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14-1190b-innovation-managing-risk-evidence

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market 5 . The African continent has twice as many mobile<br />

phones as the United States 6 . In some areas, such as mobile<br />

financial services, a number of African countries are global<br />

leaders, illustrating the potential of new technologies to<br />

disrupt older systems and leapfrog ahead of older fixed line<br />

phone systems or traditional banking services in rapidly<br />

growing emerging markets 7 . As digital access increases, it<br />

is estimated that four billion people will be online by 2020,<br />

using up to 50 trillion gigabytes of data 8 .<br />

Meanwhile, improvements in artificial intelligence<br />

increasingly allow robotic processes to augment or replace<br />

tasks previously undertaken by people. Apple, for example,<br />

is planning to install over a million robots in its China<br />

manufacturing plants to produce the iPhone 9 . Artificial<br />

intelligence is permeating a growing range of jobs, and<br />

has significant implications for skilled as well as unskilled<br />

workers. In medicine, for example, the New York Memorial<br />

Sloan-Kettering Cancer Center has used IBM’s Watson<br />

supercomputer to survey hundreds of thousands of medical<br />

reports and millions of patient records to improve its<br />

oncology care 10 .<br />

Analysis suggests that automation may lead to as many<br />

as 47% of jobs being lost in the United States and a<br />

similar proportion in the United Kingdom as a result of<br />

computers replacing human capabilities 11 . While this raises<br />

major concerns regarding employment, these and other<br />

technological changes are likely to be associated with<br />

increased productivity and new types of employment, as<br />

with previous technological revolutions.<br />

If knowledge is power, digital sensors are poised to<br />

become the data providers of the twenty-first century. In<br />

electrical power systems, sensors that provide real time<br />

data to processing centers and automated control systems<br />

can reduce electricity usage and waste, improve supply<br />

efficiency, and isolate electrical failures, thereby minimizing<br />

the impact of blackouts. Smart grid technology was deployed<br />

recently in London, Houston, and Singapore to streamline<br />

traffic. Control routing centers effectively decreased average<br />

commuting times by 10-20%, enhancing productivity for<br />

workers. This technology is also being deployed to farming,<br />

with real time crop moisture readings ensuring that drip<br />

irrigation is able to maximize efficiency, a critical component<br />

in feeding a substantially growing population.<br />

In addition to infrastructure improvements from smart<br />

grids and sensors, automated driving is becoming a reality.<br />

An automated Google car has already driven 300,000<br />

miles on American roads with no accidents. Driverless<br />

cars have multiple benefits. They free up the would-be<br />

driver to other tasks. This is a substantial improvement,<br />

given that the average American car commuter spends 750<br />

hours per year driving, while the average European car<br />

owner spends about 300 hours per year behind the wheel.<br />

Additionally, automation with sensors will allow cars to<br />

drive far closer together, reducing wind drag (allowing lower<br />

fuel consumption per mile traveled) while also diminishing<br />

congestion without the need for additional infrastructure.<br />

Finally, given that 1 million people die in traffic accidents per<br />

year — with 70-90% of those caused by avoidable human<br />

Artificial intelligence is<br />

permeating a growing<br />

range of jobs.<br />

error — automation could also improve safety on the roads<br />

substantially.<br />

3-D printers are machines that print out physical objects<br />

rather than words on a page. Using design blueprints, they<br />

print out a substance — currently most often a plastic<br />

—with layers upon layers that eventually form a tangible<br />

object. The scale of these items is no longer small. A Dutch<br />

firm is currently in the process of creating an entire house<br />

from specialized 3-D printers. 3-D printing is also being used<br />

to produce a car, the Urbee 2.<br />

3-D technology is transforming a variety of processes in<br />

product design, development, and manufacturing. It rapidly is<br />

becoming easier for both established companies and startups<br />

to produce prototypes for new items, reducing design<br />

costs and allowing better testing and design tweaking before<br />

products come to market. Moreover, products can easily<br />

become customizable to the specifications of individual<br />

consumers at low-cost. UPS, for example, is introducing 3-D<br />

printers to several of its stores in the United States, allowing<br />

consumers the option of creating their own objects easily.<br />

Technology is also emerging that gives scientists the<br />

ability to 3-D print living tissue, with printers emitting cells<br />

rather than ink. The possibilities of this nascent technology<br />

are wide-ranging; already, custom-made cartilage has been<br />

printed that might be used to repair damaged knees, and<br />

there is the possibility that eventually doctors will be able to<br />

3-D print customized organs.<br />

This technology, while impressive, also presents perilous<br />

new frontiers. With production passed onto consumers<br />

easily, there is substantial opportunity for counterfeit<br />

products, lack of quality control, and safety issues. For<br />

example, a 3-D printed gun has already been produced and<br />

successfully fired. Piracy is also a major concern.<br />

Nanotechnology refers to products and properties that<br />

exist and emerge at scales of less than 100 nanometers. For<br />

comparison, the average human hair is 100,000 nanometers<br />

wide. In nanotechnology, the basic building blocks are<br />

individual molecules and atoms. The potential economic<br />

impact of this is far reaching.<br />

Nanotechnology could be used to create disposable or<br />

digestible wireless devices, for example, with applications<br />

including the fabrication of digestible transmitters attached<br />

to tablets to monitor the use of prescription medicines.<br />

In health care, nanotechnology is being applied in a variety<br />

of ways. Researchers have developed ways to use gold<br />

nanoparticles as cancer “sniffers” that are not only able to<br />

detect cancer before visible symptoms or tumors exist, but<br />

also can pinpoint exactly which kind of cancer is present in<br />

27

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