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Encourage today’s major wealth creators to create private foundations The endowments of the private foundations typically come from corporate wealth, usually from individual founders, senior executives, and their families (Table 3.17). To increase the pool of funding available to good causes, including assets, the need is to ensure that today’s major wealth creators continue to establish such foundations. Exposing these individuals to the work of existing private foundations seems to be one possible way to achieve this. Table 3.17: Examples of the business origins of large private foundations based in, or giving to, the case study cities Foundation Initial source of funds The McKnight Foundation Executive of Minnesota Mining & Manufacturing Company (now 3M) The Otto Bremer Foundation Dividends from Bremer Bank The Bush Foundation Executive of Minnesota Mining and Manufacturing Company (now 3M) The Amherst H. Wilder Foundation Businessman The General Mills Foundation General Mills corporation The Target Foundation Target corporation The W.K. Kellogg Foundation Founder of Kellogg company The Kresge Foundation Kresge corporation (now Kmart) The Skillman Foundation Executive of Minnesota Mining and Manufacturing Company (now 3M) General Motors Foundation Automobile company The McGregor Fund Whitney family industrial fortune The Hudson-Webber Foundation Family owners of Hudson department store The Max M. and Marjorie S. Fisher Foundation Money made in oil and real estate Fred A. and Barbara M. Erb Family Foundation Sale of lumber company The Thompson Foundation The John S. and James L. Knight Foundation Ford Motor Company Fund The DTE Energy Foundation The Annie E Casey Foundation The Harry & Jeanette Weinberg Foundation The Abell Foundation The Goldseker Foundation The Open Society Institute - Baltimore Sale of asphalt company Founders of national newspaper group Automobile company Utility company Money from United Parcel Service (UPS) Money from real estate and other businesses Founder of the Baltimore Sun newspaper Real estate Soros Fund management 121 | The New Barn-Raising
Help non-profit asset support organizations to navigate the foundation world Foundations need to ensure that non-profits know that they exist, how they operate, and what they are looking for in a successful grant applicant. A range of tips were forthcoming about these matters (see Table 3.18). One of these tips is the use of the Foundation Center Directory, 88 an extensive database requiring a subscription. Sign-posting to such resources by foundations and others dealing with non-profits is important, as would be assistance with subscriptions to databases. Once organizations have located the sources, they should produce a “funding matrix,” some form of spreadsheet that outlines funders, what each one funds, what the requirements are, and when applications are due. Another key tip is the importance of employing, hiring, or developing a grant-writer, at least for larger, more established non-profits. For example, the Friends of St. Paul Library employs at least one full-time grant-writer, reflecting the importance of such income to that city’s public libraries. Belle Isle Conservancy has a grant-writer on a retainer. Nationally, Trust for Public Land state/regional branches also write grants for the acquisition of public land as one of their services. Whoever oversees the grant-writing in a non-profit must establish a dialogue with the foundation, whether via asking their board members to contact the foundation CEO (if they know him/her) or via the grant-writer contacting staff at the foundation. The key is to try and get a sense of what is being sought and of the preliminary interest in any idea an applicant might have. Table 3.18: Tips for non-profits looking to secure grants from foundations Where should you apply? Use the Foundation Center Directory to find out about the foundations for your area/asset type Produce a funding matrix of foundations, their funding streams, requirements, submission deadlines, etc. Think creatively about whether you might also apply for grants in health, education, crime prevention, etc. Consider employing or hiring a grant-writer if the size of your organizations warrants it And when you start to apply… Develop strong connections with local foundations, or hire those that have them Have your staff and/or board members talk to foundations before submitting an application This section has helped you to…. • See the innovative and strategic role that foundations can play in supporting assets. • Realize the ways in which foundations can make their money go further through various efficiencies — and so make more of an impact on assets and other good causes. • See that community foundations need to maintain high degrees of local connections and knowledge of local needs if they are to continue to attract donations from local philanthropists. • See that foundation resources can be added to by new businesses and high net earners and how these same types of individual can even establish new private foundations. • Learn some basic tips for non-profits when approaching and applying to foundations for grants. 88 The Foundation Center website is http://foundationcenter.org. Federal grants are also all listed and can be applied for at www.grants.gov. Raising Money | 122
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THE NEW BARN-RAISING A toolkit for
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CONTENTS Summaries ................
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STRATEGY #1 — Raising Awareness I
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STRATEGY #3 — Raising Help In the
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• non-profit bodies (from civic-s
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The “New Barn-Raising” refers t
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Theme 2 — Market your assets Mark
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The advantage of these different ta
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Theme 6 — Public fundraising can
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Theme 10 — Business can best supp
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Theme 12 — Volunteering with asse
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INTRODUCTION This toolkit is direct
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In late 2011 and early 2012, people
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RAISING AWARENESS ABOUT YOUR ASSETS
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continued Table 2.1: A check-list o
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Who could support your assets? This
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Partnership With a partnership mode
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Table 2.2: Benefits for users - a c
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Table 2.4: Examples of the types of
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#1 — The “Killer Stat” Peavey
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Figure 2.7: Baltimore compared to o
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Figure 2.9: One of several punchy t
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Box 2.2: Recognize the skills that
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Delivering your message — messeng
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Figure 2.11: East Phillips delegate
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Figure 2.13: Barn-raising spirit -
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Draw attention to your “asset off
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Of particular use for local residen
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Figure 2.17: Example of the DIA’s
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#3 — You can take people on tours
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This is an ongoing map that can be
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Figure 2.24: Baltimore’s Fluid Mo
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As part of Hockey Weekend Across Am
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Figure 2.29: Poster for the 6th Ann
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Figure 2.30: Frogtown Gardens raise
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Table 3.1: Taxes used to raise fund
Page 73 and 74: Box 3.1: Check-list of questions to
Page 75 and 76: Your asset managers need to use mon
Page 77 and 78: Table 3.4: Efficiency measures used
Page 79 and 80: Reductions in staff, asset numbers
Page 81 and 82: Table 3.5: Examples of charges comm
Page 83 and 84: Figure 3.4: Free entry for some gro
Page 85 and 86: Incentivize and support charging Wh
Page 87 and 88: You can rent space in assets to gen
Page 89 and 90: Your local government can secure re
Page 91 and 92: Box 3.4: Public-Private Partnership
Page 93 and 94: • Hand over a building that is an
Page 95 and 96: Community non-profits could be allo
Page 97 and 98: You can raise money and awareness b
Page 99 and 100: Figure 3.12: A memorial bench sold
Page 101 and 102: Figure 3.14: The annual and very po
Page 103 and 104: Elderly constant givers are a good
Page 105 and 106: Wealthier neighborhoods still have
Page 107 and 108: Young professional asset-supporter
Page 109 and 110: Figure 3.18: a potential fundee add
Page 111 and 112: Box 3.6: Getting high-net-worth ind
Page 113 and 114: Figure 3.20: A Detroit4Detroit webp
Page 115 and 116: Figure 3.21: Mowtown - example of a
Page 117 and 118: The barn-raising spirit is also see
Page 119 and 120: Charitable Foundations can add to y
Page 121 and 122: Table 3.15: Asset-related roles tha
Page 123: Encourage foundations to make their
Page 127 and 128: Certainly, businesses have been an
Page 129 and 130: Table 3.20: Examples of mutually be
Page 131 and 132: Several factors can help you in dev
Page 133 and 134: Having co-operatives in your busine
Page 135 and 136: Box 3.12: Secrets of their success
Page 137 and 138: Table 3.24: Encouraging customer gi
Page 139 and 140: Table 3.25: Comparing the fee and a
Page 141 and 142: RAISING HELP FOR YOUR ASSET The men
Page 143 and 144: Figure 4.1: User input — resident
Page 145 and 146: When resources for paid staff, whet
Page 147 and 148: There are physical/logistical reaso
Page 149 and 150: There is a range of mechanisms for
Page 151 and 152: The measures have been largely succ
Page 153 and 154: Figure 4.5: Inside the Baltimore Co
Page 155 and 156: Table 4.5: Understanding the busine
Page 157 and 158: Volunteer managers and non-profits
Page 159 and 160: There are some key practical tips t
Page 161 and 162: There are a range of measures you c
Page 163 and 164: As with donors of money and other r
Page 165 and 166: Table 4.9 outlines a range of natio
Page 167 and 168: Where does the New Barn Raising con
Page 169 and 170: APPENDIX The following section was
Page 171 and 172: If you decide that you do want to s
Page 173 and 174: City of Saint Paul (2010), Transfor
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Morrish, R. and Brown, C. (2000), P
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CGAP (2012), “Comparing U.S. and
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Sargeant, A. and Shang, J. (2010),
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ACKNOWLEDGEMENTS German Marshall Fu
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Rademacher, Jolyn * Rey, Vernon * R
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Roberson, Jr., Dalton * Russ, Cathl
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Reierson, Gary * Rhodes, Carleen *
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Iyer, Seema Jacob France Institute
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Referees for, and support with, the
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