(Shelly Cashman Series) Gary B. Shelly, H. Albert Napier, Ollie N. Rivers-Web design_ introductory concepts and techniques -Cengage Learning (2008)

Design Tips APP 7
Description Page Tip Overview
Image compression Page 149 You should make a copy of your unedited original image and
consider doing interim edits in a lossless compression format,
such as TIFF, PSD, PNG, or RAW. Save your image in a lossy
format, such as JPEG, only after you have finished editing.
Chapter 6
Multimedia Page 158 Use multimedia sparingly for distinct purposes, ensuring that
it adds value, supports your Web site’s message, and satisfies
target audience expectations for content at your site.
Animation Page 161 Like multiple animated GIFs, an endlessly looping animated
GIF can distract and annoy visitors. Follow good design
practice and include no more than one animated GIF per
Web page, and limit the number of loops.
Avatars, gadgets Page 166 E-commerce avatars and Web page gadgets can add interest
to a Web site; however, both should only be used to further
the site’s message and purpose and enrich its target audience’s
experience at the site.
Copyrighted music Page 167 Be careful to avoid copyright infringement when incorporating
music at your Web site. For example, including music on your
Web site from a music CD without permission violates the
artist’s copyright.
Audio Page 168 Many visitors consider Web page background music to be
annoying. Only include background music when it supports
your site’s message and the mood you want to achieve. If you
include background music, you should also include a control
that turns the music off or on.
Blogs, live chat Page 174 Blogs and live chat are two useful content elements that add
interactivity to a Web site. You can run blog or live chat software
on your servers. If you do not operate your own servers,
you can purchase hosted blog or hosted live chat software or
services. You can also purchase outsourced chat agent services.
Chapter 7
Web site testing Page 186 Perform both a self-test and target audience testing on your
Web site before publishing it to a live server.
Web site hosting Page 188 Carefully evaluate potential Web site hosting services from
ISPs, accredited registrars, and Web hosting companies to
make the best choice for the level of hosting services your site
requires.
Web site publishing Page 190 FTP clients and WYSIWYG editors are two easy tools you can
use to upload your Web site files to a live server.
Web site testing Page 190 Remember to retest your Web site periodically after it is
published to ensure that all features are functioning properly.