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Table 4.3: How to support volunteer maintenance of park and rec. centers — examples from Baltimore and Detroit Adopt-a-Park - Detroit Partnership for Parks - Baltimore stepUP - Baltimore Detroit Service Lead department or organization(s) City Council’s General Services Department (GSD) Baltimore’s Parks & People Foundation in partnership with the city’s Department of Recreation and Parks Provide support and resources for groups looking to improve their communities through park and recreation center maintenance and enhancement projects Baltimore City Council — Mayor’s Office Detroit City Council — Mayor’s Office Key aspects • Volunteers help maintain smaller city-owned parks Power in Dirt element looks to tackle several thousand lots that once had houses on them but which, following demolitions, became vacant 105 Neighborhood beautification through urban agriculture and tree planting in cityowned parks and land Funding • City Council and the adopters’ resources City Department of Recreation and Parks, Clayton Baker Trust and the Meyerhoff Foundation National foundations initially and the Office of the Mayor of Baltimore moving forward National foundations How does it work • dedicated staff member that encourages residents, block clubs, community organizations, and companies to adopt a park • adopters commit, via a non-legally binding contract, to maintain their site for 12 months at a time • adopters cut the grass, keep parks clean, repair/replace damaged playground equipment, and provide a safe area • foundation operates a small grants program 106 • provides training and technical assistance, including eventplanning, recruiting volunteers, writing grants • leads dozens of volunteer service projects in parks and recreation centers each year • inspires others to become actively involved in their public parks and recreational facilities • encourages residents, individuals, community groups, businesses, churches, or schools to adopt vacant lots • adopter signs agreement to manage lot for a year • ideally, the adopter will make their lot useful for the neighborhood; at a minimum, they must keep it clean • city will sell lots for $1 if they have been managed by community groups for at least five years • use of AmeriCorps VISTA volunteers to assist with neighborhood outreach • capacity-building training for neighborhood gardeners, commissioned from local non-profits 107 • use of AmeriCorps VISTA volunteers to assist with neighborhood outreach • liaison with Planning Department to process applications for permits to develop gardens on abandoned properties and lots • liaison with the city’s General Services Department to help identify the city’s tree planting sites 105 The city council wants to sell the sites they own to raise revenue, cut maintenance costs, and encourage urban renewal. However, they recognize that many such lots are being, or could be, used by citizens as community spaces — particularly for growing food and flowers but also for outdoor cinemas, pocket parks, cook-outs, etc. 106 Grant recipients include the Passport to Druid Hill Park referred to in the Raising Awareness section. 107 Notably Greening of Detroit. 147 | The New Barn-Raising
The measures have been largely successful. For example, in Detroit some 119 community groups, businesses, churches, and block clubs have stepped up to adopt parks (as of Spring 2013) and a handful, such as the Friends of Palmer Park, are starting some programming (yoga and t’ai chi classes on weekends and a new baseball league for children). Similarly, in Baltimore some 700 vacant city-owned lots have been adopted for communal use through the Cities of Service stepUP program. Typically an adopter will take four lots, usually adjoining, but the largest has been 44 lots. In a few cases, lots have been taken on for five years. Box 4.1: The Cities of Service initiative Founded in New York City in 2009 by 17 mayors from across the nation, the bipartisan Cities of Service coalition and its member cities was a response to the 2009 Edward M. Kennedy Serve America Act’s call to action by finding new and innovative ways to harness the power of volunteers. Today, the Cities of Service coalition includes over 100 mayors. Efforts must focus on “impact volunteering,” volunteer strategies that target community needs, use best practices, and set clear outcomes and measures to gauge progress. The aim is very much to find areas that supplement activities done by paid staff. Nationally, a Cities of Service secretariat is seeking to network these initiatives, to expand the network (membership of which is free) and to ensure that the voice of cities is heard in federal legislative, policy, and program discussions related to service. In early 2010, the Rockefeller Foundation funded the first ten Cities of Service grants, and in mid- 2010 Rockefeller Foundation and Bloomberg Philanthropies jointly funded the second round. Among the key factors behind the success of schemes are: • A chief services officer (CSO), backed by mayoral support, who liaises between key departments. In Baltimore, this has meant that the CSO liaises with city housing staff to ensure good online maps of available vacant lots, and with the Public Works Department to ensure they provide access to cheap city water for the adopted lots. • Mayoral support. Cities of Service began in so-called “strong-mayor” cities, which Baltimore and Detroit are. Similarly, in Detroit up-take of Adopt-a-Park grew after Mayor Dave Bing began actively promoting it in 2010. • Support from non-profit intermediaries. For example, Baltimore Green Space (BGS) helps the city council vet prospective adoptees of vacant city lots and ensures that adopters get adequate city support. BGS, as a land trust, can also own (and get insurance for) land on behalf of communities, and the city will only sell lots to land trusts. In Detroit, the Detroit Parks Coalition (DPC) works to ensure that park support groups share resources and ideas and, occasionally, meet with the city department that oversees parks. DPC is in the process of preparing a toolkit for people who are looking to start a friends group around their park. • Availability of equipment. Detroit has several non-profits that have equipment, including Greening of Detroit (an urban agriculture organization that loans tools to groups that need them), Motor City Blightbusters (a non-profit with a focus on environmental improvements and demolition of vacant homes), and the Mower Gang (a group of volunteers who come in and use weed-whackers and rider mowers to maintain city parks). In Baltimore, the Station North area of now has a Tool Library 108 and a Community ToolBank, which exists specifically to provide tools to non-profit members across the metro area (see Box 4.2). 108 See http://www.newdream.org/blog/starting-a-tool-library-inspiration-and-insights-from-station-north. Raising Help | 148
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THE NEW BARN-RAISING A toolkit for
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CONTENTS Summaries ................
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STRATEGY #1 — Raising Awareness I
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STRATEGY #3 — Raising Help In the
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• non-profit bodies (from civic-s
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The “New Barn-Raising” refers t
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Theme 2 — Market your assets Mark
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The advantage of these different ta
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Theme 6 — Public fundraising can
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Theme 10 — Business can best supp
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Theme 12 — Volunteering with asse
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INTRODUCTION This toolkit is direct
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In late 2011 and early 2012, people
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RAISING AWARENESS ABOUT YOUR ASSETS
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continued Table 2.1: A check-list o
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Who could support your assets? This
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Partnership With a partnership mode
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Table 2.2: Benefits for users - a c
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Table 2.4: Examples of the types of
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#1 — The “Killer Stat” Peavey
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Figure 2.7: Baltimore compared to o
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Figure 2.9: One of several punchy t
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Box 2.2: Recognize the skills that
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Delivering your message — messeng
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Figure 2.11: East Phillips delegate
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Figure 2.13: Barn-raising spirit -
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Draw attention to your “asset off
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Of particular use for local residen
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Figure 2.17: Example of the DIA’s
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#3 — You can take people on tours
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This is an ongoing map that can be
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Figure 2.24: Baltimore’s Fluid Mo
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As part of Hockey Weekend Across Am
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Figure 2.29: Poster for the 6th Ann
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Figure 2.30: Frogtown Gardens raise
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Table 3.1: Taxes used to raise fund
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Box 3.1: Check-list of questions to
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Your asset managers need to use mon
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Table 3.4: Efficiency measures used
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Reductions in staff, asset numbers
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Table 3.5: Examples of charges comm
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Figure 3.4: Free entry for some gro
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Incentivize and support charging Wh
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You can rent space in assets to gen
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Your local government can secure re
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Box 3.4: Public-Private Partnership
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• Hand over a building that is an
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Community non-profits could be allo
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You can raise money and awareness b
Page 99 and 100: Figure 3.12: A memorial bench sold
Page 101 and 102: Figure 3.14: The annual and very po
Page 103 and 104: Elderly constant givers are a good
Page 105 and 106: Wealthier neighborhoods still have
Page 107 and 108: Young professional asset-supporter
Page 109 and 110: Figure 3.18: a potential fundee add
Page 111 and 112: Box 3.6: Getting high-net-worth ind
Page 113 and 114: Figure 3.20: A Detroit4Detroit webp
Page 115 and 116: Figure 3.21: Mowtown - example of a
Page 117 and 118: The barn-raising spirit is also see
Page 119 and 120: Charitable Foundations can add to y
Page 121 and 122: Table 3.15: Asset-related roles tha
Page 123 and 124: Encourage foundations to make their
Page 125 and 126: Help non-profit asset support organ
Page 127 and 128: Certainly, businesses have been an
Page 129 and 130: Table 3.20: Examples of mutually be
Page 131 and 132: Several factors can help you in dev
Page 133 and 134: Having co-operatives in your busine
Page 135 and 136: Box 3.12: Secrets of their success
Page 137 and 138: Table 3.24: Encouraging customer gi
Page 139 and 140: Table 3.25: Comparing the fee and a
Page 141 and 142: RAISING HELP FOR YOUR ASSET The men
Page 143 and 144: Figure 4.1: User input — resident
Page 145 and 146: When resources for paid staff, whet
Page 147 and 148: There are physical/logistical reaso
Page 149: There is a range of mechanisms for
Page 153 and 154: Figure 4.5: Inside the Baltimore Co
Page 155 and 156: Table 4.5: Understanding the busine
Page 157 and 158: Volunteer managers and non-profits
Page 159 and 160: There are some key practical tips t
Page 161 and 162: There are a range of measures you c
Page 163 and 164: As with donors of money and other r
Page 165 and 166: Table 4.9 outlines a range of natio
Page 167 and 168: Where does the New Barn Raising con
Page 169 and 170: APPENDIX The following section was
Page 171 and 172: If you decide that you do want to s
Page 173 and 174: City of Saint Paul (2010), Transfor
Page 175 and 176: Morrish, R. and Brown, C. (2000), P
Page 177 and 178: CGAP (2012), “Comparing U.S. and
Page 179 and 180: Sargeant, A. and Shang, J. (2010),
Page 181 and 182: ACKNOWLEDGEMENTS German Marshall Fu
Page 183 and 184: Rademacher, Jolyn * Rey, Vernon * R
Page 185 and 186: Roberson, Jr., Dalton * Russ, Cathl
Page 187 and 188: Reierson, Gary * Rhodes, Carleen *
Page 189 and 190: Iyer, Seema Jacob France Institute
Page 191 and 192: Referees for, and support with, the
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