(Shelly Cashman Series) Gary B. Shelly, H. Albert Napier, Ollie N. Rivers-Web design_ introductory concepts and techniques -Cengage Learning (2008)

198 Chapter 7 Promoting and Maintaining a Web Site
pop-up ad
window
Figure 7-13 A pop-up ad opens in its own window on top of the current
page being viewed in the browser.
@SOURCE
Rich Media Ads
For a fun look at rich
media ad examples, visit
the Web Design Chapter 7
Online Companion page
(scsite.com/web3e/ch7/)
and then click Rich Media
Ads in the @Source links.
Floating ads, ads that seem to float across the screen for a few seconds, and multimedia
Flash movie ads are also called rich media ads (Figure 7-14). Rich media ads contain
multimedia elements and are growing in popularity among advertisers as more and more
Web visitors use broadband Internet connections.
Cost for a banner, pop-up, pop-under, or rich media ad is based on impressions,
the number of times the ad is viewed, or on the number of click-throughs to the
advertiser’s site.
floating
ad
Flash
movie ad
Figure 7-14 Floating and Flash movie ads are called rich media ads.