(Shelly Cashman Series) Gary B. Shelly, H. Albert Napier, Ollie N. Rivers-Web design_ introductory concepts and techniques -Cengage Learning (2008)
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LEARN IT<br />
ONLINE<br />
Wheel of Terms<br />
An interactive game that challenges your<br />
knowledge of chapter key terms in the<br />
style of the television show Wheel of<br />
Fortune.<br />
Crossword Puzzle<br />
Challenge<br />
A crossword puzzle that challenges your<br />
knowledge of key terms presented in the<br />
chapter.<br />
@ISSUE<br />
Challenge your perspective of <strong>Web</strong> <strong>design</strong> <strong>and</strong> surrounding technology with<br />
the @Issue exercises.<br />
Write a brief essay in response to the following issues, using the <strong>Web</strong> as your research<br />
tool. For each issue, identify at least one <strong>Web</strong> page URL used as a research source. Be<br />
prepared to discuss your fi ndings in class.<br />
1 <strong>Web</strong> Site Purpose Statements vs. <strong>Web</strong> Site Mission<br />
Statements<br />
A commercial or noncommercial organization often develops an organizational mission<br />
statement to succinctly explain to its constituencies (members, customers, employees,<br />
business partners, government agencies, <strong>and</strong> so forth) why the organization exists. The<br />
use of succinctly worded <strong>Web</strong> site mission statements is an outgrowth of the use of<br />
these organizational mission statements. However, some business <strong>and</strong> <strong>Web</strong> critics consider<br />
formal organizational or <strong>Web</strong> site mission statements to be useless “bizspeak.”<br />
After researching the arguments for <strong>and</strong> against <strong>Web</strong> site mission statements, create a<br />
report that accomplishes the following:<br />
a. Compares <strong>Web</strong> site purpose statements as described in this chapter with examples<br />
of <strong>Web</strong> site mission statements. How are they alike? How are they different?<br />
b. Describes how, as a <strong>Web</strong> <strong>design</strong>er, you would advise a client on the inclusion of a<br />
<strong>Web</strong> site purpose <strong>and</strong>/or <strong>Web</strong> site mission statement at a commercial site.<br />
2 Using Splash Pages<br />
Using <strong>Web</strong> site entry or splash pages has been controversial since the early days of the<br />
<strong>Web</strong>. Research the pros <strong>and</strong> cons of using splash pages. Identify examples of sites where<br />
splash pages are used effectively to support a site’s overall mission <strong>and</strong> satisfy visitor<br />
needs <strong>and</strong> expectations — <strong>and</strong> sites where the splash pages are not useful. Then discuss<br />
how you, as a <strong>Web</strong> <strong>design</strong>er, would advise two clients on the use of a splash page at<br />
their <strong>Web</strong> sites. One site is a topical site, such as a site that offers tips on <strong>Web</strong> <strong>design</strong>,<br />
<strong>and</strong> the other is a commercial B2C site that sells clothing products.<br />
HANDS ON<br />
Use the World Wide <strong>Web</strong> to obtain more information about the <strong>concepts</strong> in<br />
the chapter with the H<strong>and</strong>s On exercises.<br />
1 Explore <strong>and</strong> Evaluate: Target Audiences<br />
Browse the <strong>Web</strong> to locate a variety of personal, organizational/topical, <strong>and</strong> commercial<br />
<strong>Web</strong> sites. Select six of these sites, <strong>and</strong> identify who you believe to be the target<br />
audience(s) of each site. Describe briefl y how each site’s home <strong>and</strong> underlying page<br />
elements help its target audience(s) satisfy needs <strong>and</strong> meet expectations for the site’s<br />
content.
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