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Table 3.11: Key aspects of Detroit’s SOUP and Awesome Foundation chapter Group Resourcing Format Entry Use for assets SOUP (founded in 2010) • Mostly volunteer efforts • Food paid by bar receipts and given pro bono • Venue given freely • Restaurants and attendees often bring food to share • Four individuals get 4-5 minutes to present their ideas to diners • Informal meal • Attendees then discuss, ask questions, and vote • Winner receives night’s pool, which is funded by the $5 entry fee (times 250, the typical attendance) • Anyone can apply to enter • Must say how proposed project would affect Detroit • List of four is drawn up by organizer and colleagues — which may include recommending that some do more work on their pitch and come back • Winners have included a park clean-up day for schoolchildren, and a community-run radio station Awesome (chapter founded in mid-2011) • All volunteer • Small groups of people • Typically, a contribution might see ten people each giving $100 a month — making a pooled grant of $1,000 • Anyone can apply and the form is easy to complete • Winners need to be ones of a sufficient scale that $1,000 will help them (so not too big or too small) • Idea should also be one that grabs attention • Award should be usable immediately or imminently • Focus is not explicitly on assets, but in DC, community wi-fi and pop-up contemporary art venues have been funded 105 | The New Barn-Raising
Figure 3.18: a potential fundee addresses diners at the 50th Detroit SOUP dinner event, September 2013 (source: Dave Lewinski/Detroit SOUP) #2 – Fundraising and philanthropy networks You can also get young professionals to become deeply involved in supporting your asset by creating a network that often includes a strong social scene. In Baltimore, the Enoch Pratt Free Library system has an excellent mechanism for engaging the next generation of CEOs and senior managers in the private, non-profit, and public sectors. The Pratt Contemporaries, as it is known, is a group of young (late twenties to late thirties) professionals that market and promote the library as an attractive destination and a key part of Baltimore’s identity. The process is fun to take part in and also helps to raise money. The fundraising events include author receptions, quiz evenings hosted by a local TV celebrity, and an annual gala, and the Black and White party, which is a highlight of the social season for the city’s young professionals. 72 For the last four years, the Minneapolis Foundation has championed a program called the Fourth Generation, which offers young professionals the opportunity to learn about effective, meaningful charitable giving – for good causes generally rather than assets specifically. 73 Members hone their teamwork, analytical, and leadership skills as they: • learn about community issues, local non-profits, smart giving, and how to make grants; • share their ideas, talents, and experiences to make a difference; • connect with local leaders and other civic-minded professionals; and • give with other members for a greater impact. The initiative grew out of another initiative that saw wealthy (usually older) individuals giving 1 percent of their net worth annually to charitable causes. This 1 Percent Club, as it was known, is considered in the next section. 72 Among the case study cities, Baltimore is not unique in this type of mechanism. For example, in Minneapolis, the Hennepin Theatre Trust’s Spark Committee performs a similar role, and in Detroit there is the Belle Isle Conservancy’s Emerging Patrons Council and the Museum of Contemporary Art’s New Wave. 73 For a younger age group still, the (national) Association of Fundraising Professionals has a Youth in Philanthropy Program. Raising Money | 106
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THE NEW BARN-RAISING A toolkit for
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CONTENTS Summaries ................
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STRATEGY #1 — Raising Awareness I
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STRATEGY #3 — Raising Help In the
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• non-profit bodies (from civic-s
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The “New Barn-Raising” refers t
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Theme 2 — Market your assets Mark
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The advantage of these different ta
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Theme 6 — Public fundraising can
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Theme 10 — Business can best supp
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Theme 12 — Volunteering with asse
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INTRODUCTION This toolkit is direct
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In late 2011 and early 2012, people
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RAISING AWARENESS ABOUT YOUR ASSETS
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continued Table 2.1: A check-list o
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Who could support your assets? This
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Partnership With a partnership mode
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Table 2.2: Benefits for users - a c
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Table 2.4: Examples of the types of
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#1 — The “Killer Stat” Peavey
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Figure 2.7: Baltimore compared to o
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Figure 2.9: One of several punchy t
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Box 2.2: Recognize the skills that
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Delivering your message — messeng
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Figure 2.11: East Phillips delegate
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Figure 2.13: Barn-raising spirit -
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Draw attention to your “asset off
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Of particular use for local residen
Page 57 and 58: Figure 2.17: Example of the DIA’s
Page 59 and 60: #3 — You can take people on tours
Page 61 and 62: This is an ongoing map that can be
Page 63 and 64: Figure 2.24: Baltimore’s Fluid Mo
Page 65 and 66: As part of Hockey Weekend Across Am
Page 67 and 68: Figure 2.29: Poster for the 6th Ann
Page 69 and 70: Figure 2.30: Frogtown Gardens raise
Page 71 and 72: Table 3.1: Taxes used to raise fund
Page 73 and 74: Box 3.1: Check-list of questions to
Page 75 and 76: Your asset managers need to use mon
Page 77 and 78: Table 3.4: Efficiency measures used
Page 79 and 80: Reductions in staff, asset numbers
Page 81 and 82: Table 3.5: Examples of charges comm
Page 83 and 84: Figure 3.4: Free entry for some gro
Page 85 and 86: Incentivize and support charging Wh
Page 87 and 88: You can rent space in assets to gen
Page 89 and 90: Your local government can secure re
Page 91 and 92: Box 3.4: Public-Private Partnership
Page 93 and 94: • Hand over a building that is an
Page 95 and 96: Community non-profits could be allo
Page 97 and 98: You can raise money and awareness b
Page 99 and 100: Figure 3.12: A memorial bench sold
Page 101 and 102: Figure 3.14: The annual and very po
Page 103 and 104: Elderly constant givers are a good
Page 105 and 106: Wealthier neighborhoods still have
Page 107: Young professional asset-supporter
Page 111 and 112: Box 3.6: Getting high-net-worth ind
Page 113 and 114: Figure 3.20: A Detroit4Detroit webp
Page 115 and 116: Figure 3.21: Mowtown - example of a
Page 117 and 118: The barn-raising spirit is also see
Page 119 and 120: Charitable Foundations can add to y
Page 121 and 122: Table 3.15: Asset-related roles tha
Page 123 and 124: Encourage foundations to make their
Page 125 and 126: Help non-profit asset support organ
Page 127 and 128: Certainly, businesses have been an
Page 129 and 130: Table 3.20: Examples of mutually be
Page 131 and 132: Several factors can help you in dev
Page 133 and 134: Having co-operatives in your busine
Page 135 and 136: Box 3.12: Secrets of their success
Page 137 and 138: Table 3.24: Encouraging customer gi
Page 139 and 140: Table 3.25: Comparing the fee and a
Page 141 and 142: RAISING HELP FOR YOUR ASSET The men
Page 143 and 144: Figure 4.1: User input — resident
Page 145 and 146: When resources for paid staff, whet
Page 147 and 148: There are physical/logistical reaso
Page 149 and 150: There is a range of mechanisms for
Page 151 and 152: The measures have been largely succ
Page 153 and 154: Figure 4.5: Inside the Baltimore Co
Page 155 and 156: Table 4.5: Understanding the busine
Page 157 and 158: Volunteer managers and non-profits
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There are some key practical tips t
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There are a range of measures you c
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As with donors of money and other r
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Table 4.9 outlines a range of natio
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Where does the New Barn Raising con
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APPENDIX The following section was
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If you decide that you do want to s
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City of Saint Paul (2010), Transfor
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Morrish, R. and Brown, C. (2000), P
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CGAP (2012), “Comparing U.S. and
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Sargeant, A. and Shang, J. (2010),
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ACKNOWLEDGEMENTS German Marshall Fu
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Rademacher, Jolyn * Rey, Vernon * R
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Roberson, Jr., Dalton * Russ, Cathl
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Reierson, Gary * Rhodes, Carleen *
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Iyer, Seema Jacob France Institute
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Referees for, and support with, the
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