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Figure 3.27: The front page of 313 project’s website made it easy to garner support in an online competition (source: author screenshot) Box 3.11: Tips for corporates looking to run online competitions • give prizes that relate to your core strengths, products, or services • use the local media to profile the competition and help market your company free of charge • manage hopes through a staged process so that organizations do not spend much effort on something they cannot win • once organizations have been short-listed and asked to do something, such as a video, they should get something in terms of a prize 131 | The New Barn-Raising
Box 3.12: Secrets of their success — tips for non-profits from competition winners • use humorous style in videos • canvas at popular student locations and get them to vote on their smart phones • get a local university (or other large body) to back the initiative, in particular through staff and students voting • use friends with lots of Facebook contacts to promote the cause • get public relations experts to do pro bono promotion on Facebook, Twitter, etc. • send a postcard to donors asking them to vote • get coverage in local blogs and press • use charismatic individuals to tell the stories • sign up voters; the danger being you otherwise mainly see “clicktivism” not genuine new support • remember that all is not lost by being a runner-up; failure to win may have energized people and created new capacity Nationally KaBOOM! has helped galvanize local corporate giving to playgrounds KaBOOM!, founded in the mid-1990s, is a national non-profit organization focused on giving every child in the United States a high quality place to play within walking distance. Since 1996, it has brought together business and community interests to construct more than 1,700 new playgrounds, skateboard parks, sports fields, and ice rinks across North America. 95 The model, outlined more fully in Box 3.13, relies on securing the resources up-front and then doing the work in one day, creating a sense of co-operation that is analogous to barn-raising. In some areas, the model is a top-up to strong city government provision (partnership) whereas in others, notably areas of high disadvantage, it may be the only game in town (the residualism/privatism model referred to earlier). Box 3.13: The KaBOOM! model of brokering corporate support for free playgrounds Corporations, and sometimes other foundations, give a combination of money and volunteers to help realize the playgrounds. Communities have to also contribute. A local non-profit pays a fee to KaBOOM! and has to organize a play-scape design committee to work with the KaBOOM! team on the design. The designs are often informed by local children’s drawings of their ideal playgrounds, which is done during a special design day preceding the playground construction. Projects are typically in schools and city parks. One example of such partnership is the playground at German Park in the inner-city Baltimore neighborhood of Reservoir Hill. This has been supported by the All Community Team Foundation, the outreach non-profit of the Baltimore Ravens. The foundation gave a grant and 125 Ravens staff volunteered with the building (players could not be present owing to a strike throughout their league). For their part, corporates are likely to get press coverage, team bonding, and the satisfaction that they have supported the cities from which their employees and customers are drawn. In the case of Ravens, this means fans, employees, and players who would almost certainly have benefited from such facilities when they were young. 95 The organization also offers a variety of resources, including an online community, free online training, grants, publications, and the National Campaign for Play, which includes a national network of individual advocates for play. Another useful resource here is http://www.play-scapes.com. Raising Money | 132
Page 1 and 2:
THE NEW BARN-RAISING A toolkit for
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CONTENTS Summaries ................
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STRATEGY #1 — Raising Awareness I
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STRATEGY #3 — Raising Help In the
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• non-profit bodies (from civic-s
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The “New Barn-Raising” refers t
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Theme 2 — Market your assets Mark
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The advantage of these different ta
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Theme 6 — Public fundraising can
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Theme 10 — Business can best supp
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Theme 12 — Volunteering with asse
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INTRODUCTION This toolkit is direct
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In late 2011 and early 2012, people
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RAISING AWARENESS ABOUT YOUR ASSETS
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continued Table 2.1: A check-list o
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Who could support your assets? This
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Partnership With a partnership mode
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Table 2.2: Benefits for users - a c
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Table 2.4: Examples of the types of
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#1 — The “Killer Stat” Peavey
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Figure 2.7: Baltimore compared to o
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Figure 2.9: One of several punchy t
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Box 2.2: Recognize the skills that
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Delivering your message — messeng
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Figure 2.11: East Phillips delegate
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Figure 2.13: Barn-raising spirit -
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Draw attention to your “asset off
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Of particular use for local residen
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Figure 2.17: Example of the DIA’s
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#3 — You can take people on tours
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This is an ongoing map that can be
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Figure 2.24: Baltimore’s Fluid Mo
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As part of Hockey Weekend Across Am
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Figure 2.29: Poster for the 6th Ann
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Figure 2.30: Frogtown Gardens raise
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Table 3.1: Taxes used to raise fund
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Box 3.1: Check-list of questions to
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Your asset managers need to use mon
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Table 3.4: Efficiency measures used
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Reductions in staff, asset numbers
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Table 3.5: Examples of charges comm
Page 83 and 84: Figure 3.4: Free entry for some gro
Page 85 and 86: Incentivize and support charging Wh
Page 87 and 88: You can rent space in assets to gen
Page 89 and 90: Your local government can secure re
Page 91 and 92: Box 3.4: Public-Private Partnership
Page 93 and 94: • Hand over a building that is an
Page 95 and 96: Community non-profits could be allo
Page 97 and 98: You can raise money and awareness b
Page 99 and 100: Figure 3.12: A memorial bench sold
Page 101 and 102: Figure 3.14: The annual and very po
Page 103 and 104: Elderly constant givers are a good
Page 105 and 106: Wealthier neighborhoods still have
Page 107 and 108: Young professional asset-supporter
Page 109 and 110: Figure 3.18: a potential fundee add
Page 111 and 112: Box 3.6: Getting high-net-worth ind
Page 113 and 114: Figure 3.20: A Detroit4Detroit webp
Page 115 and 116: Figure 3.21: Mowtown - example of a
Page 117 and 118: The barn-raising spirit is also see
Page 119 and 120: Charitable Foundations can add to y
Page 121 and 122: Table 3.15: Asset-related roles tha
Page 123 and 124: Encourage foundations to make their
Page 125 and 126: Help non-profit asset support organ
Page 127 and 128: Certainly, businesses have been an
Page 129 and 130: Table 3.20: Examples of mutually be
Page 131 and 132: Several factors can help you in dev
Page 133: Having co-operatives in your busine
Page 137 and 138: Table 3.24: Encouraging customer gi
Page 139 and 140: Table 3.25: Comparing the fee and a
Page 141 and 142: RAISING HELP FOR YOUR ASSET The men
Page 143 and 144: Figure 4.1: User input — resident
Page 145 and 146: When resources for paid staff, whet
Page 147 and 148: There are physical/logistical reaso
Page 149 and 150: There is a range of mechanisms for
Page 151 and 152: The measures have been largely succ
Page 153 and 154: Figure 4.5: Inside the Baltimore Co
Page 155 and 156: Table 4.5: Understanding the busine
Page 157 and 158: Volunteer managers and non-profits
Page 159 and 160: There are some key practical tips t
Page 161 and 162: There are a range of measures you c
Page 163 and 164: As with donors of money and other r
Page 165 and 166: Table 4.9 outlines a range of natio
Page 167 and 168: Where does the New Barn Raising con
Page 169 and 170: APPENDIX The following section was
Page 171 and 172: If you decide that you do want to s
Page 173 and 174: City of Saint Paul (2010), Transfor
Page 175 and 176: Morrish, R. and Brown, C. (2000), P
Page 177 and 178: CGAP (2012), “Comparing U.S. and
Page 179 and 180: Sargeant, A. and Shang, J. (2010),
Page 181 and 182: ACKNOWLEDGEMENTS German Marshall Fu
Page 183 and 184: Rademacher, Jolyn * Rey, Vernon * R
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Roberson, Jr., Dalton * Russ, Cathl
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Reierson, Gary * Rhodes, Carleen *
Page 189 and 190:
Iyer, Seema Jacob France Institute
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Referees for, and support with, the
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