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European Identity - Individual, Group and Society - HumanitarianNet

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THE CONSTRUCTION OF EUROPEAN IDENTITY THE BUSINESS FRAMEWORK 337“We believe that the economic <strong>and</strong> organizational st<strong>and</strong>ardmodel has gone as far as it can go as regards efficiency. The time iscoming to talk seriously about sensitive capitalism, people as ends,life balance, inner entrepreneurship <strong>and</strong> cosmopolitan solidarity.More developed businesses are needed, businesses that are able tosynergically combine their search for economic success withauthentic inner humanization <strong>and</strong> social responsibility. Consequently,we need post-conventional entrepreneurs <strong>and</strong> managers who dare tolegitimise <strong>and</strong> put into practice this new balance model that we callManagement through Values.”The letter ended with an invitation to participate in a workshop onManagement through Values. We believe that initiatives such as thisone can greatly contribute towards both economic development <strong>and</strong>human <strong>and</strong> social development. We trust the <strong>European</strong> identity process<strong>and</strong> the business world evolve along this path.

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