21.11.2012 Views

Wireless Future - Telenor

Wireless Future - Telenor

Wireless Future - Telenor

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Geir Gylterud (35) is Research<br />

Scientist at <strong>Telenor</strong> R&D, Trondheim,<br />

where he has worked in<br />

the Open Platforms and Service<br />

Innovation group since February<br />

1997. He has been working in<br />

the field of Value Added Services<br />

(IN) with focus on platforms<br />

and the integration of such<br />

to Internet applications. The<br />

focus has over the recent years<br />

turned to Open Service Platforms<br />

featuring middleware technology<br />

for the distribution of the<br />

service execution environment<br />

and using Open APIs as Parlay<br />

and OSA for service provisioning<br />

to fixed and mobile subscribers.<br />

geir.gylterud@telenor.com<br />

Gaute Nygreen (26) is Research<br />

Scientist at <strong>Telenor</strong> R&D, Trondheim,<br />

where he has worked in<br />

the Open Platforms and Service<br />

Innovation group since March<br />

2000. His work consists mainly<br />

of prototyping using open APIs<br />

like the OSA and the Parlay API.<br />

Special interests include open<br />

application interfaces for telecom.<br />

gaute.nygreen@telenor.com<br />

92<br />

Providing Open Application Interfaces to<br />

Support Third-Party Service Providers and<br />

Developers<br />

GEIR GYLTERUD AND GAUTE NYGREEN<br />

This paper deals with the emerging standards for the provisioning of open application interfaces<br />

to provide services to subscribers in traditionally closed networks. It provides an<br />

overview of the emerging standards in this area and discusses the opportunities and consequences<br />

this will have for the next generation of wireless networks (UMTS and beyond).<br />

Traditionally, the provisioning of services and applications in the network has been the<br />

domain of the network operator, the network being wired or wireless. This way, the network<br />

operators have been able to generate substantial revenue and at the same time provide<br />

customers with valued services, increasing the customer’s loyalty to a specific operator. So<br />

far this privilege of providing services to the network has been well protected, certainly to<br />

protect a good source of revenue, but also for the reason that there has not been any secure<br />

and standardised way to preserve the integrity and security of the network while opening up<br />

for others to provide services. This is now about to change. Deregulation in the telecom market<br />

along with heavier competition, and the tremendous growth of the Internet with the ITworld’s<br />

richness in applications and services, are the driving forces behind the work of opening<br />

up network interfaces to other service providers and competitors. In standardisation bodies<br />

like ITU-T and 3GPP standards are already being prepared which will give the network<br />

operator the ability to give other service providers access to providing services while also<br />

preserving the security and integrity of the network. The provisioning of open interfaces will<br />

force the implementation of new business models for telecom operators and service<br />

providers. The success of this model will of course depend on the ability to create revenue<br />

for each of the participating entities, which will be a great challenge.<br />

1 Introduction<br />

– a Marketplace in Change<br />

The market for mobile and wireless communication<br />

services is changing rapidly and is becoming<br />

more and more competitive. This means that<br />

the network operator has to offer a diversity of<br />

differentiated services to be able to attract new<br />

customers but also to keep the existing customers<br />

and gain their loyalty. Open application<br />

interfaces against external service providers will<br />

be one of the tools the network operator will use<br />

to offer these differentiated services.<br />

Not that many years ago governmentally owned<br />

telecom operators had a monopoly to deliver telecom<br />

services to customers within their country.<br />

In the last few years we have seen a dramatic<br />

change in the telecom market with the opening<br />

and liberalisation of the market. This is especially<br />

visible when it comes to the mobile or<br />

wireless arena. If we look at the Norwegian<br />

mobile communication market, we see that the<br />

competition among mobile operators is getting<br />

tougher. For the GSM network we have two<br />

major operators in <strong>Telenor</strong> AS and NetCom AS,<br />

plus some virtual operators renting the unused<br />

capacity from these network operators. With the<br />

introduction of UMTS, four operators have been<br />

allotted a licence to build and operate a UMTS<br />

network, and the competition to attract cus-<br />

tomers is steadily increasing. This increasing<br />

competition will necessarily force the incumbent<br />

operators to change the way they look at and<br />

serve their customers. Getting new customers,<br />

keeping them satisfied and creating a loyalty<br />

among them that makes them willing to stay<br />

with the same operator for a longer period of<br />

time is one of the most important tasks from the<br />

telecom operator’s point of view. It is getting<br />

more and more important to provide customers<br />

with unique “can’t do without” services that<br />

make you as an operator attractive to the customers<br />

and make it harder for the customers to<br />

move to another operator.<br />

As the market is changing, so is the way of providing<br />

services. Figure 1 presents a view of the<br />

changes in the way services are provided in<br />

future mobile networks as presented by UMTS<br />

Forum [6].<br />

The figure shows a relative change in the valuechain<br />

of telecommunication service provisioning.<br />

As the terminal gets more intelligent and<br />

provides a service runtime environment and sufficient<br />

storage capacity, the amount of terminal<br />

based services will increase substantially. The<br />

amount of services provided by the network<br />

operator might decrease and only a slight<br />

increase in network applications is here<br />

assumed. The reason for this is the large fore-<br />

Telektronikk 1.2001

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!