(Shelly Cashman Series) Gary B. Shelly, H. Albert Napier, Ollie N. Rivers-Web design_ introductory concepts and techniques -Cengage Learning (2008)

42 Chapter 2 Web Publishing Fundamentals
Figure 2-2 A Web site’s contact page encourages communication between
the site and its visitors.
Depending on a site’s purpose, other tools to promote interactivity and communication
could be used. For example, blogs have become an increasingly important internal and external
tool for promoting interactivity and communication between companies and their vendors,
customers, and other business partners. Companies as diverse as Eastman Kodak, Southwest
Airlines, Starwood Hotels & Resorts, and The Clorox Company (Figure 2-3) host blogs that
encourage interactivity and communication.
Figure 2-3 Blogs have become an increasingly important communication tool for businesses.