14-1190b-innovation-managing-risk-evidence

61% 83%
One of the most effective examples of
a ‘nudge’ is to change the way that a default
option is set. When the UK government began
to automatically enrol people on to company
pension plans (with the option to ‘opt out’),
pension enrolment increased from 61 to 83%.
Dramatic floods in the United Kingdom
in the winter of 2013–14 caused flooding in
about 7,000 properties — but some 1.4 million
properties in England were protected by flood
defences, and there was no direct loss of life.
85
Narrative can be more than
a means of escaping from or
mirroring situations of change —
it is a powerful and effective style of
thinking through risk and complexity.
For climate change, images of extreme
weather can have much more impact
than technical presentations.
Potential concerns
about the safety of
driverless technology on
the Docklands Light Railway
were addressed in part by
downplaying the novelty of
the technology.
DLR