(Shelly Cashman Series) Gary B. Shelly, H. Albert Napier, Ollie N. Rivers-Web design_ introductory concepts and techniques -Cengage Learning (2008)

IND 9
PNG. See Portable Network
Graphics
pop-out menu: A menu of
underlying page links that pops
out when a visitor points to a
navigation menu link. 118–119
pop-under ad: An online
advertisement that opens in its
own window underneath the
browser window. 197
pop-up ad: An online advertisement
that opens in its own window
on top of the page a visitor is
currently viewing. 197–198
Portable Network Graphics
(PNG): An image format
developed as a free open source
format to replace the GIF format.
142–143, 145, 146, 148
portals, 23–24
PostScript fonts, 132
primary colors: The red, yellow,
and blue colors. 53
print advertising, promotion, 201
privacy
design tips summary, APP 3
Web publishing issues, 59–61
privacy policy statement: A
statement on a Web page that
describes how the site publisher
uses information gathered directly
at the site or automatically
through server logs or cookies. 60
programmer, Web. See Web
programmer
programming language
markup languages, 25–26
scripting languages, 26
progressive JPEG: A JPEG image
that appears on the screen
in a sequence of passes with
progressively improved image
quality, allowing the viewer a
preview of the image. 145
promotion, Web site, 191–201, APP 8
promotional giveaways: Items such
as magnets, coffee mugs, coasters,
tee shirts, caps, pens, memo pads,
and calendars that are boldly
inscribed with a Web site name and
URL and given away to customers
or potential customers. 201
properties, CSS, APP 24–25, APP 27
protocol: A technical standard or
rule for transmitting data. 16
Provide Support, 174
proximity: Closeness associated
with balance in which related
Web page elements are arranged
together. 46
psychographic characteristics:
Characteristics that define
why target audience members
might choose to visit a site,
such as social group affiliations,
lifestyle choices, and purchasing
preferences. 73
public domain materials, 81
Public Switched Telephone
Network (PSTN): Worldwide
telephone system that handles voiceoriented
telephone calls. 11–12
publisher: Web sites that are paid
to host click-through links or
advertising for other sites. 194
publishing
Web. See Web publishing
Web site, 186–190, APP 7
purpose statement: A formal
written statement explaining a
Web site’s overall goals and the
specific objectives designed to
accomplish those goals. 70
Web site, 72–73, APP 4
Q
QuickTime: A streaming media
format. 168
QuickTime Player: A media player
browser plug-in. 168
R
random site structure: A Web
site structure that does not link
Web pages in any specific order;
visitors can jump to any Web page
from the home page according to
their preferences. 90–91
raster images. See bitmaps
rasterizing: The process of
converting vector images to
bitmap images. 143
readability
color and, 105
font selection and Web design,
133–135
ready-made multimedia, design tips,
APP 4
RealAudio: A streaming audio
format. 168
RealPlayer: A media player browser
plug-in. 168
RealProducer: Audio and video
editing software. 168
reciprocal link: A link exchange
with another Web site. 195
regional ISP: Provides Internet
access for customers in a specific
geographic area. 14
register.com, 187
registering domain names, 187
regular dial-up access: The slowest
Internet access connection using
dial-up telephone lines. 12
relative font sizes: Font sizes
specified in pixels (relative to the
viewing screen) or as a percentage
in relation to the font size of
surrounding text, a percentage
of an em unit, where one em
unit equals the font size, or with
a keyword, such as medium or
large. 135
relative-width table: An HTML
table whose width is stated as
a percentage of the browser
window. 112
repeat visitor: A Web analytic that
measures how many times the
same visitor visits a site during a
specific time period. 203
repurpose: To modify an element
to make it suitable for Web page
content. 80
text for Web site, 81
Web site content, APP 4
resolution: The measure of a
monitor’s sharpness and clarity. 56