21.11.2012 Views

Wireless Future - Telenor

Wireless Future - Telenor

Wireless Future - Telenor

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

100<br />

A strong consortium backs up the Youngster<br />

project with a basis in professional experience<br />

and economic power. Each partner has specialized<br />

experience in different spheres of the project<br />

such that the project can be completed with<br />

maximum effect.<br />

Deutsche Telekom represented by T-Nova, based<br />

in Berlin, has a great deal of experience in managing<br />

large multinational research and development<br />

projects. They are leading work packages<br />

aimed at project management and definition of<br />

new business models and application scenarios.<br />

Siemens AG will manage work package 2, dealing<br />

with platform development. They bring to<br />

the project expertise in mobile middleware,<br />

architectures, context-aware mobile applications<br />

and UMTS services.<br />

Sony International (Europe) is a leading manufacturer<br />

of consumer and professional electronic<br />

equipment. They contribute with their expertise<br />

in the areas of audio, video and telecommunications<br />

to the Youngster project. Both the Sony<br />

and Siemens teams are almost exclusively dedicated<br />

to the development of the mobile service<br />

platform on which applications and services will<br />

be developed.<br />

<strong>Telenor</strong>, Norway’s largest telecommunications<br />

company, brings to Youngster a strong multidisciplinary<br />

group, which includes both technical<br />

and non-technical specialists. <strong>Telenor</strong> will manage<br />

work package 3, which deals with field trials.<br />

Field trials will be administered in Norway<br />

among a selection of Norwegian youths.<br />

The French company Tecsi will contribute to the<br />

definition of application scenarios addressing the<br />

needs and expectations of the users, contribute to<br />

the identification of requirements for the Mobile<br />

Service Platform services, design and implement<br />

generic application frameworks addressing the<br />

implementation of services in the areas of mobile<br />

eBusiness and eCommerce, and will specify,<br />

design and implement one or more demonstration<br />

services.<br />

The Heriott-Watt University in Scotland has<br />

experience in different aspects of personalization<br />

and will contribute to the research and technical<br />

developments in this area – whether this is personalized<br />

presentation by the information/service<br />

provider or tools for the personalization of<br />

presentations for use by youngsters themselves.<br />

They will also contribute to the definition of the<br />

Mobile Service Framework and development<br />

of the Platform.<br />

The Norwegian Broadcasting Corporation<br />

(NRK) is onboard as content provider. NRK<br />

brings its experiences in producing and providing<br />

content across different platforms. As a market<br />

leader in Norway on TV, radio and electronic<br />

media (digital TV, digital radio, Internet and<br />

telecom) NRK will contribute to the field trials<br />

by providing results from ongoing youthresearch<br />

projects in NRK. NRK will also contribute<br />

in the definition of services, business<br />

models and by providing content for the application<br />

prototypes.<br />

Youngster Objectives<br />

The main goals of the Youngster project is to<br />

develop a new open, active, mobile multimedia<br />

environment which includes the following:<br />

1 Development of an open, active Mobile Service<br />

Platform. The main characteristics of this<br />

platform will include:<br />

• Components for the personalization of services;<br />

• Customer specific information filtering and<br />

“pull” services;<br />

• Context- and location-aware features;<br />

• Seamless adaptation of services to characteristics<br />

of different end systems and networks;<br />

• Content management and content interpretation<br />

tools;<br />

• Mechanisms and components to ensure<br />

security and privacy.<br />

2 The development of a new generation of<br />

enhanced mobile services using the enhanced<br />

Mobile Service Platform. These services will<br />

include the following features:<br />

• Detection of, and smart interaction with<br />

other devices in the user’s environment;<br />

• Personalization and adaptation of services,<br />

user awareness;<br />

• Integration of location aware services.<br />

3 Verification of service and platform components<br />

in trials with a suitable test community.<br />

The trials will focus on young people and will<br />

be conducted in Norway by <strong>Telenor</strong> and NRK.<br />

The results of the trials will be evaluated and<br />

success will be assessed in terms of the<br />

response from the young people who participate<br />

in user testing.<br />

4 Definition of new business models for providing<br />

the services to various groups of users.<br />

Telektronikk 1.2001

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!