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Figure 3.28: Baltimore Ravens Community Foundation deliver a KaBOOM! Project, German Park, Baltimore (source: Howard P. Fink) There are mechanisms to encourage and facilitate giving by employees and customers Numerous other means through which corporate giving could be channeled include workplace giving by employees, much of which goes to good causes via the local United Way 96 and, occasionally, through other vehicles such as Community Shares of Minnesota. Donations are often noted in employees’ pay slips. Nationally, there are software solutions, such as AngelPoints and Benevity’s Spark!, that corporations can buy to facilitate employee giving and manage their giving and volunteering. These typically give custom interfaces for corporate giving events and generate management info. Among the most common examples are CSRconnect and MicroEdge solutions that serve corporations, foundations, and others. In Minneapolis, some co-ops are using a couple of measures to ensure that their core healthy living message is heard by customers, and that these same customers are asked to make small donations to non-profits that attempt to address this cause. Table 3.24 outlines examples of this customer giving. 96 For tips on how to run a good workplace giving campaign, produced by a Minnesota non-profit that has received a lot of money from workplace giving via the Community Shares of Minnesota fundraising organization, see http://www.mnenvirofund.org/docs/MEF%20Campaign%20Best%20Practices.pdf. 133 | The New Barn-Raising
Table 3.24: Encouraging customer giving — a couple of cases from Minneapolis co-ops Name What is it? Benefits Green Patches (Wedge Community Co-op) SEED (Seward Community Cooperative) • shoppers may use their own grocery bags for a ten cent credit at the registers. They have the option, which many take, of Wedge sending this money to good causes • customers either “round up” their total purchase amount to the nearest dollar or specify an amount to add to their grocery bill. The money raised goes to organizations that support healthy communities and co-op ideals. • Over $17,000 raised this way in 2011 • Benefits several local community gardens and other green assets • Raises profile of good causes among members • Customers donate to a different recipient each month such as Waite House Neighborhood Center or Midtown Greenway (bike/jogging route) Coalition • Raises some $12,000 a month • Raises profile of good causes among members Figure 3.29: Money donated at tills has supported the Coalition that champions Minneapolis’ Mid-town Greenway (source: Tim Springer, The Greenway Guy) Raising Money | 134
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THE NEW BARN-RAISING A toolkit for
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CONTENTS Summaries ................
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STRATEGY #1 — Raising Awareness I
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STRATEGY #3 — Raising Help In the
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• non-profit bodies (from civic-s
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The “New Barn-Raising” refers t
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Theme 2 — Market your assets Mark
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The advantage of these different ta
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Theme 6 — Public fundraising can
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Theme 10 — Business can best supp
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Theme 12 — Volunteering with asse
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INTRODUCTION This toolkit is direct
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In late 2011 and early 2012, people
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RAISING AWARENESS ABOUT YOUR ASSETS
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continued Table 2.1: A check-list o
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Who could support your assets? This
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Partnership With a partnership mode
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Table 2.2: Benefits for users - a c
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Table 2.4: Examples of the types of
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#1 — The “Killer Stat” Peavey
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Figure 2.7: Baltimore compared to o
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Figure 2.9: One of several punchy t
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Box 2.2: Recognize the skills that
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Delivering your message — messeng
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Figure 2.11: East Phillips delegate
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Figure 2.13: Barn-raising spirit -
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Draw attention to your “asset off
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Of particular use for local residen
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Figure 2.17: Example of the DIA’s
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#3 — You can take people on tours
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This is an ongoing map that can be
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Figure 2.24: Baltimore’s Fluid Mo
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As part of Hockey Weekend Across Am
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Figure 2.29: Poster for the 6th Ann
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Figure 2.30: Frogtown Gardens raise
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Table 3.1: Taxes used to raise fund
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Box 3.1: Check-list of questions to
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Your asset managers need to use mon
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Table 3.4: Efficiency measures used
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Reductions in staff, asset numbers
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Table 3.5: Examples of charges comm
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Figure 3.4: Free entry for some gro
Page 85 and 86: Incentivize and support charging Wh
Page 87 and 88: You can rent space in assets to gen
Page 89 and 90: Your local government can secure re
Page 91 and 92: Box 3.4: Public-Private Partnership
Page 93 and 94: • Hand over a building that is an
Page 95 and 96: Community non-profits could be allo
Page 97 and 98: You can raise money and awareness b
Page 99 and 100: Figure 3.12: A memorial bench sold
Page 101 and 102: Figure 3.14: The annual and very po
Page 103 and 104: Elderly constant givers are a good
Page 105 and 106: Wealthier neighborhoods still have
Page 107 and 108: Young professional asset-supporter
Page 109 and 110: Figure 3.18: a potential fundee add
Page 111 and 112: Box 3.6: Getting high-net-worth ind
Page 113 and 114: Figure 3.20: A Detroit4Detroit webp
Page 115 and 116: Figure 3.21: Mowtown - example of a
Page 117 and 118: The barn-raising spirit is also see
Page 119 and 120: Charitable Foundations can add to y
Page 121 and 122: Table 3.15: Asset-related roles tha
Page 123 and 124: Encourage foundations to make their
Page 125 and 126: Help non-profit asset support organ
Page 127 and 128: Certainly, businesses have been an
Page 129 and 130: Table 3.20: Examples of mutually be
Page 131 and 132: Several factors can help you in dev
Page 133 and 134: Having co-operatives in your busine
Page 135: Box 3.12: Secrets of their success
Page 139 and 140: Table 3.25: Comparing the fee and a
Page 141 and 142: RAISING HELP FOR YOUR ASSET The men
Page 143 and 144: Figure 4.1: User input — resident
Page 145 and 146: When resources for paid staff, whet
Page 147 and 148: There are physical/logistical reaso
Page 149 and 150: There is a range of mechanisms for
Page 151 and 152: The measures have been largely succ
Page 153 and 154: Figure 4.5: Inside the Baltimore Co
Page 155 and 156: Table 4.5: Understanding the busine
Page 157 and 158: Volunteer managers and non-profits
Page 159 and 160: There are some key practical tips t
Page 161 and 162: There are a range of measures you c
Page 163 and 164: As with donors of money and other r
Page 165 and 166: Table 4.9 outlines a range of natio
Page 167 and 168: Where does the New Barn Raising con
Page 169 and 170: APPENDIX The following section was
Page 171 and 172: If you decide that you do want to s
Page 173 and 174: City of Saint Paul (2010), Transfor
Page 175 and 176: Morrish, R. and Brown, C. (2000), P
Page 177 and 178: CGAP (2012), “Comparing U.S. and
Page 179 and 180: Sargeant, A. and Shang, J. (2010),
Page 181 and 182: ACKNOWLEDGEMENTS German Marshall Fu
Page 183 and 184: Rademacher, Jolyn * Rey, Vernon * R
Page 185 and 186: Roberson, Jr., Dalton * Russ, Cathl
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Reierson, Gary * Rhodes, Carleen *
Page 189 and 190:
Iyer, Seema Jacob France Institute
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Referees for, and support with, the
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