bQNs7mR

Recommendations

Info

Also interesting is In Our Back Yard (ioby.org), which went online in beta form in 2009 and focuses around giving of money and time and the sharing of ideas for projects focusing on local civic improvement, which in the past has meant a strong slant on the environmental. Any project that is led by someone who lives in the community and that benefits the public is eligible to use ioby. The organization operates nationally and has supported projects in 85 cities, including a couple of Detroit projects. ioby is also unusual in that it: • helps to encourage peer-to-peer learning between projects; • offers fiscal sponsorship so that informal, unincorporated groups can still collect tax-deductible donations; • offers guidance to smaller charitable (non 501c3) projects that wish to be eligible for tax-deductible donations; • sees projects funded by locals (most donors live within about two miles of the project site); and • requires completed projects to submit a project evaluation and final expense report to ioby so that they can ensure the projects are completed as described in the project application. Before embarking on a crowd-resourcing effort, you need to be aware that successful campaigns are hard work and that sums raised tend to be small (all of the four case study city campaigns mentioned above were under $10,000 — most well under). Several more tangible pointers are included in Table 3.13. Table 3.13: Lessons from crowd-resourcing drives Aspect Getting the ask right Lesson • ask for a modest suggested donation and set a realistic target because…. • most sites (Indie GoGo is the main exception) only allow groups to claim pledged money if the target is hit • a big ask and small support base will deter givers Getting the video right • supporting videos must be high quality and engaging 83 • secure pro bono help with camera operation and sound • good videos demonstrate passion and enthusiasm, include some asset users if possible • good videos make it very clear what they want to do and why • good videos demonstrate work they have already done successfully Marketing the video well • the video and site should be vigorously marketed to and by key local groups • the video and site should be marketed via Facebook, LinkedIn, Twitter, and other social media The danger with online giving is that it may be prone to “Clicktivism,” people giving online (a click of their mouse) but then forgetting about an issue (so the opposite of activism). Any efforts to persuade people to give need to also try and encourage people to get more involved or at least be contactable by the recipient non-profits. 83 Further advice is available at http://www.fundraising123.org/article/11-rules-video-fundraising#.UiZB8jaThc4. 113 | The New Barn-Raising
The barn-raising spirit is also seen with state and national giving days There are also State-wide giving days. Minnesota has its Give to the Max Day – see Box 3.8 – whilst Alabama also now has a giving day organized by the Alabama Association of Nonprofits, Alabama Broadcasters Association and the (national) Razoo Foundation. Nationally, New York’s 92 nd Street Y (formerly the YMCA) has organized the annual GivingTuesday campaign. Box 3.8: Give to the Max Day — a barn-raising “fundathon” Minnesota-based non-profit GiveMN co-ordinates a “Give to the Max Day,” a 24-hour period of fundraising that was set up four years ago with support from several Minnesota foundations. Non-profits across the state spend the day blitzing their supporters with e-mails, tweets, and Facebook postings and engaging in novel fundraising ploys ranging from PedalPub to sponsored roller-coaster marathons. The day is very much in the barn-raising tradition/spirit. According to GiveMN’s director the day has become “more than a fundraiser. It’s a day when people want to celebrate and hang out together — a non-profit holiday.” In 2012, the event, held on a Thursday, saw over 50,000 donors giving to 4,200 Minnesota non-profits and raising in excess of $15 million. Among the more active asset-related participants are the non-profit Cedar Cultural Center in Minneapolis and the Friends of the Duluth Public Library. Lessons if you are looking to do something similar in your city or state: • Excitement of a focused and enjoyable day; • Need for good IT infrastructure; • Novel and fun fundraising techniques; • Prizes for winners added to the occasion; • Week-day event makes it possible to get a lot of people in the workplace and to get employer buy-in; and • Encourage corporate matched funding. For ongoing online giving there are also local and national mechanisms In addition to the crowd-resourcing sites you might also want to use or seek to replicate some state and civic portals that offer opportunities to non-profits to fundraise online and to market themselves. In contrast to crowd-resourcing sites: the method of payment is typically ongoing rather than a limited appeal. The Twin Cities and Baltimore have been at the forefront of this in the United States (Table 3.14). GiveMN, referred to in the previous section, is actually one of only two statewide year-round giving platforms, the other being in Colorado. Raising Money | 114
Page 1 and 2:
THE NEW BARN-RAISING A toolkit for
Page 3 and 4:
CONTENTS Summaries ................
Page 5 and 6:
STRATEGY #1 — Raising Awareness I
Page 7 and 8:
STRATEGY #3 — Raising Help In the
Page 9 and 10:
• non-profit bodies (from civic-s
Page 11 and 12:
The “New Barn-Raising” refers t
Page 13 and 14:
Theme 2 — Market your assets Mark
Page 15 and 16:
The advantage of these different ta
Page 17 and 18:
Theme 6 — Public fundraising can
Page 19 and 20:
Theme 10 — Business can best supp
Page 21 and 22:
Theme 12 — Volunteering with asse
Page 23 and 24:
INTRODUCTION This toolkit is direct
Page 25 and 26:
In late 2011 and early 2012, people
Page 27 and 28:
RAISING AWARENESS ABOUT YOUR ASSETS
Page 29 and 30:
continued Table 2.1: A check-list o
Page 31 and 32:
Who could support your assets? This
Page 33 and 34:
Partnership With a partnership mode
Page 35 and 36:
Table 2.2: Benefits for users - a c
Page 37 and 38:
Table 2.4: Examples of the types of
Page 39 and 40:
#1 — The “Killer Stat” Peavey
Page 41 and 42:
Figure 2.7: Baltimore compared to o
Page 43 and 44:
Figure 2.9: One of several punchy t
Page 45 and 46:
Box 2.2: Recognize the skills that
Page 47 and 48:
Delivering your message — messeng
Page 49 and 50:
Figure 2.11: East Phillips delegate
Page 51 and 52:
Figure 2.13: Barn-raising spirit -
Page 53 and 54:
Draw attention to your “asset off
Page 55 and 56:
Of particular use for local residen
Page 57 and 58:
Figure 2.17: Example of the DIA’s
Page 59 and 60:
#3 — You can take people on tours
Page 61 and 62:
This is an ongoing map that can be
Page 63 and 64:
Figure 2.24: Baltimore’s Fluid Mo
Page 65 and 66: As part of Hockey Weekend Across Am
Page 67 and 68: Figure 2.29: Poster for the 6th Ann
Page 69 and 70: Figure 2.30: Frogtown Gardens raise
Page 71 and 72: Table 3.1: Taxes used to raise fund
Page 73 and 74: Box 3.1: Check-list of questions to
Page 75 and 76: Your asset managers need to use mon
Page 77 and 78: Table 3.4: Efficiency measures used
Page 79 and 80: Reductions in staff, asset numbers
Page 81 and 82: Table 3.5: Examples of charges comm
Page 83 and 84: Figure 3.4: Free entry for some gro
Page 85 and 86: Incentivize and support charging Wh
Page 87 and 88: You can rent space in assets to gen
Page 89 and 90: Your local government can secure re
Page 91 and 92: Box 3.4: Public-Private Partnership
Page 93 and 94: • Hand over a building that is an
Page 95 and 96: Community non-profits could be allo
Page 97 and 98: You can raise money and awareness b
Page 99 and 100: Figure 3.12: A memorial bench sold
Page 101 and 102: Figure 3.14: The annual and very po
Page 103 and 104: Elderly constant givers are a good
Page 105 and 106: Wealthier neighborhoods still have
Page 107 and 108: Young professional asset-supporter
Page 109 and 110: Figure 3.18: a potential fundee add
Page 111 and 112: Box 3.6: Getting high-net-worth ind
Page 113 and 114: Figure 3.20: A Detroit4Detroit webp
Page 115: Figure 3.21: Mowtown - example of a
Page 119 and 120: Charitable Foundations can add to y
Page 121 and 122: Table 3.15: Asset-related roles tha
Page 123 and 124: Encourage foundations to make their
Page 125 and 126: Help non-profit asset support organ
Page 127 and 128: Certainly, businesses have been an
Page 129 and 130: Table 3.20: Examples of mutually be
Page 131 and 132: Several factors can help you in dev
Page 133 and 134: Having co-operatives in your busine
Page 135 and 136: Box 3.12: Secrets of their success
Page 137 and 138: Table 3.24: Encouraging customer gi
Page 139 and 140: Table 3.25: Comparing the fee and a
Page 141 and 142: RAISING HELP FOR YOUR ASSET The men
Page 143 and 144: Figure 4.1: User input — resident
Page 145 and 146: When resources for paid staff, whet
Page 147 and 148: There are physical/logistical reaso
Page 149 and 150: There is a range of mechanisms for
Page 151 and 152: The measures have been largely succ
Page 153 and 154: Figure 4.5: Inside the Baltimore Co
Page 155 and 156: Table 4.5: Understanding the busine
Page 157 and 158: Volunteer managers and non-profits
Page 159 and 160: There are some key practical tips t
Page 161 and 162: There are a range of measures you c
Page 163 and 164: As with donors of money and other r
Page 165 and 166: Table 4.9 outlines a range of natio
Page 167 and 168:
Where does the New Barn Raising con
Page 169 and 170:
APPENDIX The following section was
Page 171 and 172:
If you decide that you do want to s
Page 173 and 174:
City of Saint Paul (2010), Transfor
Page 175 and 176:
Morrish, R. and Brown, C. (2000), P
Page 177 and 178:
CGAP (2012), “Comparing U.S. and
Page 179 and 180:
Sargeant, A. and Shang, J. (2010),
Page 181 and 182:
ACKNOWLEDGEMENTS German Marshall Fu
Page 183 and 184:
Rademacher, Jolyn * Rey, Vernon * R
Page 185 and 186:
Roberson, Jr., Dalton * Russ, Cathl
Page 187 and 188:
Reierson, Gary * Rhodes, Carleen *
Page 189 and 190:
Iyer, Seema Jacob France Institute
Page 191 and 192:
Referees for, and support with, the
show all

bQNs7mR

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?