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Figure 3.20: A Detroit4Detroit webpage, here seeking support for work by a Detroit public artist
Screenshot showing a campaign to raise money for public art (mood swings) for the non-profit Public Art Workz led by leading Detroit public artist Chazz
Miller.
(source: author screenshot of the former site)
Online Crowd-Resourcing
Crowd-resourcing is the online effort to meet a certain target through securing online donations from a
substantial number of people. 76 Raising donations online is not simply easier than other methods, it is also
cheaper. Raising $1.00 online costs 7 cents, as opposed to 20 cents for grant writing to corporations and
foundations (also the national average for all fundraising methods) or up to $1.25 to acquire new donors through
direct mail. 77
Crowd-resourcing sites have some common features:
• Most offer projects a fundraising page, which includes the funding goal, space for a short (two or three
minute) video explaining the venture (that the projects must produce themselves), and the deadline
(typically a few months).
• Sites also typically offer some form of acknowledgement or reward to givers. For example, if someone is
funding a book, they will be offered a copy as a thank-you.
76
It is often confused/conflated with crowd-funding which is instead about raising investment.
77
Other costs include Capital Campaign/Major Gifts (50 cents per dollar); Direct Mail Renewal (20 cents); Planned Giving (25 cents — and a wait!); and Benefit/Special
Events (50 cents). All from Greenfield, J. (1999), Fund-Raising: Evaluating and Managing the Fund Development Process, Wiley, New Jersey).
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