bQNs7mR

Figure 3.18: a potential fundee addresses diners at the 50th Detroit SOUP dinner event, September 2013
(source: Dave Lewinski/Detroit SOUP)
#2 – Fundraising and philanthropy networks
You can also get young professionals to become deeply involved in supporting your asset by creating a network
that often includes a strong social scene. In Baltimore, the Enoch Pratt Free Library system has an excellent
mechanism for engaging the next generation of CEOs and senior managers in the private, non-profit, and public
sectors. The Pratt Contemporaries, as it is known, is a group of young (late twenties to late thirties) professionals
that market and promote the library as an attractive destination and a key part of Baltimore’s identity. The
process is fun to take part in and also helps to raise money. The fundraising events include author receptions,
quiz evenings hosted by a local TV celebrity, and an annual gala, and the Black and White party, which is a
highlight of the social season for the city’s young professionals. 72
For the last four years, the Minneapolis Foundation has championed a program called the Fourth Generation,
which offers young professionals the opportunity to learn about effective, meaningful charitable giving –
for good causes generally rather than assets specifically. 73 Members hone their teamwork, analytical, and
leadership skills as they:
• learn about community issues, local non-profits, smart giving, and how to make grants;
• share their ideas, talents, and experiences to make a difference;
• connect with local leaders and other civic-minded professionals; and
• give with other members for a greater impact.
The initiative grew out of another initiative that saw wealthy (usually older) individuals giving 1 percent of their
net worth annually to charitable causes. This 1 Percent Club, as it was known, is considered in the next section.
72
Among the case study cities, Baltimore is not unique in this type of mechanism. For example, in Minneapolis, the Hennepin Theatre Trust’s Spark Committee performs
a similar role, and in Detroit there is the Belle Isle Conservancy’s Emerging Patrons Council and the Museum of Contemporary Art’s New Wave.
73
For a younger age group still, the (national) Association of Fundraising Professionals has a Youth in Philanthropy Program.
Raising Money | 106