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Management and programming by for-profits In the three case study cities, the public sector retains management control of parks and libraries. However, private management is an increasingly hot topic. Private management of publicly funded libraries remains in its infancy; it is only a few years ago that Santa Clarita in California became the first U.S. city with a relatively healthy library system to privatize its management. 54 However, the process is gathering pace. Library System and Services Inc., the only library privatization company in the United States, now runs at least 15 library systems in California, Oregon, Tennessee, and Texas. 55 This section has helped you to…. • Recognize the range of efficiency measures that can be used to deliver assets in the context of strained resources. • Understand the need to evaluate the success and effects of efficiency measures. • Appreciate the options for raising resources through third-party involvement, particularly non-profits, around asset management and programming. • Understand the need to evaluate the success and effects of third party involvement. 54 http://www.americanlibrariesmagazine.org/article/who%E2%80%99s-boss. 55 Blaha, K. (2013) “Summer Time and the Livin’ in Parks Ain’t Easy,” June 27, http://cityparksblog.org/tag/kathy-blaha. 93 | The New Barn-Raising
You can raise money and awareness by selling goods and services We’ve seen how public assets can be funded through taxes, doing the “same-or-more for less,” and charges. What about all of the ways in which wider civil society can raise funds of their own volition? The most active way in which this occurs is through non-profit asset support groups, such as Friends groups, which sell goods and services (everything from “cakes and bakes” to a “chef at your disposal for the evening”) and tickets for events (for everything from discos to quiz nights). Though there is donation and voluntarism involved since goods and services usually come from existing supporters, fundraising ultimately involves encouraging people to buy things they can use rather than asking them to give money and time to something that maybe is not (at least not yet) of huge importance to them. Such fundraising also shows commitment of the groups to external funders and supporters, raises awareness of the assets and often involves plenty of fun and enjoyment (some see it as “funraising” as much as fund-raising). Sales and event-hosting The term fundraising is used here to refer to activities that organizations do and that people pay for. Such activities include selling, renting, or auctioning various goods or services and hosting various events. Organizations have raised funds for pretty much every activity they undertake, including: • the printing of the Enoch Pratt Library newsletter in Baltimore • funds for a skate-park project in Detroit • supporting summer reading programs in public libraries • maintenance of park facilities (as with People for Parks’ fundraising for the Lake Harriet Bandstand in Minneapolis) • funds for equipment and building improvements (as at the St. Anthony Park branch library in St. Paul) This all requires a capacity for fundraising which can either be: • Hired — external consultants; • Recruited — for example, the Enoch Pratt Library in Baltimore now has a full Development Office; • Borrowed — through skilled volunteers; or • Developed — through volunteers learning by experience of fundraising and self-study. Fundraising methods from sales have taken a range of forms that are set out in Table 3.7. Clearly the size of a group and the scale of its need will have a bearing on the scale of fundraising required. Similarly, organizations may be constrained by the types of talent and offers at their disposal. Raising Money | 94
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THE NEW BARN-RAISING A toolkit for
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CONTENTS Summaries ................
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STRATEGY #1 — Raising Awareness I
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STRATEGY #3 — Raising Help In the
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• non-profit bodies (from civic-s
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The “New Barn-Raising” refers t
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Theme 2 — Market your assets Mark
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The advantage of these different ta
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Theme 6 — Public fundraising can
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Theme 10 — Business can best supp
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Theme 12 — Volunteering with asse
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INTRODUCTION This toolkit is direct
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In late 2011 and early 2012, people
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RAISING AWARENESS ABOUT YOUR ASSETS
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continued Table 2.1: A check-list o
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Who could support your assets? This
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Partnership With a partnership mode
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Table 2.2: Benefits for users - a c
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Table 2.4: Examples of the types of
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#1 — The “Killer Stat” Peavey
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Figure 2.7: Baltimore compared to o
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Figure 2.9: One of several punchy t
Page 45 and 46: Box 2.2: Recognize the skills that
Page 47 and 48: Delivering your message — messeng
Page 49 and 50: Figure 2.11: East Phillips delegate
Page 51 and 52: Figure 2.13: Barn-raising spirit -
Page 53 and 54: Draw attention to your “asset off
Page 55 and 56: Of particular use for local residen
Page 57 and 58: Figure 2.17: Example of the DIA’s
Page 59 and 60: #3 — You can take people on tours
Page 61 and 62: This is an ongoing map that can be
Page 63 and 64: Figure 2.24: Baltimore’s Fluid Mo
Page 65 and 66: As part of Hockey Weekend Across Am
Page 67 and 68: Figure 2.29: Poster for the 6th Ann
Page 69 and 70: Figure 2.30: Frogtown Gardens raise
Page 71 and 72: Table 3.1: Taxes used to raise fund
Page 73 and 74: Box 3.1: Check-list of questions to
Page 75 and 76: Your asset managers need to use mon
Page 77 and 78: Table 3.4: Efficiency measures used
Page 79 and 80: Reductions in staff, asset numbers
Page 81 and 82: Table 3.5: Examples of charges comm
Page 83 and 84: Figure 3.4: Free entry for some gro
Page 85 and 86: Incentivize and support charging Wh
Page 87 and 88: You can rent space in assets to gen
Page 89 and 90: Your local government can secure re
Page 91 and 92: Box 3.4: Public-Private Partnership
Page 93 and 94: • Hand over a building that is an
Page 95: Community non-profits could be allo
Page 99 and 100: Figure 3.12: A memorial bench sold
Page 101 and 102: Figure 3.14: The annual and very po
Page 103 and 104: Elderly constant givers are a good
Page 105 and 106: Wealthier neighborhoods still have
Page 107 and 108: Young professional asset-supporter
Page 109 and 110: Figure 3.18: a potential fundee add
Page 111 and 112: Box 3.6: Getting high-net-worth ind
Page 113 and 114: Figure 3.20: A Detroit4Detroit webp
Page 115 and 116: Figure 3.21: Mowtown - example of a
Page 117 and 118: The barn-raising spirit is also see
Page 119 and 120: Charitable Foundations can add to y
Page 121 and 122: Table 3.15: Asset-related roles tha
Page 123 and 124: Encourage foundations to make their
Page 125 and 126: Help non-profit asset support organ
Page 127 and 128: Certainly, businesses have been an
Page 129 and 130: Table 3.20: Examples of mutually be
Page 131 and 132: Several factors can help you in dev
Page 133 and 134: Having co-operatives in your busine
Page 135 and 136: Box 3.12: Secrets of their success
Page 137 and 138: Table 3.24: Encouraging customer gi
Page 139 and 140: Table 3.25: Comparing the fee and a
Page 141 and 142: RAISING HELP FOR YOUR ASSET The men
Page 143 and 144: Figure 4.1: User input — resident
Page 145 and 146: When resources for paid staff, whet
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There are physical/logistical reaso
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There is a range of mechanisms for
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The measures have been largely succ
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Figure 4.5: Inside the Baltimore Co
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Table 4.5: Understanding the busine
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Volunteer managers and non-profits
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There are some key practical tips t
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There are a range of measures you c
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As with donors of money and other r
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Table 4.9 outlines a range of natio
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Where does the New Barn Raising con
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APPENDIX The following section was
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If you decide that you do want to s
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City of Saint Paul (2010), Transfor
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Morrish, R. and Brown, C. (2000), P
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CGAP (2012), “Comparing U.S. and
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Sargeant, A. and Shang, J. (2010),
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ACKNOWLEDGEMENTS German Marshall Fu
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Rademacher, Jolyn * Rey, Vernon * R
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Roberson, Jr., Dalton * Russ, Cathl
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Reierson, Gary * Rhodes, Carleen *
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Iyer, Seema Jacob France Institute
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Referees for, and support with, the
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