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#1 — The “Killer Stat”<br />
Peavey Park is located in Phillips, one of the oldest and most racially and ethnically diverse communities in<br />
Minneapolis. In 2007, Hope Community Inc. (a local Community Development Corporation that owns and<br />
manages over 173 units of housing) mapped the investment that the Minneapolis Park and Recreation Board<br />
(MPRB) made in their park and compared it to Linden Hills, a wealthy area of comparable size in southwest<br />
Minneapolis. Their aim was to try and come up with evidence that would convince the MPRB to provide the<br />
investment needed to make Peavey into a fully functioning park. In doing so, they discovered their killer stats<br />
(Table 2.6).<br />
Having such data in the public domain made it difficult to ignore. Since 2007, the MPRB has placed a substantial<br />
focus on capital and program investments in the Phillips community by constructing a new cultural and<br />
community center, renovating and reopening the Phillips Community Center as a community non-profit<br />
incubator, and constructing three new synthetic turf athletic fields. The Park Board’s current five-year capital<br />
includes the renovation and reopening of a long-abandoned indoor pool at the Phillips Community Center and<br />
field investments at Peavey Park. All told, these investments total over $10 million.<br />
Table 2.6: Investment disparities in Minneapolis circa 2006-07<br />
Park investment per child (2001-06)<br />
Program budget per child (2007 only)<br />
South West $417 $93<br />
Phillips $320 $78<br />
(source: 2009 analysis of MPRB data by the Center for Urban and Regional Analysis, University of Minnesota)<br />
#2 — Visual Evidence<br />
Frogtown Garden in St. Paul, referred to in Table 2.4, brought on a student volunteer from local Macalester<br />
College to complete Geographical Information System (GIS) analysis. This analysis showed that Frogtown has<br />
the lowest green space per child of any neighborhood in St. Paul. 12 The map was used to get the City Council on<br />
board with their plans, including help with rezoning and taking ownership of the land. Similar to the killer stat<br />
just referred to earlier, the map was straightforward and easy for a layperson to understand.<br />
12<br />
Mapping of play space for children is being encouraged at a national level as a key part of First Lady Michelle Obama’s comprehensive Let’s Move! (anti-childhood<br />
obesity) Initiative launched in 2012.<br />
Raising Awareness | 36