(Shelly Cashman Series) Gary B. Shelly, H. Albert Napier, Ollie N. Rivers-Web design_ introductory concepts and techniques -Cengage Learning (2008)

Chapter Review 63
Chapter Review
Print publishing deservedly has been a time-honored, trusted communication method.
Even so, print cannot match the benefits of the Web for current, interactive content and
for efficient, cost-effective production and distribution of information. Web and print
publications are similar in their intent to deliver a powerful message and leave a distinct
impression. Achieving these objectives using Web publications requires combining creativity
with the fundamental design principles of balance and proximity, contrast and
focus, and visual identity and unity. Web site visitors quickly want to find accurate, easily
read, well-organized, and concise information that they can use. Writing content with
these attributes requires applying specific techniques. Color can powerfully enhance a
Web site’s message and personality. Persuasive, effective color use involves being aware of
established color principles and conventions. Successful Web publishing further includes
recognizing certain technical, legal, privacy, accessibility, and usability issues, and applying
the design techniques that can manage them effectively.