(Shelly Cashman Series) Gary B. Shelly, H. Albert Napier, Ollie N. Rivers-Web design_ introductory concepts and techniques -Cengage Learning (2008)
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WEB DESIGN<br />
Preface<br />
In this <strong>Shelly</strong> <strong>Cashman</strong> <strong>Series</strong> ® <strong>Web</strong> Design: Introductory Concepts <strong>and</strong> Techniques, Third<br />
Edition book, you will fi nd an educationally sound <strong>and</strong> easy-to-follow pedagogy that<br />
artfully combines screen shots, drawings, <strong>and</strong> text with full color to produce a visually<br />
appealing <strong>and</strong> easy-to-underst<strong>and</strong> presentation of <strong>Web</strong> <strong>design</strong>. This textbook conveys<br />
useful <strong>design</strong> <strong>concepts</strong> <strong>and</strong> <strong>techniques</strong> typically not addressed in <strong>Web</strong> authoring textbooks.<br />
It explains the connections between a detailed <strong>design</strong> plan that considers audience<br />
needs, <strong>Web</strong> site <strong>design</strong>, <strong>and</strong> various technical issues. Students learn how to balance these<br />
elements to create a successful <strong>Web</strong> site.<br />
The book’s seven chapters emphasize key written <strong>concepts</strong> <strong>and</strong> principles with<br />
numerous Design Tips boxed throughout the text. A variety of challenging written <strong>and</strong><br />
h<strong>and</strong>s-on activities both within <strong>and</strong> at the conclusion of each chapter test comprehension,<br />
build <strong>Web</strong> research skills <strong>and</strong> <strong>design</strong> awareness, <strong>and</strong> encourage critical thinking about current<br />
issues in <strong>Web</strong> <strong>design</strong>.<br />
Objectives of This Textbook<br />
<strong>Web</strong> Design: Introductory Concepts <strong>and</strong> Techniques, Third Edition is intended for a one-unit<br />
<strong>introductory</strong> <strong>Web</strong> <strong>design</strong> course or in a course that teaches <strong>Web</strong> <strong>design</strong> <strong>techniques</strong> in<br />
a <strong>Web</strong> authoring course that also covers HTML, Adobe Dreamweaver, or Microsoft<br />
Expression <strong>Web</strong>. The objectives of this book are to:<br />
• Present a practical approach to <strong>Web</strong> <strong>design</strong> using a blend of traditional development<br />
with current technologies<br />
• Defi ne <strong>and</strong> describe in detail the six steps in developing a solid <strong>Web</strong> <strong>design</strong> plan: defi ne<br />
the purpose, identify the site’s target audience, determine the site’s general content,<br />
select the site’s structure, <strong>design</strong> the look <strong>and</strong> feel of the site, <strong>and</strong> specify the site’s<br />
navigation system<br />
• Present the material in a full-color, visually appealing <strong>and</strong> exciting, easy-to-read manner<br />
with a format that invites students to learn<br />
• Provide students with a summary of Design Tips in Appendix A to which they can refer<br />
quickly <strong>and</strong> easily<br />
• Give students an in-depth underst<strong>and</strong>ing of <strong>Web</strong> <strong>design</strong> <strong>concepts</strong> <strong>and</strong> <strong>techniques</strong> that<br />
are essential to planning, creating, testing, publishing, <strong>and</strong> maintaining <strong>Web</strong> sites<br />
• Make use of the World Wide <strong>Web</strong> as a repository of the latest information in an<br />
ever-changing discipline<br />
• Provide an ongoing case study <strong>and</strong> assignments that promote student participation in<br />
learning about <strong>Web</strong> <strong>design</strong>
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