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• Several crowd-resourcing sites offer guides to help groups with their fundraising. 78 • All sites typically charge an administration and processing fee of between 5 and 10 percent — or in one case, a suggested gratuity/tip of 20 percent — these charges are often ignored or lessened if the target is not hit. Older sites are Indie GoGo (founded in 2008, http://www.indiegogo.com) and Kickstarter (founded in 2009, https://www.kickstarter.com) whilst newer sites include Razoo (http://www.razoo.com), Network for Good (http://www1.networkforgood.org), Fundly (https://fundly.com), Go Fund Me (http://www.gofundme.com), Crowdrise (http://www.crowdrise.com), and Cloudfunded (http://cloudfunded.com). The sites have all been set up by civil society (charities, business, and social enterprise) rather than government, and funding has come from some combination of venture capital and foundation money. 79 Table 3.12: Examples of crowd-resourcing sites used by asset projects in the case study cities Examples Community Asset Organization City Success (unless indicated) Kickstarter (HQ: New York) Funding to help replace swings in Detroit playgrounds Funding several thousand copies of the Druid Hill Park Passport 80 Detroit Mower Gang Baltimore Green Map Detroit $3,020 of $800 Baltimore $9,854 of $9,500 goal Indie GoGo (HQ: San Francisco) Support a Disc-Golf Course for Belle Isle Park Belle Isle Disc-Golf Community Detroit FAIL — $1,471 of $4,000 goal (but keep the $1,471) 81 The Point 82 (HQ: Chicago) Create a safer play area for children in Palmer Park People for Palmer Park Detroit $6,000 target exceeded slightly 78 See, for example, https://campaignmanual.jottit.com and http://blog.neighbor.ly/2012/tips-for-a-great-crowdfunding-pitch. 79 At a rudimentary level, there is PayPal. A PayPal icon can be included on a non-profit website or blog, preferably alongside an explanatory video, and people with credit or debit cards can make a donation into the group’s bank account. PayPal offers discounted transaction fees for registered 501(c)3s and some online guidance about how to use the facility. 80 See http://www.kickstarter.com/projects/1694075980/druid-hill-park-passport-discover-enjoy-learn-be-a/widget/video.html 81 This particular target may have been missed but disc-golf opened on Belle Isle in June 2013. 82 This is now an inactive website. 111 | The New Barn-Raising
Figure 3.21: Mowtown – example of a successful Kickstarter campaign run by Detroit’s Mower Gang Note the use of video and the social media links. (source: screenshot taken by author) One extremely innovative Kickstarter asset project worth mentioning here is the +Pool (PlusPool), an initiative by a New York design trio to bring a cross-shaped floating public swimming pool to that city’s East River. The proposed pool would be filled with water filtered from the river that it floats in. $250,000 was recently raised on Kickstarter to move the development work forward. Two other new sites — Citizenvestor (http://www.citizinvestor.com) and Neighbor.ly (http://neighbor.ly) — explicitly attempt to fund local civic projects. With Citizenvestor, the focus is just local government projects, while Neighbor.ly includes non-governmental entities that are concerned with civic infrastructure. Both will accept suggestions for projects from citizens to suggest ideas for their city to adopt a project; with Citizenvestor they can do it through an online petition. The most relevant example is a successful effort to raise the $2,100 needed to create a youth garden at the city of Philadelphia’s Rivera Recreation Center via Citizenvestor (with 50 percent coming from outside Philadelphia). Raising Money | 112
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THE NEW BARN-RAISING A toolkit for
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CONTENTS Summaries ................
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STRATEGY #1 — Raising Awareness I
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STRATEGY #3 — Raising Help In the
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• non-profit bodies (from civic-s
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The “New Barn-Raising” refers t
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Theme 2 — Market your assets Mark
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The advantage of these different ta
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Theme 6 — Public fundraising can
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Theme 10 — Business can best supp
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Theme 12 — Volunteering with asse
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INTRODUCTION This toolkit is direct
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In late 2011 and early 2012, people
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RAISING AWARENESS ABOUT YOUR ASSETS
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continued Table 2.1: A check-list o
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Who could support your assets? This
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Partnership With a partnership mode
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Table 2.2: Benefits for users - a c
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Table 2.4: Examples of the types of
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#1 — The “Killer Stat” Peavey
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Figure 2.7: Baltimore compared to o
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Figure 2.9: One of several punchy t
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Box 2.2: Recognize the skills that
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Delivering your message — messeng
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Figure 2.11: East Phillips delegate
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Figure 2.13: Barn-raising spirit -
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Draw attention to your “asset off
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Of particular use for local residen
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Figure 2.17: Example of the DIA’s
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#3 — You can take people on tours
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This is an ongoing map that can be
Page 63 and 64: Figure 2.24: Baltimore’s Fluid Mo
Page 65 and 66: As part of Hockey Weekend Across Am
Page 67 and 68: Figure 2.29: Poster for the 6th Ann
Page 69 and 70: Figure 2.30: Frogtown Gardens raise
Page 71 and 72: Table 3.1: Taxes used to raise fund
Page 73 and 74: Box 3.1: Check-list of questions to
Page 75 and 76: Your asset managers need to use mon
Page 77 and 78: Table 3.4: Efficiency measures used
Page 79 and 80: Reductions in staff, asset numbers
Page 81 and 82: Table 3.5: Examples of charges comm
Page 83 and 84: Figure 3.4: Free entry for some gro
Page 85 and 86: Incentivize and support charging Wh
Page 87 and 88: You can rent space in assets to gen
Page 89 and 90: Your local government can secure re
Page 91 and 92: Box 3.4: Public-Private Partnership
Page 93 and 94: • Hand over a building that is an
Page 95 and 96: Community non-profits could be allo
Page 97 and 98: You can raise money and awareness b
Page 99 and 100: Figure 3.12: A memorial bench sold
Page 101 and 102: Figure 3.14: The annual and very po
Page 103 and 104: Elderly constant givers are a good
Page 105 and 106: Wealthier neighborhoods still have
Page 107 and 108: Young professional asset-supporter
Page 109 and 110: Figure 3.18: a potential fundee add
Page 111 and 112: Box 3.6: Getting high-net-worth ind
Page 113: Figure 3.20: A Detroit4Detroit webp
Page 117 and 118: The barn-raising spirit is also see
Page 119 and 120: Charitable Foundations can add to y
Page 121 and 122: Table 3.15: Asset-related roles tha
Page 123 and 124: Encourage foundations to make their
Page 125 and 126: Help non-profit asset support organ
Page 127 and 128: Certainly, businesses have been an
Page 129 and 130: Table 3.20: Examples of mutually be
Page 131 and 132: Several factors can help you in dev
Page 133 and 134: Having co-operatives in your busine
Page 135 and 136: Box 3.12: Secrets of their success
Page 137 and 138: Table 3.24: Encouraging customer gi
Page 139 and 140: Table 3.25: Comparing the fee and a
Page 141 and 142: RAISING HELP FOR YOUR ASSET The men
Page 143 and 144: Figure 4.1: User input — resident
Page 145 and 146: When resources for paid staff, whet
Page 147 and 148: There are physical/logistical reaso
Page 149 and 150: There is a range of mechanisms for
Page 151 and 152: The measures have been largely succ
Page 153 and 154: Figure 4.5: Inside the Baltimore Co
Page 155 and 156: Table 4.5: Understanding the busine
Page 157 and 158: Volunteer managers and non-profits
Page 159 and 160: There are some key practical tips t
Page 161 and 162: There are a range of measures you c
Page 163 and 164: As with donors of money and other r
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Table 4.9 outlines a range of natio
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Where does the New Barn Raising con
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APPENDIX The following section was
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If you decide that you do want to s
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City of Saint Paul (2010), Transfor
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Morrish, R. and Brown, C. (2000), P
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CGAP (2012), “Comparing U.S. and
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Sargeant, A. and Shang, J. (2010),
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ACKNOWLEDGEMENTS German Marshall Fu
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Rademacher, Jolyn * Rey, Vernon * R
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Roberson, Jr., Dalton * Russ, Cathl
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Reierson, Gary * Rhodes, Carleen *
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Iyer, Seema Jacob France Institute
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Referees for, and support with, the
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