(Shelly Cashman Series) Gary B. Shelly, H. Albert Napier, Ollie N. Rivers-Web design_ introductory concepts and techniques -Cengage Learning (2008)

APP 2 Appendix A Design Tips
Description Page Tip Overview
Personally identifiable
information (PII)
Page 19
Do not add personally identifiable information that can be
misused, such as a Social Security number, to pages at a
personal Web site.
Value-added content Page 20 Take care to ensure that your Web pages contain accurate,
current, objective, and authoritative content.
Search engine
optimization (SEO)
Cascading Style Sheets
(CSS)
Page 22
Page 26
Adding meta tags to your Web pages and carefully crafting
each Web page title can increase the probability that your
pages will be included in many search engines’ indexes
and that your pages will appear in search results lists for
important keywords and phrases.
Cascading Style Sheets (CSS) is a convenient way to ensure that
all the pages at a site have the same look.
Scripts Page 26 A Web designer might choose to purchase ready-made scripts
to perform routine or common functions, such as e-commerce
shopping carts, FAQs (frequently asked questions) lists, and
banner ad management. Such scripts are available on CDs or
by download from commercial Web sites.
Chapter 2
Content review and
interactivity
Cost and delivery
advantage
Page 43
Page 45
After your Web site is published, plan to review the site’s
content for credibility, accuracy, and timeliness on a regular
basis and update the content as necessary. Build into your site
appropriate ways to promote interactivity, such as a contact
page, Web-based form, or blog.
Exploit the cost advantage of Web publishing by downloading
free or low-cost photos, animations, and multimedia elements
for your Web pages. Promote your Web site as a venue for
delivering information traditionally delivered through print
media to maximize the Web’s delivery advantage.
Web design basics Page 47 Use balance, proximity, and white space to create effective,
organized Web pages. Use contrast to stimulate interest and
establish a focal point for your Web pages.
Unity and visual
identity
Page 48
Generate a sense of unity, maintain visual identity, and
promote your brand at your Web site by using consistent alignment,
branding elements, and a common color scheme across
all pages at the site.
Scannability Page 49 To keep Web page text succinct, place information that is not
crucial, such as historical backgrounds or related topics, on
linked subsidiary pages.
Credibility Page 50 Establish credibility for your Web site by providing accurate,
verifiable content. Show content currency by including the
date the content was last updated.