(Shelly Cashman Series) Gary B. Shelly, H. Albert Napier, Ollie N. Rivers-Web design_ introductory concepts and techniques -Cengage Learning (2008)
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Case Study 209<br />
2 <strong>Web</strong> Site Evaluation<br />
Create three teams of students according to the type of <strong>Web</strong> site they <strong>design</strong>ed:<br />
personal, organizational/topical, or commercial. Within each team, ask each team<br />
member to present his or her <strong>Web</strong> site to the team for evaluation; each member should<br />
explain how he or she developed <strong>and</strong> implemented their <strong>Web</strong> site <strong>design</strong> plan. Each<br />
team then chooses the top two sites in their group according to overall <strong>design</strong> <strong>and</strong> the<br />
degree to which each site achieves its stated goals <strong>and</strong> purpose. Next, have the entire<br />
class evaluate the top two sites from each team <strong>and</strong> select the one site whose <strong>design</strong><br />
<strong>and</strong> implementation best fits its stated goals <strong>and</strong> purpose.<br />
Apply the chapter <strong>concepts</strong> to the ongoing development process in <strong>Web</strong><br />
<strong>design</strong> with the Case Study.<br />
CASE<br />
STUDY<br />
The Case Study is an ongoing development process using the <strong>concepts</strong>, <strong>techniques</strong>, <strong>and</strong><br />
Design Tips presented in each chapter.<br />
Background Information<br />
You are now ready to test, publish, <strong>and</strong> promote your own <strong>Web</strong> site. You will apply<br />
what you have learned about self-testing, target audience testing, online <strong>and</strong> traditional<br />
promotion <strong>techniques</strong>, <strong>and</strong> ongoing site maintenance <strong>and</strong> evaluation.<br />
Chapter 7 Assignment<br />
Create an outline that describes exactly how you will complete the following steps. If<br />
possible, actually test <strong>and</strong> publish your <strong>Web</strong> site.<br />
1. Self-test your prepublished <strong>Web</strong> site. Create a team of testers <strong>and</strong> have them test<br />
your site. If necessary, have your testing team members simulate target audience<br />
members.<br />
2. Select an appropriate <strong>Web</strong> hosting service. Determine exactly how you will upload<br />
your files to the hosting service’s <strong>Web</strong> server. If possible, actually upload your <strong>Web</strong><br />
site files to a <strong>Web</strong> server using information provided by your instructor.<br />
3. Identify the online <strong>and</strong> traditional promotional <strong>techniques</strong> you will use to promote<br />
your site.<br />
4. Develop a regular schedule for site maintenance, updating, <strong>and</strong>, when necessary,<br />
retesting.<br />
5. Identify the methods you will use to evaluate your site’s performance against its<br />
stated goals <strong>and</strong> purpose.
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