bQNs7mR

Recommendations

Info

Passing the hat and collection tin was also recommended. One interviewee said that their events (in this case a talk series in a branch library) ended with a passing round of the hat and a “soft ask” in which the host mentions that the event they have just attended was “brought to you by support from you and others like you.” This technique is also strongly associated with donation-funded National Public Radio in the United States. One novel approach seen in and around Washington, DC is a Catalogue for Philanthropy that profiles 70 or 80 organizations and their projects and is sent to pre-identified high net worth individuals. 66 Since 2003, the Greater Washington catalogue has helped raise more than $20 million in new gifts from new donors for featured charities. There are numerous ways to acknowledge people in ways that can increase the chances of them giving. A key way is to make them feel part of something. In Detroit, they have Belle Isle Angels (people who give $10,000 a year to the Belle Isle Conservancy’s membership program); in Minnesota, they have a Minerva Circle for those who donate $1,000 to the Friends of Hennepin County Libraries’ and a Loyalty Circle for Friends of the St. Paul Public Library who have given for ten years or more. Beyond the recognition that comes with admission to such circles comes invitations to events, acknowledgement in annual reports (which donors often love to read), and even on walls or signs in/on the assets themselves. At a more overt level, buildings and spaces can be named after major donors. For example, at Neighborhood House in St. Paul, a settlement and rec center, every room either takes the name of a major donor or is available for sponsorship. In Baltimore, the city’s flagship Waxter Senior Center is named after a donor. Crucial in any agreement about naming, from a park bench to a building, is what would happen in the event of replacement or demolition — donors need assurances of how long they will get the recognition for. On the other hand, naming can perhaps get so corporate that it overshadows an asset. At the national level the sale of naming rights has attracted concern for the extent to which they have been used in some examples nationally — Chicago’s new Millennium Park has the Chase Promenade, BP Pedestrian Bridge, McDonald’s Cycle Center, Exelon Pavilion, and the Boeing Galleries to name just a few. 67 Lastly, while all donors need to be thanked, substantial donors need to be thanked in person. 68 Table 3.10: Frontline tips for making the ask of donors Tip What do you want? Indicate how a donation would be used: what is the need you will address? Consider accepting shares, cars, books, equipment, tools Indicate how past donations were used How will you use it? Recognize that the public likes to think that its donations go straight to need, not administration Recognize that the public dislikes making up for public spending cuts Try and show people what you do, invite them or take some asset-users to them 69 Make higher-level donors feel involved, invite them to events Offer opportunities to major donors to name buildings and rooms What is in it for them? Chance to make friends with people of many income levels and cultural/ethnic identities Routinely list donor names in annual reports and on wall lists Advise potential donors on tax relief available to them if they give 66 Further details are available here http://www.catalogueforphilanthropy-dc.org. 67 Ulam, A. (2013), The Murky Ethics and Uncertain Longevity of Privately Financed Public Parks, The Atlantic Cities, May 13. 68 For more details on fundraising of all types, organizations should consider looking at the services provided by the Association of Fundraising Professionals , see http://www.afpnet.org. 69 The so-called Benevon Model is interesting here in that it relies on first building strong emotional ties with higher income individuals who may then become ongoing donors, see http://www.nw.org/network/training/documents/BenevonFundraisingatFoundationCommunitiesMoreau.pdf. 101 | The New Barn-Raising
Wealthier neighborhoods still have to work to raise money Wealthy areas will often have access to wealthier donors and greater capacity to fundraise. The prosperous Baltimore suburb of Roland Park, for example, raised $2 million to fund substantial improvements to its public library via the efforts of The Roland Park Community Foundation, which “seeks to preserve and enhance the character of the community with an emphasis on parks, open space and public areas.” Similarly, in Minneapolis, the Friends of the Library groups in the wealthy suburbs are better resourced than their counterparts elsewhere in the city. However, this does not mean they do not also have to go through many of the same fundraising processes as other areas. It is also the case that wealthy areas are less likely to receive funds from foundations and government, so they have to do more themselves. Figure 3.16: Residents of Baltimore’s prosperous Roland Park still had to work to fund a branch library expansion Roland Park Library addition designed by the Alexander Design Studio. (source: Patrick Ross of Patrick Ross Photography) Raising Money | 102
Page 1 and 2:
THE NEW BARN-RAISING A toolkit for
Page 3 and 4:
CONTENTS Summaries ................
Page 5 and 6:
STRATEGY #1 — Raising Awareness I
Page 7 and 8:
STRATEGY #3 — Raising Help In the
Page 9 and 10:
• non-profit bodies (from civic-s
Page 11 and 12:
The “New Barn-Raising” refers t
Page 13 and 14:
Theme 2 — Market your assets Mark
Page 15 and 16:
The advantage of these different ta
Page 17 and 18:
Theme 6 — Public fundraising can
Page 19 and 20:
Theme 10 — Business can best supp
Page 21 and 22:
Theme 12 — Volunteering with asse
Page 23 and 24:
INTRODUCTION This toolkit is direct
Page 25 and 26:
In late 2011 and early 2012, people
Page 27 and 28:
RAISING AWARENESS ABOUT YOUR ASSETS
Page 29 and 30:
continued Table 2.1: A check-list o
Page 31 and 32:
Who could support your assets? This
Page 33 and 34:
Partnership With a partnership mode
Page 35 and 36:
Table 2.2: Benefits for users - a c
Page 37 and 38:
Table 2.4: Examples of the types of
Page 39 and 40:
#1 — The “Killer Stat” Peavey
Page 41 and 42:
Figure 2.7: Baltimore compared to o
Page 43 and 44:
Figure 2.9: One of several punchy t
Page 45 and 46:
Box 2.2: Recognize the skills that
Page 47 and 48:
Delivering your message — messeng
Page 49 and 50:
Figure 2.11: East Phillips delegate
Page 51 and 52:
Figure 2.13: Barn-raising spirit -
Page 53 and 54: Draw attention to your “asset off
Page 55 and 56: Of particular use for local residen
Page 57 and 58: Figure 2.17: Example of the DIA’s
Page 59 and 60: #3 — You can take people on tours
Page 61 and 62: This is an ongoing map that can be
Page 63 and 64: Figure 2.24: Baltimore’s Fluid Mo
Page 65 and 66: As part of Hockey Weekend Across Am
Page 67 and 68: Figure 2.29: Poster for the 6th Ann
Page 69 and 70: Figure 2.30: Frogtown Gardens raise
Page 71 and 72: Table 3.1: Taxes used to raise fund
Page 73 and 74: Box 3.1: Check-list of questions to
Page 75 and 76: Your asset managers need to use mon
Page 77 and 78: Table 3.4: Efficiency measures used
Page 79 and 80: Reductions in staff, asset numbers
Page 81 and 82: Table 3.5: Examples of charges comm
Page 83 and 84: Figure 3.4: Free entry for some gro
Page 85 and 86: Incentivize and support charging Wh
Page 87 and 88: You can rent space in assets to gen
Page 89 and 90: Your local government can secure re
Page 91 and 92: Box 3.4: Public-Private Partnership
Page 93 and 94: • Hand over a building that is an
Page 95 and 96: Community non-profits could be allo
Page 97 and 98: You can raise money and awareness b
Page 99 and 100: Figure 3.12: A memorial bench sold
Page 101 and 102: Figure 3.14: The annual and very po
Page 103: Elderly constant givers are a good
Page 107 and 108: Young professional asset-supporter
Page 109 and 110: Figure 3.18: a potential fundee add
Page 111 and 112: Box 3.6: Getting high-net-worth ind
Page 113 and 114: Figure 3.20: A Detroit4Detroit webp
Page 115 and 116: Figure 3.21: Mowtown - example of a
Page 117 and 118: The barn-raising spirit is also see
Page 119 and 120: Charitable Foundations can add to y
Page 121 and 122: Table 3.15: Asset-related roles tha
Page 123 and 124: Encourage foundations to make their
Page 125 and 126: Help non-profit asset support organ
Page 127 and 128: Certainly, businesses have been an
Page 129 and 130: Table 3.20: Examples of mutually be
Page 131 and 132: Several factors can help you in dev
Page 133 and 134: Having co-operatives in your busine
Page 135 and 136: Box 3.12: Secrets of their success
Page 137 and 138: Table 3.24: Encouraging customer gi
Page 139 and 140: Table 3.25: Comparing the fee and a
Page 141 and 142: RAISING HELP FOR YOUR ASSET The men
Page 143 and 144: Figure 4.1: User input — resident
Page 145 and 146: When resources for paid staff, whet
Page 147 and 148: There are physical/logistical reaso
Page 149 and 150: There is a range of mechanisms for
Page 151 and 152: The measures have been largely succ
Page 153 and 154: Figure 4.5: Inside the Baltimore Co
Page 155 and 156:
Table 4.5: Understanding the busine
Page 157 and 158:
Volunteer managers and non-profits
Page 159 and 160:
There are some key practical tips t
Page 161 and 162:
There are a range of measures you c
Page 163 and 164:
As with donors of money and other r
Page 165 and 166:
Table 4.9 outlines a range of natio
Page 167 and 168:
Where does the New Barn Raising con
Page 169 and 170:
APPENDIX The following section was
Page 171 and 172:
If you decide that you do want to s
Page 173 and 174:
City of Saint Paul (2010), Transfor
Page 175 and 176:
Morrish, R. and Brown, C. (2000), P
Page 177 and 178:
CGAP (2012), “Comparing U.S. and
Page 179 and 180:
Sargeant, A. and Shang, J. (2010),
Page 181 and 182:
ACKNOWLEDGEMENTS German Marshall Fu
Page 183 and 184:
Rademacher, Jolyn * Rey, Vernon * R
Page 185 and 186:
Roberson, Jr., Dalton * Russ, Cathl
Page 187 and 188:
Reierson, Gary * Rhodes, Carleen *
Page 189 and 190:
Iyer, Seema Jacob France Institute
Page 191 and 192:
Referees for, and support with, the
show all

bQNs7mR

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?