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Wireless Future - Telenor

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2.5 The <strong>Future</strong> of OSA<br />

First some extensions and improvements already<br />

agreed on by the groups in 3GPP that are standardising<br />

OSA are described and then possible<br />

future enhancements are discussed.<br />

The charging functionality of OSA will in the<br />

future allow the application to charge end-users’<br />

account for services provided. Both soft (e.g.<br />

download of music, software, video) and hard<br />

(e.g. CDs, books, DVDs) goods may be invoiced.<br />

The responsibility for the subscriber<br />

accounts can be assigned to the network operator<br />

or elsewhere. The network operator may also<br />

choose to be partially responsible for the account<br />

and send out invoices for traffic and subscription<br />

costs and leave the rest to a third party. Regardless<br />

of who handles the billing the means to<br />

divide the charging of a call controlled by an<br />

application between the network operator and<br />

the application provider is required.<br />

Multi-Media Channel Control will be added.<br />

This will allow applications to control individual<br />

channels in IP Multimedia calls. The Multi-<br />

Media Channel Control functionality will be<br />

equivalent to the Call Control interfaces.<br />

<strong>Future</strong> enhancements of the OSA API could<br />

include the following:<br />

• Logging functionality is needed by the applications<br />

for charging and statistics. It can also<br />

be used for fraud detection.<br />

• Speech synthesis support would be helpful in<br />

many applications such as reading of faxes<br />

and e-mails.<br />

• Speech recognition support would be helpful<br />

in many applications such as automated directory<br />

inquiries.<br />

• E-mail and fax support, with speech generation<br />

and recognition.<br />

• Unified Messaging has been a hot topic for<br />

some time. Support for this would be useful.<br />

3 Changes in the<br />

Business Model<br />

So far we have seen little discussion around the<br />

topic of business models for UMTS but in opening<br />

up for external service providers this will<br />

also require a new model for how business is<br />

done.<br />

Figure 8 shows a simplified view of the old business<br />

model. In both cases shown the telecom<br />

operator is responsible for delivering the service<br />

to the customer. In the model to the right a service<br />

provider is involved in provisioning the ser-<br />

Telektronikk 1.2001<br />

vice, but the operator is still the one who delivers<br />

the service to the customer.<br />

In the next figure a possible new business model<br />

that fits the new way of providing services is<br />

shown. Figure 9 shows an ideal layered model<br />

where each layer only has relations to the nearest<br />

layer above or beneath itself.<br />

This is of course an idealistic model and the<br />

reality is far from that simple. An example of<br />

this is that it is likely that Service Providers also<br />

will provide services directly to the Consumer<br />

without the involvement of a Service Distributor.<br />

Other cross relations and other roles not<br />

mentioned here are of course also possible.<br />

3.1 Network Operator<br />

The Network Operator in this model provides<br />

the transport and access networks and is responsible<br />

for the operation, administration and maintenance<br />

of these networks. The Network Operator<br />

is also responsible for the different network<br />

resources; this includes the operation of the open<br />

interfaces, used by both internal and external<br />

service providers for the support of their services.<br />

This provisioning of open interfaces is<br />

the service provided by the Network Operator<br />

to the Service provider in the model in Figure 9.<br />

3.2 Service Provider<br />

The Service Provider is responsible for the operation,<br />

administration and maintenance of services<br />

and to provide these services to a Service<br />

Distributor. He is also responsible for maintaining<br />

the customer data used to configure the service<br />

for a particular user.<br />

3.3 Service Creator<br />

The Service Creator is the one who implements<br />

a service. This role can be filled by the Service<br />

Provider but can also be done by a company<br />

external to the Service Provider that in this case<br />

hosts or buys the service from the Service Creator.<br />

The Service Creator would have no other<br />

relations than to the Service Provider<br />

Consumer Consumer<br />

Service Delivery<br />

Service Billing<br />

Service Delivery<br />

Value<br />

Added<br />

Provider<br />

Operator Operator<br />

Billing<br />

Billing<br />

Figure 8 The old<br />

business model.<br />

From [10]<br />

97

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