(Shelly Cashman Series) Gary B. Shelly, H. Albert Napier, Ollie N. Rivers-Web design_ introductory concepts and techniques -Cengage Learning (2008)

152 Chapter 5 Typography and Images
Chapter Review
Text for Web pages can be made more effective by following the rules of good typography —
the appearance and arrangement of the characters that make up text. The features that define
type include typeface, type style, and type size. A font comprises the combined features of
typeface, style, and size. As a Web designer, you should evaluate potential fonts based on
readability, availability, and the mood you want to promote. If you are creating your own
images, you can use these four tools: a digital camera, a scanner, screen capture software, and
illustration software. You can also purchase predesigned images.
When you select images, be sure you select quality and relevant images that add value
to your Web site, match or complement your Web site’s color scheme, accurately represent
the content to which they link (if used for image mapping), contribute to the overall
mood you want to set for visitors, and support the site’s message. Choose GIF, JPEG, or
PNG compression file formats in which to save your images and, if using image editing
software, take advantage of the built-in file optimization features. Creating a Web-ready
image involves refining the image, selecting the right format for the type of image, and
then optimizing the image for both image size and image quality.