(Shelly Cashman Series) Gary B. Shelly, H. Albert Napier, Ollie N. Rivers-Web design_ introductory concepts and techniques -Cengage Learning (2008)

52 Chapter 2 Web Publishing Fundamentals
Screen 2
Screen 1
details
summary
Screen 3
background
Figure 2-11 The inverted pyramid style is a classic newswriting style that places a summary first, followed
by details, and then any background information.
DESIGN
TIP
When writing in the inverted pyramid style, summary text should include the
“who, what, when, why, where, and how” of the topic. Avoid transitional words
or phrases, such as “similarly,” “as a result,” or “as stated previously.”
Color as a Web Design Tool
Color can be a powerful design tool for creating attractive, effective Web sites. To use
color as a design tool effectively, you must understand color basics: the color wheel, how
monitors display colors, and visitors’ expectations for color on the Web.