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Table 3.14: State and civic giving portals — Minnesota and Baltimore<br />

Portal Start Geography Status Technology Uptake Use for assets<br />

GiveMN 2009 Minnesota 501c3<br />

national<br />

technology<br />

platform (razoo);<br />

searchable<br />

database of state<br />

non-profits<br />

nearly half of all<br />

Minnesota nonprofits<br />

report that<br />

GiveMN is their<br />

primary online<br />

giving vehicle<br />

Includes St.<br />

Paul Parks<br />

Conservancy<br />

GiveCorps<br />

Late<br />

2011<br />

Baltimore but<br />

looking to<br />

run city sites<br />

nationally<br />

for-profit<br />

arm and a<br />

foundation<br />

arm<br />

in-house<br />

team that also<br />

does sites for<br />

universities,<br />

churches, etc.<br />

unclear as still<br />

very early days<br />

Little Free<br />

Libraries 84<br />

Some non-profits purchase fundraising packages to organize their fundraising information and relationships.<br />

There is a range of such products at a range of prices. Among the better known are Blackbaud’s Raiser’s Edge,<br />

eTapestry, and several products by Sage and Telosa. There are various articles and guides online that compare<br />

these and other systems and that help non-profits in selecting their software. There is also now a free software<br />

solution known as CiviCRM. Given that payment for a fund-raising software is not a realistic option for many<br />

non-profit asset support organizations, this is a viable alternative.<br />

This section has helped you to….<br />

• See that the approaches to attracting donations also involve awareness-raising.<br />

• Realize that giving to assets is not just important to social capital. It is social capital. The research found<br />

several examples where donors are made part of networks, others where the very act of giving is done<br />

communally, and others still, where social ties are used and created, notably through Citizen Philanthropy.<br />

• Hear about the importance attached to bringing on the next generation of philanthropists and prophilanthropy<br />

civic leaders.<br />

• See the increased value of the internet to reach out to people (especially younger ones) online. Technology,<br />

notably the emergence of easy-to-use online crowd-resourcing platforms and the growth of social media, is<br />

facilitating this.<br />

• See the importance of promotional videos and the need for support to groups looking to make such videos.<br />

This support can come from local foundations, government, corporates, or other non-profit groups.<br />

• Understand that crowd-resourcing mechanisms that support public sector projects are, for the time being at<br />

least, more likely to complement taxation rather than emerge as any real alternative to it.<br />

84<br />

These are typically small glass-fronted boxes on poles that are made by local residents and that contain books loaned by and for neighbors, so not part of city libraries.<br />

You can find out more about the U.S. ones here: http://www.littlefreelibrary.org.<br />

115 | The New Barn-Raising

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