Wireless Future - Telenor

Figure 2 Needs and
Related Services of
young people
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In general At home Moving about Free time At school
Privacy/
Independence
To be cool,
trendy
Communication
Diversion
Efficient and
fun learning
Complete
homework
Complement
learning
The Location information itself enhances many
applications, such as the so-called “Lifestyle
Mobility Services”:
• “Find the next” Applications – Restaurant,
Pub;
• Offers a huge range, as Travel Information or
Route Planning;
• Developing of innovative Applications –
Friend Finder;
• Supports specialised “community interest”
applications.
A common complaint from users is that while
it is wonderful to be able to access all kinds of
information on-line, it is not so wonderful when
an enquiry or search turns up over a thousand
hits, many of which are irrelevant. Over the
mobile network, where bandwidth is a scarce
and expensive resource, this is an even more
pressing issue. Location dependence allows
information to be targeted more precisely.
The above mentioned services are important for
users because they offer more relevant personal
information. Businesses and individuals are
becoming increasingly reliant on electronic
access and delivery of information to improve
their efficiency and quality of life. Furthermore,
there is a huge potential to generate additional
revenues for service operators, e.g. through
advertising and subscription. One can think of
many other examples combining personalisation
and location awareness that could exploit this
approach for a wide range of users. One obvious
area is tourism where it may be used to create
services for tourists providing information on
places of interest near them based on the preferences
in their profile and their current location.
Be entertained, games
Financials
Shopping
Emotional
support
Finding friends
Mixing with
the group
Hang around and relax
To be up to date: local news, party information
and information on teens´ problems
Latest news
from school
Efficient and
fun learning
Source: TIMElabs/Diebold
This information can be presented with appropriate
multimedia clips (based on their interests)
and directions on how to get there.
In general, location based services will offer a
lot of opportunities, but to implement security/
privacy aspects is a crucial point for the expectancy
by the customer.
To fill these gaps the project will develop technologies
for an open active mobile multimedia
service using the Mobile Service Platform. These
services will include the following features:
• Sensing of and smart interaction with other
devices in the user’s environment;
• Personalisation and adaptation of services,
user awareness;
• Integration of location aware services.
Afterwards the prototypical services will be validated
in a Norwegian Field trial with a suitable
test community of young people. The results of
the trials will be evaluated, and success will be
assessed in terms of the response of the young
people who participate and the use that they
make of the services.
Conclusion
In this paper we have argued that location-aware
services will play a particularly important role in
providing services for mobile users.
All enabling positioning technologies have
drawbacks, either of cost, complexity or accuracy.
We assume that a combination of a satellite
based system like GPS and a flavour of a network-based
positioning determining systems
will establish a “hybrid solution” which is able
to provide location information anywhere.
Telektronikk 1.2001