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14-1190b-innovation-managing-risk-evidence

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David Halpern and Owain<br />

Service (Behavioural Insights<br />

Team, UK Cabinet Office)<br />

87<br />

CHAPTER 7: HOW PEOPLE ESTIMATE<br />

RISKS IN EVERYDAY LIFE<br />

Understanding how our instincts influence assessments of<br />

<strong>risk</strong> can help people to make better choices for themselves.

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