(Shelly Cashman Series) Gary B. Shelly, H. Albert Napier, Ollie N. Rivers-Web design_ introductory concepts and techniques -Cengage Learning (2008)

Step 3: Determine the Site’s General Content 85
Figure 3-12 Multimedia elements can add action, excitement, and
interactivity to a Web site.
Limit the use of animation and multimedia on your Web pages. Animation and
multimedia elements should be used only when doing so supports your site’s
purpose and satisfies your target audience’s expectations for content at your site.
DESIGN
TIP
Although viewers might be intrigued and entertained by multimedia elements,
developing multimedia elements for your Web site internally can require considerable
expertise, time, and money. Therefore, it might be more cost-effective to purchase
appropriate multimedia elements from a professional multimedia developer.
Web designers without the necessary resources and expertise can purchase
ready-made multimedia elements from professional multimedia developers.
DESIGN
TIP
Additionally, like animated GIFs and Flash movies, multimedia elements must be
used only in support of a site’s purpose and only when they enhance visitors’ experiences at
the site.
@SOURCE
Multimedia
For information about
images, multimedia, and
Web accessibility, visit the
Web Design Chapter 3
Online Companion page
(scsite.com/web3e/ch3/)
and then click Multimedia
in the @Source links.