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Wireless Future - Telenor

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102<br />

Music<br />

Company<br />

Figure 3 Service<br />

personalization<br />

Song<br />

DB<br />

Personalized<br />

Song Info and<br />

Sound Sample<br />

Youngster´s<br />

Preferences<br />

and Device Profile<br />

Mobile<br />

Network<br />

“all information on<br />

artist X and pictures<br />

only from artist Y<br />

but only in music store”<br />

Location-awareness<br />

Location is a very important part of the user’s<br />

context. Location as a service will be enabled by<br />

the use of satellite-based systems or upcoming<br />

network-based positioning systems. The technical<br />

challenges are discussed in more detail later<br />

in this article. Map servers and Point-of-interest<br />

servers (PoI) may be combined with other services<br />

developed by the project to offer more<br />

value-added services.<br />

User-awareness and Personalization<br />

The personalization feature will allow the user to<br />

control how information is presented to them as<br />

well as to other users and devices and to filter<br />

information selectively depending on the user’s<br />

interests and current context. The filtration of<br />

information is aimed at reducing the amount of<br />

irrelevant information sent to the user’s device.<br />

This is connected to the user profile that helps<br />

to pull or discard information selectively.<br />

Figure 3 demonstrates how the user can receive<br />

services/information adjusted to their needs. In<br />

this case, the youngster has stored information<br />

about his music preferences in his user profile<br />

and how he wants to receive this information.<br />

This means the user can decide the destination<br />

of information output. It could be his mobile<br />

phone, a video screen or speakers nearby.<br />

Working Methodology<br />

Youngster<br />

User Groups<br />

In order to validate the goals in this project, our<br />

aim is to use a young user group, hence the title<br />

“Youngster”. Youths between the age of 15 and<br />

25 will be targeted and asked to participate in<br />

field trials that will enable us to develop services<br />

directed especially towards this group.<br />

Our target group of young people is an especially<br />

important group. Young people are often<br />

the group most interested in what the latest technology<br />

has to offer. They are an extremely<br />

mobile group with active social lives and the<br />

desire to demonstrate this outwardly such that it<br />

is obvious to others. The Youngster system will<br />

allow them personalized services that are adap-<br />

tive. This means that each youngster can create<br />

their own services simply in response to their<br />

own individual needs. The tools for creating<br />

these services will lie within the Youngster system<br />

and it is expected that youths will be eager<br />

to acquire the ability to put them into use. This<br />

in turn stimulates innovativeness.<br />

Although the primary focus is on young people,<br />

the Youngster project is also aimed towards<br />

business people. This includes services for<br />

eCommerce and eWork. These services are not<br />

quite as differentiated, and requirements for<br />

these services are therefore easier to meet than<br />

the varied services youngsters will demand or<br />

create themselves. Older users demand more<br />

advanced services (e.g. banking and time schedules)<br />

that will help them co-ordinate their daily<br />

lives.<br />

Non-technical Challenges<br />

Privacy<br />

The “user information retrieval system” is based<br />

upon a dynamic user profile. This raises concerns<br />

as to where the user information will be<br />

stored and how access will be controlled. Mechanisms<br />

such as logging, automatic negotiation<br />

of privacy agreements and others will be under<br />

consideration to ensure a user-controlled privacy.<br />

Our idea is to allow user-controlled views<br />

which will restrict the set of context-information<br />

visible to service providers.<br />

The ethical issues, particularly that of privacy,<br />

will affect many aspects of the Youngster system.<br />

Storage of context (including location)<br />

information as well as storage of user profiles<br />

are two major examples. For this, the plan is to<br />

follow already established general principles<br />

(95/46/EC and 97/66 EC), which require that:<br />

• Explicit consent of the subscriber is obtained.<br />

• Complete information about the use and storage<br />

of the data is provided to the subscriber.<br />

• The data is only used for the purpose for<br />

which it was collected.<br />

• Personal data is erased after use or made<br />

anonymous.<br />

• The user has the possibility to restrict transmission<br />

of location information.<br />

• Network security is ensured.<br />

• Data is not transferred to a third party without<br />

the consent of the subscriber.<br />

Telektronikk 1.2001

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