Wireless Future - Telenor

Figure 9 The new
business model.
From [10]
98
Consumer
Trading
Interface
Service
Distributor
Trading
Interface
Service
Porvider
Trading
Interface
Network
Operator
Marketing
Marketing
Marketing
Contracting
Contracting
Contracting
Provisioning
Provisioning
Provisioning
3.4 Service Distributor
The Service Distributor plays the role of being
the one who handles the customers and is
responsible for billing the actual customer for
the use of a service. The Service Distributor has
the freedom to bundle and combine services
from multiple Service Providers before these
services are offered to a Service Consumer. The
Service Distributor is also responsible for the
important task of marketing the services he
offers to potential customers.
3.5 Service Consumers
The Service Consumer is the party who subscribes
to and pays for the use of a service. The
Service Consumer role can be split into Customer
and User roles where the Customer can
be a company and the User is the actual user of
the service.
4 Summary and Conclusions
What opportunities then lie within the standardisation
of APIs like OSA and Parlay for a telecom
operator?
These interfaces will be able to support a wide
range of new communication services to be built
and deployed both within the network and outside
of the network. This will give opportunities
for service providers both external and internal
to the telecom operator to create a diverse set of
new “value added” services and make these services
available to the mass market. The great
increase in service providers and the relative
ease of service development will also open the
market for niche services directed at specific
trades. These services have been too expensive
for the end user up to now.
Both nationally and internationally the operator
will have the opportunity of entering partnerships
and alliances with external service providers
giving the operator the ability to offer a
broader and more varied spectre of personalised
Billing
Billing
Billing
Cust Service
Cust Service
Cust Service
Service
Creator
and integrated services. This will again lead to
a greater loyalty among existing customers and
also attract new customers. This is also likely to
generate increased revenue as traffic increases
and also generate a new source of income
through the sale of service provisioning access
to external service providers.
On the international arena the opportunity lies in
creating international alliances with external service
providers and distributors. As an operator is
moving into new markets, the effort can then be
concentrated on building and maintaining the
core and access networks, and at the same time
he can be able to offer a broad selection of services.
It will also be easier for an operator to
take already existing services for the national
market and introduce those services internationally
when moving into foreign markets.
As a service provider with long experience in
providing services, the telecom operators will
also have the opportunity to offer their services
also for customers in the networks of other network
operators nationally and internationally.
5 References
1 3G. 2000-11. Stage 1 Service Requirements
for the Open Service Access. (TS 22.127
V1.1.1.)
2 3GPP. 2000-12. Virtual Home Environment/Open
Service Architecture Release
1999. (TS 23.127 V3.3.0.)
3 3GPP. 2000-12. OSA – Application Programming
Interface – Part 1 Release 1999.
(TS 29.198 V3.2.0.)
4 3GPP. 2000-06. The Virtual Home Environment
Release 1999. (TS 22.121 V 3.3.0.)
5 The Parlay Group. (2001, March 6) [online].
– URL: http://www.parlay.org/
6 The UMTS Forum. (2001, March 6) [online].
– URL:http://www.umts-forum.org/
7 Davis, S. Parlay Concepts and Overview.
Boston, June 27–28, 2000.
8 Parlay Group FAQs. (2001, March 6)
[online]. – URL: http://www.parlay.org/
about/faqs.asp
9 Parlay Group Past Events. (2001, March 6)
[online]. – URL: http://www.parlay.org/
news/events/pastevents.asp
10 Parlay Group. Parlay API Business Benefits
White Paper 2.0. January 12, 2000.
Telektronikk 1.2001