You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
2.5 The <strong>Future</strong> of OSA<br />
First some extensions and improvements already<br />
agreed on by the groups in 3GPP that are standardising<br />
OSA are described and then possible<br />
future enhancements are discussed.<br />
The charging functionality of OSA will in the<br />
future allow the application to charge end-users’<br />
account for services provided. Both soft (e.g.<br />
download of music, software, video) and hard<br />
(e.g. CDs, books, DVDs) goods may be invoiced.<br />
The responsibility for the subscriber<br />
accounts can be assigned to the network operator<br />
or elsewhere. The network operator may also<br />
choose to be partially responsible for the account<br />
and send out invoices for traffic and subscription<br />
costs and leave the rest to a third party. Regardless<br />
of who handles the billing the means to<br />
divide the charging of a call controlled by an<br />
application between the network operator and<br />
the application provider is required.<br />
Multi-Media Channel Control will be added.<br />
This will allow applications to control individual<br />
channels in IP Multimedia calls. The Multi-<br />
Media Channel Control functionality will be<br />
equivalent to the Call Control interfaces.<br />
<strong>Future</strong> enhancements of the OSA API could<br />
include the following:<br />
• Logging functionality is needed by the applications<br />
for charging and statistics. It can also<br />
be used for fraud detection.<br />
• Speech synthesis support would be helpful in<br />
many applications such as reading of faxes<br />
and e-mails.<br />
• Speech recognition support would be helpful<br />
in many applications such as automated directory<br />
inquiries.<br />
• E-mail and fax support, with speech generation<br />
and recognition.<br />
• Unified Messaging has been a hot topic for<br />
some time. Support for this would be useful.<br />
3 Changes in the<br />
Business Model<br />
So far we have seen little discussion around the<br />
topic of business models for UMTS but in opening<br />
up for external service providers this will<br />
also require a new model for how business is<br />
done.<br />
Figure 8 shows a simplified view of the old business<br />
model. In both cases shown the telecom<br />
operator is responsible for delivering the service<br />
to the customer. In the model to the right a service<br />
provider is involved in provisioning the ser-<br />
Telektronikk 1.2001<br />
vice, but the operator is still the one who delivers<br />
the service to the customer.<br />
In the next figure a possible new business model<br />
that fits the new way of providing services is<br />
shown. Figure 9 shows an ideal layered model<br />
where each layer only has relations to the nearest<br />
layer above or beneath itself.<br />
This is of course an idealistic model and the<br />
reality is far from that simple. An example of<br />
this is that it is likely that Service Providers also<br />
will provide services directly to the Consumer<br />
without the involvement of a Service Distributor.<br />
Other cross relations and other roles not<br />
mentioned here are of course also possible.<br />
3.1 Network Operator<br />
The Network Operator in this model provides<br />
the transport and access networks and is responsible<br />
for the operation, administration and maintenance<br />
of these networks. The Network Operator<br />
is also responsible for the different network<br />
resources; this includes the operation of the open<br />
interfaces, used by both internal and external<br />
service providers for the support of their services.<br />
This provisioning of open interfaces is<br />
the service provided by the Network Operator<br />
to the Service provider in the model in Figure 9.<br />
3.2 Service Provider<br />
The Service Provider is responsible for the operation,<br />
administration and maintenance of services<br />
and to provide these services to a Service<br />
Distributor. He is also responsible for maintaining<br />
the customer data used to configure the service<br />
for a particular user.<br />
3.3 Service Creator<br />
The Service Creator is the one who implements<br />
a service. This role can be filled by the Service<br />
Provider but can also be done by a company<br />
external to the Service Provider that in this case<br />
hosts or buys the service from the Service Creator.<br />
The Service Creator would have no other<br />
relations than to the Service Provider<br />
Consumer Consumer<br />
Service Delivery<br />
Service Billing<br />
Service Delivery<br />
Value<br />
Added<br />
Provider<br />
Operator Operator<br />
Billing<br />
Billing<br />
Figure 8 The old<br />
business model.<br />
From [10]<br />
97