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It is also important to give people all the information they will need to decide whether volunteering is for them. The two Twin Cities park systems both ensure that prospective volunteers are very well informed about the volunteering process through websites and online Volunteer Handbooks. 121 The Handbooks take readers through a range of issues such as an overview of the history of the park systems, the different types of volunteering available, their rightful expectations, issues around legal liability 122 and protection, the application process, and so on. The whole process also serves as a sign of professionalism on the part of the recruiting organization. The issue of choice for volunteers is also desirable. With libraries, this might mean the ability to be at a branch library (proximity to home is a very popular choice for volunteers) or at a specialist department of a central library. Similarly, for art galleries and museums, it might mean being able to work in a certain section of the collection. Having a range of tasks and the offer to move between them over time is also desirable. You must also ensure that people are safe when volunteering. With this in mind, Huron-Clinton Metroparks (around Detroit) has a dedicated “tips for safe volunteering” on its website. 123 All staff need to be managed to ensure that they are being used efficiently and effectively. Management of volunteers can be done by senior volunteers or paid staff, and can be done by those managing the asset and/or by any companies that bring the volunteers. For example: • The General Mills team coordinated its own volunteers when working for a day with a Minneapolis Parks and Rec staff member to clear invasive species and leaves from a sculpture garden. • The St. Paul library system has a part-time volunteer coordinator focused on the library’s hundreds of volunteers across the city. • The city-owned, non-profit-run Eastern Market in Detroit has a coordinator for major events, since these often use over 100 volunteers. 124 In very practical terms, the (city-owned) Walters Art Museum in Baltimore notes the importance of ShiftPlanning software to co-ordinate volunteers. ShiftPlanning is a scheduling website where volunteers can view their schedule, set their availability, and communicate with each other to find coverage when they know they will be out. It also automatically tracks all the volunteer hours, which is very important information for both operations and development. 125 Any human resources management worth the name will involve training. Volunteer staff should be no different. Training is also a further sign of professionalism and that volunteers are valued, and should help to develop a greater degree of commitment from the volunteer. The Minneapolis Park and Recreation Board’s professional gardeners have passed on skills to those involved in the city’s community gardens, many of which are in the parks system itself. The board has also invested in helping staff on the Youth Sports Program to train and certificate the many volunteer sports coaches who help with the various park teams. In Detroit, the non-profit Greening of Detroit, which has been involved in planting in the city’s parks, has a Citizen Forestry program that trains adult volunteers. 121 http://www.stpaul.gov/DocumentCenter/View/70145 http://www.minneapolisparks.org/documents/volunteer/VOLUNTEER_HANDBOOK.pdf 122 The federal Volunteer Protection Act of 1997 limits a volunteer’s risk of being sued for damage done by their volunteering. However, the act allows a state government to require that non-profits that use volunteers must be insured so that they can make good on any damages. Non-profits will often cover themselves further by asking volunteers to sign a form saying that they will not sue the non-profit for injury incurred during their volunteering. 123 http://www.metroparks.com/Tips-for-Safe-Volunteering. 124 In California, L.A. Works, a non-profit social enterprise, is hired by corporations to manage and coordinate teams of volunteers from the corporation, anywhere from 50 to 5,000 people, for a day of service. 125 Other volunteer management software includes Volunteer2, VolunteerHub, Volunteer Matters, and Volunteer Software. 159 | The New Barn-Raising
As with donors of money and other resources, it is also important to thank those who give their time, preferably at low or no cost to the public sector or the non-profit supporting the asset. Examples include: • An annual Heroes of the Neighborhood event organized by the Urban Neighborhoods Initiative, a southwest Detroit non-profit whose work includes improvements to local parks. The event honors a host of organizations, volunteers, program graduates, and others that have supported them. The ticket-only celebration includes food from local businesses, music, and a prestige venue given freely to UNI for the evening. • An annual volunteers’ luncheon and tokens of appreciation organized by the Enoch Pratt Free Library in Baltimore, including a pin (or badge), bag, and key chain for over 250 hours of service. The items in question all have the added advantage of being relatively cheap to purchase. • A range of (media-covered) awards that recognize good volunteering work. All have ceremonies of some description and these are almost invariably sponsored so the cost to the asset organizations is minimal. Examples include the Michigan Governor’s Service Awards (Volunteer of the Year category); the Mayor of Baltimore’s Business Recognition Awards (community and civic commitment), and Minneapolis Park and Recreation Board (Volunteers of the Year). • You might even want to name an asset, or part of it, after notable volunteers, or have a Roll of Honor board for them. Figure 4.8: Minneapolis Park and Recreation Board recognizes its outstanding volunteers, 2011 Brad Pass, a key figure in the six-year effort to secure a new rec center for Minneapolis’s East Phillips neighborhood is at the far left. He is quick to share credit for what was a major team effort by residents and others. Accepting his reward he recalled an African proverb that says “if you want to go fast, go alone; if you want to go far, go together.” (source: Minneapolis Park and Recreation Board) Raising Help | 160
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THE NEW BARN-RAISING A toolkit for
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CONTENTS Summaries ................
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STRATEGY #1 — Raising Awareness I
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STRATEGY #3 — Raising Help In the
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• non-profit bodies (from civic-s
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The “New Barn-Raising” refers t
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Theme 2 — Market your assets Mark
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The advantage of these different ta
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Theme 6 — Public fundraising can
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Theme 10 — Business can best supp
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Theme 12 — Volunteering with asse
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INTRODUCTION This toolkit is direct
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In late 2011 and early 2012, people
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RAISING AWARENESS ABOUT YOUR ASSETS
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continued Table 2.1: A check-list o
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Who could support your assets? This
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Partnership With a partnership mode
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Table 2.2: Benefits for users - a c
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Table 2.4: Examples of the types of
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#1 — The “Killer Stat” Peavey
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Figure 2.7: Baltimore compared to o
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Figure 2.9: One of several punchy t
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Box 2.2: Recognize the skills that
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Delivering your message — messeng
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Figure 2.11: East Phillips delegate
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Figure 2.13: Barn-raising spirit -
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Draw attention to your “asset off
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Of particular use for local residen
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Figure 2.17: Example of the DIA’s
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#3 — You can take people on tours
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This is an ongoing map that can be
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Figure 2.24: Baltimore’s Fluid Mo
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As part of Hockey Weekend Across Am
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Figure 2.29: Poster for the 6th Ann
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Figure 2.30: Frogtown Gardens raise
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Table 3.1: Taxes used to raise fund
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Box 3.1: Check-list of questions to
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Your asset managers need to use mon
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Table 3.4: Efficiency measures used
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Reductions in staff, asset numbers
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Table 3.5: Examples of charges comm
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Figure 3.4: Free entry for some gro
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Incentivize and support charging Wh
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You can rent space in assets to gen
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Your local government can secure re
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Box 3.4: Public-Private Partnership
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• Hand over a building that is an
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Community non-profits could be allo
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You can raise money and awareness b
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Figure 3.12: A memorial bench sold
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Figure 3.14: The annual and very po
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Elderly constant givers are a good
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Wealthier neighborhoods still have
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Young professional asset-supporter
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Figure 3.18: a potential fundee add
Page 111 and 112: Box 3.6: Getting high-net-worth ind
Page 113 and 114: Figure 3.20: A Detroit4Detroit webp
Page 115 and 116: Figure 3.21: Mowtown - example of a
Page 117 and 118: The barn-raising spirit is also see
Page 119 and 120: Charitable Foundations can add to y
Page 121 and 122: Table 3.15: Asset-related roles tha
Page 123 and 124: Encourage foundations to make their
Page 125 and 126: Help non-profit asset support organ
Page 127 and 128: Certainly, businesses have been an
Page 129 and 130: Table 3.20: Examples of mutually be
Page 131 and 132: Several factors can help you in dev
Page 133 and 134: Having co-operatives in your busine
Page 135 and 136: Box 3.12: Secrets of their success
Page 137 and 138: Table 3.24: Encouraging customer gi
Page 139 and 140: Table 3.25: Comparing the fee and a
Page 141 and 142: RAISING HELP FOR YOUR ASSET The men
Page 143 and 144: Figure 4.1: User input — resident
Page 145 and 146: When resources for paid staff, whet
Page 147 and 148: There are physical/logistical reaso
Page 149 and 150: There is a range of mechanisms for
Page 151 and 152: The measures have been largely succ
Page 153 and 154: Figure 4.5: Inside the Baltimore Co
Page 155 and 156: Table 4.5: Understanding the busine
Page 157 and 158: Volunteer managers and non-profits
Page 159 and 160: There are some key practical tips t
Page 161: There are a range of measures you c
Page 165 and 166: Table 4.9 outlines a range of natio
Page 167 and 168: Where does the New Barn Raising con
Page 169 and 170: APPENDIX The following section was
Page 171 and 172: If you decide that you do want to s
Page 173 and 174: City of Saint Paul (2010), Transfor
Page 175 and 176: Morrish, R. and Brown, C. (2000), P
Page 177 and 178: CGAP (2012), “Comparing U.S. and
Page 179 and 180: Sargeant, A. and Shang, J. (2010),
Page 181 and 182: ACKNOWLEDGEMENTS German Marshall Fu
Page 183 and 184: Rademacher, Jolyn * Rey, Vernon * R
Page 185 and 186: Roberson, Jr., Dalton * Russ, Cathl
Page 187 and 188: Reierson, Gary * Rhodes, Carleen *
Page 189 and 190: Iyer, Seema Jacob France Institute
Page 191 and 192: Referees for, and support with, the
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