Wireless Future - Telenor

Keeping in mind our focus on a young user
group, we anticipate that the current business
models (from the Internet or the mobile service
area) will not be ideal for the target services.
Thus new business models will be
examined to ensure that developments arising
from this project can be marketed to different
user groups.
Development of a Mobile
Service Platform
In order to realize our vision of an open active
mobile multimedia environment, Youngster
plans to develop an open Mobile Service Platform
(MSP). This MSP will enhance existing
platforms and incorporate open technologies
such as Web servers, WAP gateways, Java
engines and other technologies such as Lightweight
Directory Access Protocol (LDAP).
The open MSP will be a unique platform for
mobile services incorporating a wide array of
context and personalization features. These
include location information, time/date, social
context and various other parameters relating to
the current context combined with a high degree
of personalization. The way this works is that
MSP will consider details related to the user
such as pre-selected interests, history of services
used or used by others with the same interests
and the current context. From this information,
the MSP can “pull” services of potential interest
to the user.
A central development on which the entire MSP
concept depends is the “user retrieval system”.
This will hold individual user information specific
to the user (age, gender, interests, preferences,
etc.) as well as a wide range of context
information, including location, and information
directly related to the user’s context (e.g.
weather). Information in relation to this will be
both static and dynamic. Some information will
be held by the user, some by the service provider
and some by the underlying support services.
Security is an important issue in relation to this
and is discussed in more detail later in this article.
Active space in the MSP will be used to store
user preferences and is an additional module that
assesses content and either pulls services to the
user’s menu or filters them out.
NRK will provide generic content of different
media types that can be accessed as-is or combined
with third-party content such as user comments.
Community members or groups of
friends can receive information or content as the
user desires. This can either be original content
or content manipulated by the user.
Telektronikk 1.2001
Content
Provider
Community
Content can be accessed via a variety of devices
(both mobile and stationary) and networks. This
will allow users to access information on either
their own or other devices in the immediate area
(e.g. video screen or headphones in the user’s
environment). It also allows for the manipulation
of content that they have downloaded for future
circulation or storage.
Accessibility via a Wide Variety
of Devices and Networks
The MSP will enable the user to use their device
as a controller for other local devices. In order to
accomplish this, one needs the ability to detect
compatible devices that are both in the area and
available (i.e. not in use by another user). The
user can then select the device they wish to use.
In addition, local devices can also deliver context
information. An example of this would be
if a user’s mobile device was not equipped with
a positioning device, but another device in the
local area was, then the user might download
information this way as an alternative.
Music
Company
Third-party
Generic
Content
Song
DB
Headphones at
the music store
Thirdparty
Content
Mobile Service
Platform
Personal
Stationary
Devices
Song Info and
Sound Sample Mobile
Network
Ad-hoc
Network
Active
Space
Mobile
Devices
Youngster
Video
Screen
Figure 1 Youngster
base system
Figure 2 Interaction
between devices
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