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Trade Adjustment Costs in Developing Countries: - World Bank ...

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Openness and Export Dynamics: New research directions 287*Based on Eaton et al. (2009)Figure 18.2: New Cohort Maturation*export sales than other cohort members, and as they expand, they do so both by<strong>in</strong>creas<strong>in</strong>g sales per buyer and by <strong>in</strong>creas<strong>in</strong>g the number of buyers they ship to<strong>in</strong> the US market (not pictured). 4Several theories are available for these f<strong>in</strong>d<strong>in</strong>gs, and for related earlier resultsbased on 6–digit product-level trade flows (Besedes and Prusa, 2006). One wasdeveloped by Rauch and Watson (2003) before these patterns were documented.These authors model the behavior of developed-country buyers who engage <strong>in</strong>costly search for develop<strong>in</strong>g-country suppliers. Suppliers are heterogeneous <strong>in</strong>terms of their productivity and their capabilities to deliver specialized products,but only their productivity is costlessly observable. When a buyer meets a seller,they can either <strong>in</strong>vest <strong>in</strong> tra<strong>in</strong><strong>in</strong>g them to produce the desired product and placea major order immediately, or they can place a small trial order and thereby learnabout the seller’s capabilities, decid<strong>in</strong>g afterward whether to reject them or <strong>in</strong>vest<strong>in</strong> tra<strong>in</strong><strong>in</strong>g them. The former strategy can lead to rapid order fulfillment, but itcan also lead to <strong>in</strong>vestments <strong>in</strong> sellers who are <strong>in</strong>capable of deliver<strong>in</strong>g. The latterstrategy reduces risk, but it is costly because it takes time to discover a seller’scapabilities through trial orders. In equilibrium, buyers immediately reject sellerswith low productivity; they place small trial orders with sellers who havemoderate productivity (then either tra<strong>in</strong> or reject them when their capabilitiesare revealed), and they immediately <strong>in</strong>vest <strong>in</strong> tra<strong>in</strong><strong>in</strong>g sellers with high productivity.The Rauch–Watson characterization of <strong>in</strong>ternational buyer–seller match<strong>in</strong>g accountsfor several patterns <strong>in</strong> the shipments data that are <strong>in</strong>consistent with the4 These statements are based on Eaton et al. (2009), who use US customs records to keep track ofthe identification of exporters and importers for shipments from Colombia to the US

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