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Table 3.14: State and civic giving portals — Minnesota and Baltimore<br />
Portal Start Geography Status Technology Uptake Use for assets<br />
GiveMN 2009 Minnesota 501c3<br />
national<br />
technology<br />
platform (razoo);<br />
searchable<br />
database of state<br />
non-profits<br />
nearly half of all<br />
Minnesota nonprofits<br />
report that<br />
GiveMN is their<br />
primary online<br />
giving vehicle<br />
Includes St.<br />
Paul Parks<br />
Conservancy<br />
GiveCorps<br />
Late<br />
2011<br />
Baltimore but<br />
looking to<br />
run city sites<br />
nationally<br />
for-profit<br />
arm and a<br />
foundation<br />
arm<br />
in-house<br />
team that also<br />
does sites for<br />
universities,<br />
churches, etc.<br />
unclear as still<br />
very early days<br />
Little Free<br />
Libraries 84<br />
Some non-profits purchase fundraising packages to organize their fundraising information and relationships.<br />
There is a range of such products at a range of prices. Among the better known are Blackbaud’s Raiser’s Edge,<br />
eTapestry, and several products by Sage and Telosa. There are various articles and guides online that compare<br />
these and other systems and that help non-profits in selecting their software. There is also now a free software<br />
solution known as CiviCRM. Given that payment for a fund-raising software is not a realistic option for many<br />
non-profit asset support organizations, this is a viable alternative.<br />
This section has helped you to….<br />
• See that the approaches to attracting donations also involve awareness-raising.<br />
• Realize that giving to assets is not just important to social capital. It is social capital. The research found<br />
several examples where donors are made part of networks, others where the very act of giving is done<br />
communally, and others still, where social ties are used and created, notably through Citizen Philanthropy.<br />
• Hear about the importance attached to bringing on the next generation of philanthropists and prophilanthropy<br />
civic leaders.<br />
• See the increased value of the internet to reach out to people (especially younger ones) online. Technology,<br />
notably the emergence of easy-to-use online crowd-resourcing platforms and the growth of social media, is<br />
facilitating this.<br />
• See the importance of promotional videos and the need for support to groups looking to make such videos.<br />
This support can come from local foundations, government, corporates, or other non-profit groups.<br />
• Understand that crowd-resourcing mechanisms that support public sector projects are, for the time being at<br />
least, more likely to complement taxation rather than emerge as any real alternative to it.<br />
84<br />
These are typically small glass-fronted boxes on poles that are made by local residents and that contain books loaned by and for neighbors, so not part of city libraries.<br />
You can find out more about the U.S. ones here: http://www.littlefreelibrary.org.<br />
115 | The New Barn-Raising