survive the demise of a single platform and Michigan Corps is still evaluating whether there will be new and improved Phase II. Box 3.7 outlines how the program has worked to-date. Box 3.7: How Detroit4Detroit Works Identifying projects: Adoption of projects: Promotion of projects: Support/organization: 22 local people (“partners”) from the Detroit non-profit community work with Citizen Effect, a Washington, DC-based international non-profit. Local partners and Citizen Effect curate a list of viable projects, with each of the partners submitting five to ten for consideration. People are only entered into the system if they have a clear plan for success. Once a project has been vetted, it gets posted to the Detroit4Detroit website for a Citizen Philanthropist, or CP, to adopt. The CPs are a racially diverse bunch, albeit mostly with paying jobs and between their late twenties and late thirties. CPs include over a dozen Detroit ex-pats. 75 After a project has been claimed, Citizen Effect gives the CPs support that enables them to promote the project on sites like Facebook and Twitter, reach out to potential supporters through fundraising emails, and have an online platform to post blogs, videos, and photos. Not everything is done online; there have also been fundraising events that have ranged from the traditional through to drag queen bingo and make-your-own-sushi nights. CPs often ask each other for help. Michigan Corps serves as the on-the-ground organizer and attempts to increase the chances of this occurring by holding monthly networking and training events for citizen philanthropists and their networks, the first of which was in July 2012. Funding for the program has come from the national James S. and John L. Knight Foundation. 75 A group of Detroit residents living in New York founded Detroit Nation in 2010. The network now has more than 500 members in New York, Chicago, Los Angeles, Washington, DC, and Seattle. There is a website http://www.detroitnation.org that is hosted on http://nationbuilder.com so other places can do this. 109 | The New Barn-Raising
Figure 3.20: A Detroit4Detroit webpage, here seeking support for work by a Detroit public artist Screenshot showing a campaign to raise money for public art (mood swings) for the non-profit Public Art Workz led by leading Detroit public artist Chazz Miller. (source: author screenshot of the former site) Online Crowd-Resourcing Crowd-resourcing is the online effort to meet a certain target through securing online donations from a substantial number of people. 76 Raising donations online is not simply easier than other methods, it is also cheaper. Raising $1.00 online costs 7 cents, as opposed to 20 cents for grant writing to corporations and foundations (also the national average for all fundraising methods) or up to $1.25 to acquire new donors through direct mail. 77 Crowd-resourcing sites have some common features: • Most offer projects a fundraising page, which includes the funding goal, space for a short (two or three minute) video explaining the venture (that the projects must produce themselves), and the deadline (typically a few months). • Sites also typically offer some form of acknowledgement or reward to givers. For example, if someone is funding a book, they will be offered a copy as a thank-you. 76 It is often confused/conflated with crowd-funding which is instead about raising investment. 77 Other costs include Capital Campaign/Major Gifts (50 cents per dollar); Direct Mail Renewal (20 cents); Planned Giving (25 cents — and a wait!); and Benefit/Special Events (50 cents). All from Greenfield, J. (1999), Fund-Raising: Evaluating and Managing the Fund Development Process, Wiley, New Jersey). Raising Money | 110
Page 1 and 2:
THE NEW BARN-RAISING A toolkit for
Page 3 and 4:
CONTENTS Summaries ................
Page 5 and 6:
STRATEGY #1 — Raising Awareness I
Page 7 and 8:
STRATEGY #3 — Raising Help In the
Page 9 and 10:
• non-profit bodies (from civic-s
Page 11 and 12:
The “New Barn-Raising” refers t
Page 13 and 14:
Theme 2 — Market your assets Mark
Page 15 and 16:
The advantage of these different ta
Page 17 and 18:
Theme 6 — Public fundraising can
Page 19 and 20:
Theme 10 — Business can best supp
Page 21 and 22:
Theme 12 — Volunteering with asse
Page 23 and 24:
INTRODUCTION This toolkit is direct
Page 25 and 26:
In late 2011 and early 2012, people
Page 27 and 28:
RAISING AWARENESS ABOUT YOUR ASSETS
Page 29 and 30:
continued Table 2.1: A check-list o
Page 31 and 32:
Who could support your assets? This
Page 33 and 34:
Partnership With a partnership mode
Page 35 and 36:
Table 2.2: Benefits for users - a c
Page 37 and 38:
Table 2.4: Examples of the types of
Page 39 and 40:
#1 — The “Killer Stat” Peavey
Page 41 and 42:
Figure 2.7: Baltimore compared to o
Page 43 and 44:
Figure 2.9: One of several punchy t
Page 45 and 46:
Box 2.2: Recognize the skills that
Page 47 and 48:
Delivering your message — messeng
Page 49 and 50:
Figure 2.11: East Phillips delegate
Page 51 and 52:
Figure 2.13: Barn-raising spirit -
Page 53 and 54:
Draw attention to your “asset off
Page 55 and 56:
Of particular use for local residen
Page 57 and 58:
Figure 2.17: Example of the DIA’s
Page 59 and 60:
#3 — You can take people on tours
Page 61 and 62: This is an ongoing map that can be
Page 63 and 64: Figure 2.24: Baltimore’s Fluid Mo
Page 65 and 66: As part of Hockey Weekend Across Am
Page 67 and 68: Figure 2.29: Poster for the 6th Ann
Page 69 and 70: Figure 2.30: Frogtown Gardens raise
Page 71 and 72: Table 3.1: Taxes used to raise fund
Page 73 and 74: Box 3.1: Check-list of questions to
Page 75 and 76: Your asset managers need to use mon
Page 77 and 78: Table 3.4: Efficiency measures used
Page 79 and 80: Reductions in staff, asset numbers
Page 81 and 82: Table 3.5: Examples of charges comm
Page 83 and 84: Figure 3.4: Free entry for some gro
Page 85 and 86: Incentivize and support charging Wh
Page 87 and 88: You can rent space in assets to gen
Page 89 and 90: Your local government can secure re
Page 91 and 92: Box 3.4: Public-Private Partnership
Page 93 and 94: • Hand over a building that is an
Page 95 and 96: Community non-profits could be allo
Page 97 and 98: You can raise money and awareness b
Page 99 and 100: Figure 3.12: A memorial bench sold
Page 101 and 102: Figure 3.14: The annual and very po
Page 103 and 104: Elderly constant givers are a good
Page 105 and 106: Wealthier neighborhoods still have
Page 107 and 108: Young professional asset-supporter
Page 109 and 110: Figure 3.18: a potential fundee add
Page 111: Box 3.6: Getting high-net-worth ind
Page 115 and 116: Figure 3.21: Mowtown - example of a
Page 117 and 118: The barn-raising spirit is also see
Page 119 and 120: Charitable Foundations can add to y
Page 121 and 122: Table 3.15: Asset-related roles tha
Page 123 and 124: Encourage foundations to make their
Page 125 and 126: Help non-profit asset support organ
Page 127 and 128: Certainly, businesses have been an
Page 129 and 130: Table 3.20: Examples of mutually be
Page 131 and 132: Several factors can help you in dev
Page 133 and 134: Having co-operatives in your busine
Page 135 and 136: Box 3.12: Secrets of their success
Page 137 and 138: Table 3.24: Encouraging customer gi
Page 139 and 140: Table 3.25: Comparing the fee and a
Page 141 and 142: RAISING HELP FOR YOUR ASSET The men
Page 143 and 144: Figure 4.1: User input — resident
Page 145 and 146: When resources for paid staff, whet
Page 147 and 148: There are physical/logistical reaso
Page 149 and 150: There is a range of mechanisms for
Page 151 and 152: The measures have been largely succ
Page 153 and 154: Figure 4.5: Inside the Baltimore Co
Page 155 and 156: Table 4.5: Understanding the busine
Page 157 and 158: Volunteer managers and non-profits
Page 159 and 160: There are some key practical tips t
Page 161 and 162: There are a range of measures you c
Page 163 and 164:
As with donors of money and other r
Page 165 and 166:
Table 4.9 outlines a range of natio
Page 167 and 168:
Where does the New Barn Raising con
Page 169 and 170:
APPENDIX The following section was
Page 171 and 172:
If you decide that you do want to s
Page 173 and 174:
City of Saint Paul (2010), Transfor
Page 175 and 176:
Morrish, R. and Brown, C. (2000), P
Page 177 and 178:
CGAP (2012), “Comparing U.S. and
Page 179 and 180:
Sargeant, A. and Shang, J. (2010),
Page 181 and 182:
ACKNOWLEDGEMENTS German Marshall Fu
Page 183 and 184:
Rademacher, Jolyn * Rey, Vernon * R
Page 185 and 186:
Roberson, Jr., Dalton * Russ, Cathl
Page 187 and 188:
Reierson, Gary * Rhodes, Carleen *
Page 189 and 190:
Iyer, Seema Jacob France Institute
Page 191 and 192:
Referees for, and support with, the
show all

bQNs7mR

Create successful ePaper yourself

Delete template?

Save as template?