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SUMMARIES Summary in Brief About the toolkit This toolkit outlines a range of policies and practices through which politicians, citizens, community and civic groups, charitable foundations, unions, and businesses are endeavoring to sustain community and civic assets such as parks, theaters, libraries, art galleries, recreation centers, senior centers, and museums. The toolkit draws heavily on extensive research conducted in three U.S. metro areas — Detroit, Minneapolis/St. Paul, and Baltimore — in 2012 and 2013 as well as examples gleaned from elsewhere in the United States. The research focuses on city- and state-level policies, but refers to national policies, organizations, and programs when relevant. The Barn Raising of the toolkit title is a reference to neighbors who volunteer to help build barns for local farmers — mainly in 19 th and early 20 th century North America but also today in some Amish and Mennonite communities in the United States. The metaphor is used because the toolkit’s central focus is the advantages to be had from involving a broad set of people and organizations in supporting assets with money and volunteer help. The toolkit’s objectives are: • To propose possible short-term (within the next year) responses to recent public spending cuts and private spending constraints (this latter includes reductions in business’s ability to spend on community activities, charitable foundations’ endowments, and the wealth of prospective donors); and • To propose possible medium-to-long term visions for sustaining assets. In the short term, the toolkit offers a range of tactics that can be used to raise awareness, money, and help but certainly no quick-fix solutions — especially for more disadvantaged neighborhoods and cities. However, over the longer-term, the toolkit plots out what needs to happen for a future in which more people use and enjoy community and civic assets. The toolkit offers novel ideas on awareness-raising, notably around the marketing of assets. It outlines a wealth of governmental and non-governmental means to fund these assets, and it provides strategic thinking around how volunteers can help. Above all else, the involvement of so many different stakeholders should augur well for the effective governance of the assets and, as a welcome by-product, strengthen peoples’ connections, pride, and engagement with their communities and cities. 1 | The New Barn-Raising
STRATEGY #1 — Raising Awareness In the short term, opposition to public spending cuts is likely to include vocal eleventh-hour protest and harnessing of the local media and social media by asset supporter groups. These protestors may be able to draw on the existing evidence base to make their case for their asset or asset type. In the longer run, those who wish to sustain assets need to consider making the case for assets convincingly, continuously, and collectively. This can involve a series of strategies: • Letting politicians, voters, foundations, donors, and others hear about the benefits of assets. Cases seem to do especially well if they are concise, include strong visuals, and draw on personal stories or statements of support. Local university students and academics can be an important resource in gathering data to help make the case. • Periodic meetings between asset support groups and politicians can be helpful in those cities and states where these politicians have the power to allocate resources directly or to orchestrate a public vote for a dedicated tax. • Making the case can also be done by alliances between assets of the same and different types — so, for example, different “friends of the library” groups working together but also alongside “friends of the museum” groups. All such groups are, after all, arguing for the same type of thing, assets that we benefit from individually and as a society. • Asset managers/supporters can market the asset regularly to ensure high levels of use and support for assets, anything from roadside billboards to smartphone apps that tell people about an asset. Asset managers and support groups have also drawn in people with events such as concerts or runs. • Marketing is especially valuable alongside continued improvements to the asset’s range of offerings, innovation around the things you can see and do when you get to an asset. Getting more people to use an asset increases its value for money and the likelihood of it being supported. • Pro bono marketing support from the private sector is always useful but especially so where public and charitable finances are stretched. Summaries | 2
Page 1 and 2: THE NEW BARN-RAISING A toolkit for
Page 3: CONTENTS Summaries ................
Page 7 and 8: STRATEGY #3 — Raising Help In the
Page 9 and 10: • non-profit bodies (from civic-s
Page 11 and 12: The “New Barn-Raising” refers t
Page 13 and 14: Theme 2 — Market your assets Mark
Page 15 and 16: The advantage of these different ta
Page 17 and 18: Theme 6 — Public fundraising can
Page 19 and 20: Theme 10 — Business can best supp
Page 21 and 22: Theme 12 — Volunteering with asse
Page 23 and 24: INTRODUCTION This toolkit is direct
Page 25 and 26: In late 2011 and early 2012, people
Page 27 and 28: RAISING AWARENESS ABOUT YOUR ASSETS
Page 29 and 30: continued Table 2.1: A check-list o
Page 31 and 32: Who could support your assets? This
Page 33 and 34: Partnership With a partnership mode
Page 35 and 36: Table 2.2: Benefits for users - a c
Page 37 and 38: Table 2.4: Examples of the types of
Page 39 and 40: #1 — The “Killer Stat” Peavey
Page 41 and 42: Figure 2.7: Baltimore compared to o
Page 43 and 44: Figure 2.9: One of several punchy t
Page 45 and 46: Box 2.2: Recognize the skills that
Page 47 and 48: Delivering your message — messeng
Page 49 and 50: Figure 2.11: East Phillips delegate
Page 51 and 52: Figure 2.13: Barn-raising spirit -
Page 53 and 54: Draw attention to your “asset off
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Of particular use for local residen
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Figure 2.17: Example of the DIA’s
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#3 — You can take people on tours
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This is an ongoing map that can be
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Figure 2.24: Baltimore’s Fluid Mo
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As part of Hockey Weekend Across Am
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Figure 2.29: Poster for the 6th Ann
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Figure 2.30: Frogtown Gardens raise
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Table 3.1: Taxes used to raise fund
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Box 3.1: Check-list of questions to
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Your asset managers need to use mon
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Table 3.4: Efficiency measures used
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Reductions in staff, asset numbers
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Table 3.5: Examples of charges comm
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Figure 3.4: Free entry for some gro
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Incentivize and support charging Wh
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You can rent space in assets to gen
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Your local government can secure re
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Box 3.4: Public-Private Partnership
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• Hand over a building that is an
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Community non-profits could be allo
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You can raise money and awareness b
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Figure 3.12: A memorial bench sold
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Figure 3.14: The annual and very po
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Elderly constant givers are a good
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Wealthier neighborhoods still have
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Young professional asset-supporter
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Figure 3.18: a potential fundee add
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Box 3.6: Getting high-net-worth ind
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Figure 3.20: A Detroit4Detroit webp
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Figure 3.21: Mowtown - example of a
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The barn-raising spirit is also see
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Charitable Foundations can add to y
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Table 3.15: Asset-related roles tha
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Encourage foundations to make their
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Help non-profit asset support organ
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Certainly, businesses have been an
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Table 3.20: Examples of mutually be
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Several factors can help you in dev
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Having co-operatives in your busine
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Box 3.12: Secrets of their success
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Table 3.24: Encouraging customer gi
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Table 3.25: Comparing the fee and a
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RAISING HELP FOR YOUR ASSET The men
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Figure 4.1: User input — resident
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When resources for paid staff, whet
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There are physical/logistical reaso
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There is a range of mechanisms for
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The measures have been largely succ
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Figure 4.5: Inside the Baltimore Co
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Table 4.5: Understanding the busine
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Volunteer managers and non-profits
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There are some key practical tips t
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There are a range of measures you c
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As with donors of money and other r
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Table 4.9 outlines a range of natio
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Where does the New Barn Raising con
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APPENDIX The following section was
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If you decide that you do want to s
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City of Saint Paul (2010), Transfor
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Morrish, R. and Brown, C. (2000), P
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CGAP (2012), “Comparing U.S. and
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Sargeant, A. and Shang, J. (2010),
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ACKNOWLEDGEMENTS German Marshall Fu
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Rademacher, Jolyn * Rey, Vernon * R
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Roberson, Jr., Dalton * Russ, Cathl
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Reierson, Gary * Rhodes, Carleen *
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Iyer, Seema Jacob France Institute
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Referees for, and support with, the
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